System and method to determine the validity of an interaction on a network
View Patent ↗A computer implemented method classifies a user interaction on a network. User interaction data relating to a user interaction on a network is accessed. The user interaction data comprises an aggregate measure data or a unique feature data. The user interaction data is processed to generate a score for the user interaction and determines a classification of the user interaction based on the score.
1. A computer implemented method for determining a validity of a web-based interaction, comprising:
accessing web-based interaction data relating to the web-based interaction, wherein the web-based interaction data comprises aggregate measure data that comprises a number of unique queries per web-based session; and
processing the web-based interaction data to generate a score for the web-based interaction, and to determine the validity of the web-based interaction based on the score.
2. The method of claim 1 further comprising:
ignoring or blocking a web-based interaction similar to the web-based interaction based on the score.
3. The method of claim 1 further comprising:
automatically adjusting an account of a web-based advertiser by reducing or removing a cost of the web-based interaction based on the score.
4. The method of claim 1 wherein the aggregate data further comprises a number of unique user id's per search listing click per unit time.
5. The method of claim 1 wherein the aggregate data further comprises a number of unique user sessions per search listing click per unit time.
6. The method of claim 1 wherein the aggregate data further comprises a number of unique user input formatted queries per search listing click per unit time.
7. The method of claim 1 wherein the aggregate data further comprises a number of unique search identifiers per search listing click per unit time.
8. The method of claim 1 wherein the aggregate data further comprises a number of unique IP addresses per search listing click per unit time.
9. The method of claim 1 wherein the aggregate data further comprises a number of unique C networks per search listing click per unit time.
10. The method of claim 1 wherein the aggregate data further comprises a number of unique referring sites per search listing click per unit time.
11. The method of claim 1 wherein the aggregate data further comprises a total number of clicks per search listing per unit time.
12. The method of claim 1 wherein the aggregate data further comprises a number of unique user id's per advertiser receiving any billable clicks per unit time.
13. The method of claim 1 wherein the aggregate data further comprises a number of unique user sessions per advertiser receiving any billable clicks per unit time.
14. The method of claim 1 wherein the aggregate data further comprises a number of unique database input formatted queries per advertiser receiving any billable clicks per unit time.
15. The method of claim 1 wherein the aggregate data further comprises a number of unique database input formatted queries per advertiser receiving any billable clicks per unit time.
16. The method of claim 1 wherein the aggregate data further comprises a number of unique search identifiers per advertiser receiving any billable clicks per unit time.
17. The method of claim 1 wherein the aggregate data further comprises a number of unique IP addresses per advertiser receiving any billable clicks per unit time.
18. The method of claim 1 wherein the aggregate data further comprises a number of unique C networks per advertiser receiving any billable clicks per unit time.
19. The method of claim 1 wherein the aggregate data further comprises a total number of billable clicks per advertiser receiving any billable clicks per unit time.
20. The method of claim 1 wherein the aggregate data further comprises a number of unique search listing clicks per advertiser receiving any billable clicks per unit time.
21. The method of claim 1 wherein the aggregate data further comprises a total number of all clicks per advertiser receiving any billable clicks per unit time.
22. A computer implemented method for monitoring web-based interactions, comprising:
accessing web-based interaction data relating to web-based interaction on a network, the web-based interaction data comprising a number of unique queries per web-based session;
processing the web-based interaction data to generate a set of web-based interaction inputs;
generating a score by applying a model to the web-based interaction inputs;
determining a classification of the web-based interaction based on the score; and
handling the web-based interaction based on the classification of the web-based interaction.