METHOD AND APPARATUS FOR PRODUCT DISPLAY
Systems and methods are provided for receiving a request to display at least one product. A substitute product for the at least one product is selected from a plurality of substitute products. The selection may be based on, for example, expected revenue from display of the selected substitute product, expected revenue for purchase of the selected substitute product, or a substitution success rate. The selected substitute product is then displayed.
1 . A method comprising:
receiving an indication of a product category;
determining, by a controller, a product based on the product category;
selecting, by the controller from a plurality of substitute products, a substitute product for the determined product,
in which each substitute product of the plurality of substitute products is associated with a respective payment that a respective manufacturer has agreed to pay for each time the substitute product is purchased,
in which selecting the substitute product is based on the respective payment; and
transmitting a signal to display the selected substitute product.
2 . The method of claim 1 , in which selecting the substitute product is based on a respective payment for each time the substitute product is displayed and the respective payment for each time the substitute product is purchased.
3 . A method comprising:
receiving an indication of a product category;
determining, by a controller, a product based on the product category;
selecting, by the controller from a plurality of substitute products, a substitute product for the determined product,
in which each substitute product of the plurality of substitute products is associated with a respective substitution success rate,
in which selecting the substitute product is based on the respective substitution success rate; and
transmitting a signal to display the selected substitute product.
4 . The method of claim 3 , in which selecting the substitute product is based on a respective payment for each time the substitute product is displayed and the respective substitution success rate.