LIQUID CRYSTAL DEVICE, METHOD OF DRIVING THE SAME, AND ELECTRONIC APPLIANCE

1 . A liquid crystal device comprising:

a pixel for outputting a specified color light, which is provided with liquid crystals and an electrode for driving the liquid crystals and outputs light of the specified color;

a pixel for controlling luminance and color purity, which outputs a control light for controlling the luminance and the color purity of the output light of the specified color; and

a driving unit driving the pixel for outputting a specified color light, and the pixel for controlling luminance and color purity based on brightness information that indicates the brightness of an external environmental light.

2 . The liquid crystal device according to claim 1 , wherein the pixel for outputting a specified color light includes a sub-pixel for outputting a red light, a sub-pixel for outputting a green light, and a sub-pixel for outputting a blue light, and the pixel for controlling luminance and color purity includes a pixel for controlling luminance and color purity, which outputs the control light for controlling the luminance and the color purity of at least one output light of the red color, the green color, and the blue color.

3 . The liquid crystal device according to claim 1 , wherein a reflective layer that reflects the external environmental light is provided in the pixel for outputting a specified color light and in the pixel for controlling luminance and color purity, and

the driving unit drives the pixel for controlling luminance and color purity so that the luminance of the control light from the pixel for controlling luminance and color purity becomes higher when the external environmental light is dark rather than bright.

4 . The liquid crystal device according to claim 1 , wherein an illumination device that outputs illumination light is provided in the pixel for outputting a specified color light and in the pixel for controlling luminance and color purity, and

the driving unit drives the pixel for controlling luminance and color purity so that luminance of the control light from the pixel for controlling luminance and color purity becomes lower when the external environmental light is dark rather than bright.

5 . The liquid crystal device according to claim 1 , wherein a sensor that detects the brightness of the external environmental light is provided, and

the driving unit drives the pixel for controlling luminance and color purity based on the brightness information detected by the sensor.

6 . The liquid crystal device according to claim 1 , wherein the pixel for controlling luminance and color purity is composed of a pixel for outputting a white light.

7 . The liquid crystal device according to claim 1 , wherein the pixel for controlling luminance and color purity includes at least one of a sub-pixel for outputting a low-color purity red light, which outputs a red light having a color purity that is lower than that of the red light that is output from the sub-pixel for outputting a red light, a sub-pixel for outputting a low-color purity green light, which outputs a green light having a color purity that is lower than that of the green light that is output from the sub-pixel for outputting a green light, and a sub-pixel for outputting a low-color purity blue light, which outputs a blue light having a color purity that is lower than that of the blue light that is output from the sub-pixel for outputting a blue light.

8 . A method of driving a liquid crystal device including

a pixel for outputting a specified color light, which is provided with liquid crystals and an electrode for driving the liquid crystals and outputs light of the specified color;

a pixel for controlling luminance and color purity, which outputs a control light for controlling the luminance and the color purity of the output light of the specified color; and

a driving unit driving the pixel for outputting a specified color light, and the pixel for controlling luminance and color purity based on brightness information that indicates the brightness of an external environmental light, the method comprising the steps of:

generating a driving signal that is supplied to a pixel for outputting a specified color light based on an image signal; and

generating a driving signal that is supplied to a pixel for controlling luminance and color purity based on brightness information of the image signal and an external environmental light.

9 . An electronic appliance provided with a liquid crystal device according to claim 1 .