System for application personalization for a mobile device

1. A system for controlling icons for launching applications displayed within a user interface of a wireless mobile device, comprising:

a network computer server for receiving data related to an adaptive user profile that controls launching of applications implemented on an application layer of the wireless mobile device that have an icon displayed in the user interface of the wireless mobile device and that presents at least a portion of the received data in the launched applications within the user interface of the wireless mobile device located remotely from the network computer server, wherein the adaptive user profile controls which of the applications implemented on the application layer of the wireless mobile device that have the icon displayed in the user interface of the wireless mobile device are launched within the user interface of the wireless mobile device and presents the portion of the received data in the launched applications in the user interface in real time responsive to the received data;

an adaptive neural net/fuzzy logic control application implemented within the network computer server for generating the adaptive user profile controlling the launching of applications implemented on the application layer of the wireless mobile device that have the icon displayed in the user interface of the wireless mobile device and the presentation of at least a portion of the received data in the launched applications within the user interface of the remotely located mobile device responsive to the received data, wherein the received data comprises derived profile data, the derived profile data extracted from a plurality of sources that analyze operations of the wireless mobile device with respect to the wireless network, the plurality of sources comprising a SASN (support aware service node), an ENIQ (Ericsson Network Intelligence Quotient) system, a data analytics node, a per call mobile data analyzer, a WNG (Wireless Network Guardian), a client service architecture application, and a data warehouse; and

wherein the network computer server forwards the adaptive user profile to the wireless mobile device and forwards updated adaptive user profiles as the updated adaptive user profiles become available.

2. The system of claim 1 , wherein the received data comprises user profile data provided from a wireless network provider specific to the wireless device user.

3. The system of claim 1 , wherein the received data further comprises input user data that has been entered by the user.

4. The system of claim 3 further including a secure user database on a cloud for storing the input user data provided by a user.

5. The system of claim 1 , wherein the received data comprises external data from non-wireless network system related sources.

6. The system of claim 1 , wherein the adaptive neural net/fuzzy logic control application generates a plurality of adaptive user profiles each of the plurality of adaptive user profiles uniquely associated with a particular wireless mobile device.

7. The system of claim 1 , wherein the adaptive user profile is provided to a user of the wireless mobile device from a network side as a pay service.

8. The system of claim 1 , wherein control of the network server and the adaptive neural net/fuzzy logic control application are controlled within a personalization control layer implemented between an application control layer and a presentation control layer.

9. A system for controlling icons for launching applications displayed within a user interface of a wireless mobile device, comprising:

a network computer server for receiving data related to an adaptive user profile that controls launching of non-advertising related applications implemented on an application layer of the wireless mobile device that have an icon displayed in the user interface of the wireless mobile device and controls presentation of at least a portion of the received data in the launched non-advertising related applications implemented on an application layer of the wireless mobile device that have the icon displayed in the user interface of the wireless mobile device within the user interface of the wireless mobile device located remotely from the network computer server, wherein the adaptive user profile controls which of the non-advertising related applications implemented on the application layer of the wireless mobile device that have the icon displayed in the user interface of the wireless mobile device launched within the user interface of the wireless mobile device and presents the portion of the received data in the launched non-advertising related applications implemented on an application layer of the wireless mobile device that have the icon displayed in the user interface of the wireless mobile device in the user interface in real time responsive to the received data, the received data comprising user profile data provided from a wireless network provider specific to the wireless device user, derived profile data extracted from a plurality of sources that analyze operations of the wireless mobile device with respect to the wireless network and input user data that has been entered by the user, the plurality of sources comprising a SASN (support aware service node), an ENIQ (Ericsson Network Intelligence Quotient) system, a data analytics node, a per call mobile data analyzer, a WNG (Wireless Network Guardian), a client service architecture application, and a data warehouse;

an adaptive neural net/fuzzy logic control application implemented within the network computer server for generating the adaptive user profile controlling the launching of the non-advertising related applications implemented on the application layer of the wireless mobile device that have the icon displayed in the user interface of the wireless mobile device and controls presentation of at least a portion of the received data in the launched non-advertising related applications implemented on the application layer of the wireless mobile device that have the icon displayed in the user interface of the wireless mobile device within the user interface of the remotely located mobile device responsive to the received data; and

wherein the network computer server forwards the adaptive user profile to the wireless mobile device and forwards updated adaptive user profiles as the updated adaptive user profiles become available.

10. The system of claim 9 further including a secure user database for storing the input user data provided by a user.

11. The system of claim 9 , wherein the received data comprises external data from non-wireless network system related sources.

12. The system of claim 9 , wherein the adaptive user profile is provided to a user of the wireless mobile device from a network side as a pay service.

13. The system of claim 9 , wherein control of the network server and the adaptive neural net/fuzzy logic control application are controlled within a personalization control layer implemented between an application control layer and a presentation control layer.

14. A method for controlling icons for launching of applications displayed within a user interface of a wireless mobile device, comprising:

receiving data related to an adaptive user profile at a network computer server, the received data comprising derived profile data extracted from a plurality of sources that analyze operations of the wireless mobile device with respect to the wireless network, the plurality of sources comprising a SASN (support aware service node), an ENIQ (Ericsson Network Intelligence Quotient) system, a data analytics node, a per call mobile data analyzer, a WNG (Wireless Network Guardian), a client service architecture application, and a data warehouse;

generating the adaptive user profile responsive to the received data at a network server, the adaptive user profile controlling launching of applications implemented on an application layer of the wireless mobile device that have an icon displayed in the user interface of the wireless mobile device and controlling presentation of at least a portion of the received data in the launched applications within a user interface of a remotely located wireless mobile device;

changing the adaptive user profile in real time responsive to the received data at a network server to create an updated adaptive user profile;

transmitting the updated adaptive user profile to the remotely located wireless mobile device as the updated adaptive user profile becomes available; and

controlling the launching of applications implemented on the application layer of the wireless mobile device that have the icon displayed in the user interface of the wireless mobile device and presentation of at least a portion of the received data in the launched applications within the user interface of the remotely located wireless mobile device responsive to the adaptive user profile.

15. The method of claim 14 , wherein the step of generating further comprises the step of generating the adaptive user profile responsive to user profile data provided from a wireless network provider specific to the wireless device user.

16. The method of claim 14 , wherein the step of generating further comprises the step of generating the adaptive user profile responsive to derived profile data extracted from a plurality of sources that analyze operations of the mobile device with respect to the wireless network.

17. The method of claim 14 , wherein the step of generating further comprises the step of generating the adaptive user profile responsive to input user data that has been entered by the user.

18. The method of claim 14 , wherein the step of generating further comprises the step of generating the adaptive user profile responsive to external data from non-wireless network system related sources.

19. The method of claim 14 , wherein the step of controlling further comprises the step of updating the adaptive user profile in real time responsive to the received data.

20. The method of claim 14 further comprising the step of providing the adaptive user profile to a user of the wireless mobile device from a network side as a pay service.