Methods, apparatus and systems for determining an adjustment value of a gaming device

1. In a data analysis computer system, a method of determining a gaming device adjustment value for a gaming device located in a gaming environment, the gaming device in communication with the data analysis computer system, the method including the steps of:

receiving images on the data analysis computer system of the gaming environment from at least one camera;

analyzing the received images by intelligent emotional data collectors on the data analysis computer system to produce gaming device emotional behavioral interaction data associated with the gaming device, the intelligent emotional data collectors comprised of one or more of the group consisting of a location movement monitoring module, a gait measurement module, and a face analysis module;

receiving profitability data associated with the gaming device on the data analysis computer;

receiving, at an adjustment module on the data analysis computer system, the gaming device emotional behavioral interaction data associated with the gaming device from the intelligent emotional data collectors and the current actual win value from the gaming device;

applying, at the adjustment module, determined weighting values to the gaming device emotional behavioral interaction data to develop weighted values of the gaming device emotional behavioral interaction data;

performing, at the adjustment module, interaction analysis on the received gaming device emotional behavioral interaction data in relation to the gaming device current actual win value to determine the relevancy of the gaming device emotional behavioral interaction data;

determining a gaming device adjustment value based on the interaction analysis and the weighted values of the gaming device emotional behavioral interaction data, the gaming device adjustment value being a monetary based value;

determining a gaming device profitability adjustment value based on the gaming device profitability data, the gaming device profitability adjustment value being a monetary based value; and

applying the gaming device adjustment value and the gaming device profitability adjustment value to the gaming device current monetary based value to adjust a profile of the gaming device.

2. The method of claim 1 further including the steps of the adjustment module:

applying the determined weighting values to a plurality of weighting modules, applying the gaming device emotional behavioral interaction data to the weighting modules to produce weighted values of the gaming device emotional behavioral interaction data, and

determining the gaming device adjustment value in a calculation module based on the weighted values of the gaming device emotional behavioral interaction data.

3. The method of claim 2 further including the steps of:

applying the received gaming device emotional behavioral interaction data and the gaming device current actual win value to an interaction analysis module to produce an output, and

determining the weighting values based on the output of the interaction analysis module.

4. The method of claim 3 further including the step of the interaction analysis module:

adjusting the weighting values to change the effect the gaming device emotional behavioral interaction data has when determining the gaming device adjustment value.

5. The method of claim 4 , wherein the weighting values are dynamically applied to adjust the profile of the gaming device while in use.

6. The method of claim 4 , wherein the weighting values are applied to adjust the profile of the gaming device prior to use.

7. In a data analysis computer system, a method of determining the correlation between aesthetic qualities of a gaming device located in a gaming environment, the gaming device in communication with the data analysis computer system and emotional behavioral interactions associated with the gaming device, the method including the steps of:

receiving images on the data analysis computer system of the gaming environment from at least one camera;

analyzing the received images by intelligent emotional data collectors on the data analysis computer system to produce gaming device emotional behavioral interaction data associated with the gaming device, the intelligent emotional data collectors comprised of one or more of the group consisting of a location movement monitoring module, a gait measurement module, and a face analysis module;

further analyzing the received images to produce gaming device aesthetic feature appeal data:

receiving, at an adjustment module on the data analysis computer system, a gaming device current actual win value from the gaming device;

applying at the adjustment module, determined weighting values to the gaming device emotional behavioral interaction data to develop weighted values of the gaming device emotional behavioral interaction data;

performing, at the adjustment module, interaction analysis on the received gaming device emotional behavioral interaction data in relation to the gaming device current actual win value;

determining a gaming device adjustment value based on the interaction analysis and the weighted values of the gaming device emotional behavioral interaction data, the gaming device adjustment value being a monetary based value;

determining a gaming device aesthetic feature adjustment based on the gaming device aesthetic feature appeal data; and

applying the gaming device adjustment value to the gaming device current actual win value and using the gaming device aesthetic feature adjustment to adjust a profile of the gaming device.

8. The method of claim 7 wherein the interaction analysis is one of regression analysis, partial least squares analysis, principal components analysis and factor analysis.

9. A data analysis computer system Including at least one processor and at least one memory device which stores a plurality of instructions, which when executed by the at least one processor, cause the at least one processor to determine a gaming device adjustment value of a gaming device located in a gaming environment, the gaming device in communication with the data analysis computer system, the system including an adjustment module arranged to:

receive images on the data analysis computer system of the gaming environment from at least one camera;

analyze the received images by intelligent emotional data collectors on the data analysis computer system to produce gaming device emotional behavioral interaction data associated with the gaming device, the intelligent emotional data collectors comprised of one or more of the group consisting of a location movement monitoring module, a gait measurement module, and a face analysis module;

receive profitability data associated with the gaming device on the data analysis computer;

receive a gaming device current actual win value from the gaming device;

apply determined weighting values to the gaming device emotional behavioral interaction data to develop weighted values of the gaming device emotional behavioral interaction data;

perform interaction analysis on the received gaming device emotional behavioral interaction data in relation to the gaming device current actual win value to determine the relevancy of the gaming device emotional behavioral interaction data;

determine the gaming device adjustment value based on the interaction analysis and the weighted values of the gaming device emotional behavioral interaction data, the adjustment value being an actual win value;

determine a gaming device profitability adjustment value based on the profitability data associated with the gaming device, the gaming device profitability adjustment value being a monetary based value; and

apply the gaming device adjustment value and the gaming device profitability adjustment value to the gaming device current actual win value to adjust a profile of the gaming device.

10. The system of claim 9 wherein the adjustment module is further arranged to:

apply the determined weighting values to a plurality of weighting modules,

apply the gaming device emotional behavioral interaction data to the weighting modules to produce weighted values of the gaming device emotional behavioral interaction data, and

determine the gaming device adjustment value in a calculation module based on the weighted values of the gaming device emotional behavioral interaction data.

11. The system of claim 10 wherein the adjustment module includes an interaction analysis module, and the adjustment module is arranged to:

apply the received gaming device emotional behavioral interaction data and the gaming device current actual win value to the interaction analysis module to produce an output, and

determine the weighting values based on the output of the interaction analysis module.

12. The system of claim 11 wherein the interaction analysis module is further arranged to adjust the weighting values to change the effect the gaming device emotional behavioral interaction data has when determining the gaming device adjustment value.

13. The system of claim 12 , wherein the weighting values are dynamically applied by the interaction analysis module to adjust the profile of the gaming device while in use.

14. The system of claim 12 , wherein the weighting values are applied by the interaction analysis module to adjust the profile of the gaming device prior to use.

15. A data analysis computer system Including at least one processor and at least one memory device which stores a plurality of instructions, which when executed by the at least one processor, cause the at least one processor to determine the correlation between aesthetic qualities of a gaming device located in a gaming environment, the gaming device in communication with the data analysis computer system and emotional behavioral interactions associated with the gaming device, the system including an adjustment module arranged to:

receive images on the data analysis computer system of the gaming environment from at least one camera;

analyze the received images by intelligent emotional data collectors on the data analysis computer system to produce gaming device emotional behavioral interaction data associated with the gaming device, the intelligent emotional data collectors comprised of one or more of the group consisting of a location movement monitoring module, a gait measurement module, and a face analysis module;

further analyze the received images to produce gaming device aesthetic feature appeal data:

receive a gaming device current actual win value from the gaming device;

apply determined weighting values to the gaming device emotional behavioral interaction data to develop weighted values of the gaming device emotional behavioral interaction data;

perform interaction analysis on the received gaming device emotional behavioral interaction data in relation to the gaming device current actual win value;

determine a gaming device adjustment value based on the interaction analysis and the weighted values of the gaming device emotional behavioral interaction data, the gaming device adjustment value being a monetary based value for the gaming device;

determine a gaming device aesthetic feature adjustment based on the gaming device aesthetic feature appeal data; and

apply the gaming device adjustment value and the gaming device aesthetic feature adjustment to the gaming device actual win value to adjust a profile of the gaming device.

16. The system of claim 15 wherein the interaction analysis is performed by one of a regression analysis module, partial least squares analysis module, principal components analysis module and factor analysis module.

17. The method of claim 1 , wherein the interaction analysis is one of regression analysis, partial least squares analysis, principal components analysis and factor analysis.

18. The system of claim 9 , wherein the interaction analysis is performed by one of a regression analysis module, partial least squares analysis module, principal components analysis module and factor analysis module.