Structured surfactant system

1. An aqueous personal care composition consisting of, based on 100 parts by weight of the composition:

(a) from about 5 to about 25 parts by weight of a first anionic surfactant selected from isethionate surfactants, taurate surfactants, sarcosinate surfactants, and mixtures thereof,

(b) from about 0.1 to about 20 parts by weight of a second anionic surfactant selected from anionic surfactants other than isethionate surfactants, taurate surfactants, and sarcosinate surfactants,

(c) 0.5 to about 10 parts by weight of one or more surfactants selected from amphoteric surfactants, zwitterionic surfactants, and mixtures thereof, and

(d) from 2 to about 6 parts by weight of electrolyte in an amount effective to, in combination with components (a), (b), and (c), provide a structured surfactant composition having an ordered liquid crystal structure and an opaque visual appearance and exhibiting a yield strength of greater than 0 Pascals,

(e) up to about 2 parts by weight of a benefit agent selected from hydrocolloid polymers and mixtures thereof, and

(f) from about 1 parts by weight to about 40 parts by weight, of a benefit agent selected from skin conditioning oils and mixtures thereof,

(g) optionally from 0.5 to about 5.0 parts by weight of a pH adjusting agent,

(h) optionally from 0.5 to about 5.0 parts by weight of a sequestering agent, and

(i) water.

2. The composition of claim 1 , wherein the first anionic surfactant is a mixture of an isethionate surfactant and a taurate surfactant.

3. The composition of claim 1 , wherein the second anionic surfactant is a salt of tridecyl sulfate.

4. The composition of claim 1 , wherein the one or more surfactants selected from amphoteric surfactants, zwitterionic surfactants, and mixtures thereof comprises a salt of lauroamphoacetate or lauroamphodiacetate.

5. The composition of claim 1 , wherein the benefit agent selected from hydrocolloid polymers and mixtures thereof comprises a cationic derivative of a polysaccharide hydrocolloid polymer.

6. The composition of claim 1 , wherein the first anionic surfactant comprises one or more isethionate surfactant compounds according to structure (2):

R 4 is (C 8 -C 22 )alkyl, R 5 and R 6 are each independently H or (C 1 -C 4 )alkyl, and M+ is a sodium, potassium, or ammonium cation.

7. The composition of claim 1 , wherein the first anionic surfactant comprises one or more taurate surfactant compounds according to structure (3):

R 7 is (C 8 -C 22 )alkyl, R 8 is H or (C 1 -C 4 )alkyl, R 9 and R 10 are each independently H or (C 1 -C 4 )alkyl, and M+ is a sodium, potassium, or ammonium cation.

8. The composition of claim 1 , wherein the first anionic surfactant comprises one or more sarcosinate surfactant compounds according to structure (4):

R 11 is (C 8 -C 22 )alkyl, R 12 and R13 are each independently H or (C 1 -C 4 )alkyl, and M+ is a sodium, potassium or ammonium cation.