Magnetic hold devices and systems

1. An apparatus comprising:

(a) a housing, wherein the housing comprises ferromagnetic material;

(b) a flexible support element, wherein said flexible support element has an elongate shape comprising proximal and distal ends, wherein said flexible support element extends through said housing and is moveable between a fully retracted position, a fully extended position, and intermediate positions;

(c) a functional element connected to the distal end of said flexible support element; and

(d) a magnet located at the proximal end of said flexible support element;

wherein the distal end of the flexible support element is within, or adjacent to, the housing when the flexible support element is in the fully retracted position;

wherein the proximal end of the flexible support element and the magnet located thereat are within the housing when the flexible support element is in the fully extended position;

wherein the magnet located at the proximal end of said flexible support element is in contact with the housing only when said flexible support element is in the fully extended position and an attractive magnetic force between the magnet located at the proximal end of said flexible support element and the ferromagnetic material of the housing maintains the position of the flexible support element in the fully extended position; and

wherein the magnet located at the proximal end of said flexible support element is not in contact with the housing when said flexible support element is in the fully retracted position and intermediate positions.

2. The apparatus of claim 1 , wherein the ferromagnetic material of said housing comprises a housing magnet that interacts with said magnet located at the proximal end of said flexible support element when said flexible support element is fully extended.

3. The apparatus of claim 1 , wherein said functional element is selected from the group consisting of a light fixture, a reading light, an air freshener, a speaker, a microphone, a mirror, a device holder, a remote control, a picture frame, a notepad, a drink holder, a book holder, and a fan.

4. The apparatus of claim 1 , wherein said support element further comprises an electrical connection between said functional element and a power source.

5. The apparatus of claim 1 , wherein said housing comprises a free-standing base.

6. The apparatus of claim 1 wherein said housing is configured for mounting said apparatus on and/or in an object.

7. The apparatus of claim 6 , wherein said object is selected from the group consisting of furniture, theater seating, conference seating, wheelchair, hospital bed, a wall, a car, an ambulance, a boat, a plane, a train, and medical equipment.

8. The apparatus of claim 1 , wherein said housing is configured for mounting said apparatus into the arm rest, back rest, side, top, or console of a seating element.

9. The apparatus of claim 8 , wherein said seating element is selected from the group consisting of lounge chair, theater seating, a vehicle seat, a hospital bed, wheelchair, ambulance, and a couch.

10. The apparatus of claim 1 , wherein fully retracting said support element into said housing places said functional element within or adjacent to said housing.

11. The apparatus of claim 1 , wherein said flexible support element is bendable, rotatable, or a combination thereof

12. The apparatus of claim 1 , wherein the force resulting from alignment of the permanent magnets of said housing with the magnetizable material of said support element is sufficient to resist the pull of gravity on said support element and said functional element.

13. The apparatus of claim 12 , wherein said force is sufficient to resist forces caused by minor disturbances.

14. The apparatus of claim 1 , wherein a force resulting from alignment of the magnet located at the proximal end of said flexible support element with said housing is sufficient to resist the pull of gravity on said flexible support element and said functional element.