Targeted marketing to on-hold customer
Systems and methods are described for delivering targeted content to a customer through a voice response unit (VRU). When the customer calls into the VRU, the customer is prompted to enter identification information. A unique customer identification code (UCIC) associated with the customer is used to look up an anonymized customer profile stored by a third party server. An advertisement identification code (ADIC) associated with the anonymized customer profile is used to identify targeted offers for the customer. The customer is then informed of the targeted offers verbally by the VRU. Optionally, the customer is presented with details of the offer verbally via the VRU. According to another aspect, the customer can select alternate media for delivery of the offer details (e.g., email, text message, etc.).
1. A method for presenting targeted content to a customer of a financial institution through a voice response unit (VRU), the method comprising:
receiving a call from a customer at a VRU;
identifying the customer;
retrieving an anonymized customer profile for the customer;
matching one or more targeted offers to the customer as a function of key lifestyle indicators (KLIs) in the anonymized customer profile; and
verbally informing the customer through the VRU that the one or more targeted offers is available to the customer;
wherein retrieving the anonymized customer profile comprises:
identifying a unique customer identification code (UCIC) associated with the customer and assigned by the financial institution; and
identifying the anonymized customer profile associated with the identified UCIC; and
wherein identifying the one or more targeted offers comprises:
reading an advertisement identification code (ADIC) from the anonymous customer profile, where the ADIC is indicative of KLIs in the profile; and
identifying one or more targeted offers associated with the ADIC.
2. The method of claim 1 , further comprising presenting offer details verbally to the customer via the VRU.
3. The method of claim 2 , further comprising:
receiving customer input relate to at least one other selected mode of delivery of the offer details.
4. The method of claim 3 , wherein the at least one other selected mode of delivery is one or more of mail, email, text message and presentation on a webpage of the financial institution upon the customer logging on to the web page.
5. The method of claim 1 , further comprising:
receiving customer input related to at least one selected mode of delivery of details of the one or more targeted offers.
6. The method of claim 5 , wherein the at least one selected mode of delivery is one or more of mail, email, text message and presentation on a webpage of the financial institution upon the customer logging on to the web page.
7. The method of claim 1 , wherein the KLIs describe customer attributes that are determined from the customer's financial transaction history.
8. The method according to claim 1 , further comprising presenting the targeted offer to the customer while the customer is on hold.
9. A system for presenting targeted content to a customer of a financial institution through a voice response unit (VRU), the system comprising:
a voice response system (VRU) that receives a call from the customer, and receives customer identification information by which the customer is identified;
a third-party server comprising a processor and a memory;
wherein the processor executes computer-executable instructions for:
retrieving an anonymized customer profile for the customer; and
identifying one or more targeted offers for the customer as a function of key lifestyle indicators (KLIs) in the anonymized customer profile;
wherein the VRU informs the customer that the one or more identified targeted offers is available to the customer;
wherein the instructions for retrieving the anonymized customer profile comprise instructions for:
identifying a unique customer identification code (UCIC) associated with the customer and assigned by the financial institution; and
identifying the anonymized customer profile associated with the identified UCIC; and
wherein the instructions for identifying the one or more targeted offers include instructions for:
reading an advertisement identification code (ADIC) from the anonymous customer profile, where the ADIC is indicative of KLIs in the profile; and
identifying one or more targeted offers associated with the ADIC.
10. The system of claim 9 , the instructions further comprising presenting offer details verbally to the customer via the VRU.
11. The system of claim 10 , the instructions further comprising:
receiving customer input relate to at least one other selected mode of delivery of the offer details.
12. The system of claim 11 , wherein the at least one other selected mode of delivery is one or more of mail, email, text message and presentation on a webpage of the financial institution upon the customer logging on to the web page.
13. The system of claim 9 , the instructions further comprising:
receiving customer input related to at least one selected mode of delivery of details of the one or more targeted offers.
14. The system of claim 13 , wherein the at least one selected mode of delivery is one or more of mail, email, text message and presentation on a webpage of the financial institution upon the customer logging on to the web page.
15. The system of claim 9 , wherein the KLIs describe customer attributes that are determined from the customer's financial transaction history stored at the financial institution.
16. The system according to claim 9 , wherein the targeted offer is presented to the customer while the customer is on hold.