MARKETING MATERIAL ENHANCED WAIT STATES
A marketing materials presentation system identifies wait states such as loading states and idle states and selects marketing materials for presentation during wait states. Marketing materials may be selected based on materials viewed prior to a wait state and activity requested that triggered the wait state. In some examples, characteristics of a viewer including demographic informational, profile data, past viewing and purchase activity, neuro-response data, etc., is analyzed to select wait state marketing materials. Wait state marketing materials may also be selected using wait state characteirstics and marketing material characteristics.
1 . A method, comprising:
monitoring a platform to detect a wait state corresponding to a device associated with a user, the device configured to run a plurality of applications;
determining wait state characteristics;
determining marketing material characteristics;
selecting marketing materials using marketing material characteristics and wait state characteristics; and
presenting the marketing materials to the user on the device during the wait state.
2 . The method of claim 1 , further comprising identifying content and/or activity preceding and following the wait state.
3 . The method of claim 2 , selecting marketing materials primed by content and/or activity preceding the wait state.
4 . The method of claim 3 , selecting marketing materials to prime the user for content and/or activity following the wait state.
5 . The method of claim 1 , further comprising determining user characteristics and preferences.
6 . The method of claim 1 , wherein marketing materials are selected using marketing material characteristics, wait state characteristics, and user characteristics and preferences.
7 . The method of claim 1 , further comprising obtaining neuro-response data from the user exposed to the marketing materials.
8 . The method of claim 7 , wherein neuro-response data comprises electroencephalography (EEG) data.
9 . The method of claim 8 , wherein neuro-response data is analyzed to determine memory retention, emotional engagement, and attention levels.
10 . The method of claim 9 , wherein neuro-response data is analyzed by obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP).
11 . The method of claim 10 , wherein neuro-response data is further analyzed by obtaining event related time-frequency analysis of a differential response to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands.