IP Library › Patent Application 13109734
Patent Application
App. No. 13/109,734

Method and System for Presenting Targeted Advertisements

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Quick Facts
Patent No.
US None
App. No.
13/109,734
Abstract

A method and system for presenting targeted advertisements to a subscriber includes extracting probabilistic information about subscriber activities from one or more source and processing the probabilistic information about subscriber activities to generate a subscriber characterization vector.

Claims (6)

1 . A method for presenting targeted advertisements to a subscriber, the method comprising: extracting probabilistic information about subscriber activities from one or more sources; and

processing the probabilistic information about subscriber activities to generate a subscriber characterization vector.

2 . The method of claim 1 , wherein the probabilistic information contains deterministic information about the subscriber.

3 . The method of claim 2 , wherein the probabilistic information contains non-deterministic information about the subscriber.

4 . The method of claim 3 , wherein said processing includes combining the deterministic information and the non-deterministic information to create the subscriber characterization vector.

5 . The method of claim 1 , wherein the probabilistic information is collected from one or more distributed databases.

Assignments (3)
RE-DOMESTICATION AND ENTITY CONVERSION Recorded Aug 19, 2019
From: PRIME RESEARCH ALLIANCE E, INC.
To: PRIME RESEARCH ALLIANCE E, LLC
Reel/Frame 050090/0721 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 13, 2011
From: ELDERING, CHARLES A.; FLICKINGER, GREGORY C.
To: EXPANSE NETWORKS, INC.
Reel/Frame 026584/0444 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 13, 2011
From: EXPANSE NETWORKS, INC.
To: PRIME RESEARCH ALLIANCE E, INC.
Reel/Frame 026584/0514 →