Revenue optimization for customers or customer subsets

1. A system, comprising:

at least one computing device; and

a revenue optimization service executable in the at least one computing device, the revenue optimization service comprising:

logic that obtains a plurality of transaction records associated with a customer and a merchant, each of the transaction records identifying a corresponding purchase of a quantity of one of a plurality of items by the customer from the merchant at a corresponding unit purchase price;

logic that generates a normalized unit purchase price for each of the transaction records by normalizing the respective unit purchase price relative to a respective unit retail price at a time of the purchase; and

logic that generates a demand curve for the customer for the items based at least in part on the transaction records and the normalized unit purchase prices, the demand curve identifying a quantity of units that the customer is predicted to purchase at a range of normalized unit purchase prices.

2. The system of claim 1 , wherein the revenue optimization service further comprises logic that generates a supply curve for the merchant for the items, the supply curve identifying a quantity of units that the merchant is willing to sell at the range of normalized unit purchase prices.

3. The system of claim 2 , wherein the revenue optimization service further comprises logic that determines a unit elasticity point from a point of intersection of the supply curve and the demand curve.

4. The system of claim 2 , wherein the revenue optimization service further comprises logic that recommends a discount for one of the items to the merchant based at least in part on the supply curve and the demand curve.

5. The system of claim 1 , wherein at least one of the transaction records reflects a unit purchase price that is discounted from the unit retail price.

6. The system of claim 1 , wherein the revenue optimization service further comprises logic that selects the transaction records based at least in part on a time period during which the purchases were made.

7. The system of claim 1 , wherein the revenue optimization service further comprises:

logic that determines whether the transaction records meet a minimum threshold; and

logic that augments the transaction records to include another plurality of transaction records associated with the customer and at least one other merchant within an industry segment that is the same as the merchant when the transaction records do not meet the minimum threshold.

8. The system of claim 7 , wherein the transaction records meet the minimum threshold when a quantity of the transaction records meets the minimum threshold.

9. The system of claim 7 , wherein the transaction records meet the minimum threshold when the transaction records relate to a quantity of unique items that meets the minimum threshold.

10. The system of claim 7 , wherein the customer is associated with a first unique identifier to identify the customer in records of the merchant, and the customer is associated with a second unique identifier to identify the customer in records of the merchant and the different merchants.

11. The system of claim 1 , wherein the revenue optimization service further comprises:

logic that determines whether the transaction records meet a minimum threshold;

logic that augments the transaction records to include another plurality of transaction records associated with the merchant and a plurality of different customers when the transaction records do not meet the minimum threshold; and

wherein the different customers are determined based at least in part on at least one characteristic associated with the customer.

12. The system of claim 11 , wherein the at least one characteristic is selected from the group consisting of: an age, a geographic area, and a gender.

13. The system of claim 1 , wherein the items correspond to all items in a portfolio of items offered for sale by the merchant.

14. The system of claim 1 , wherein each of the normalized unit purchase prices corresponds to a percentage of the respective unit retail price.

15. The system of claim 1 , wherein a first one of the transaction records corresponds to a purchase of a quantity of a first item by the customer, a second one of the transaction records corresponds to a purchase of a quantity of a second item by the customer, and the first item and the second item are different items.

16. A method, comprising the steps of:

obtaining, in at least one computing device, a selection of a subset of a plurality of customers of a merchant;

obtaining, in the at least one computing device, a plurality of transaction records associated with the subset of the customers and the merchant, each of the transaction records identifying a corresponding purchase of a quantity of one of a plurality of items by one customer of the subset of the customers from the merchant at a corresponding unit purchase price;

generating, in the at least one computing device, a normalized unit purchase price for each of the transaction records by normalizing the respective unit purchase price relative to a respective unit retail price at a time of the purchase; and

generating, in the at least one computing device, a demand curve for the subset of the customers for the items based at least in part on the transaction records and the normalized unit purchase prices, the demand curve identifying a quantity of units that the subset of the customers are predicted to purchase at a range of normalized unit purchase prices.

17. The method of claim 16 , further comprising the step of determining, in the at least one computing device, the selection of the subset of the customers based at least in part on a demographics parameter.

18. The method of claim 16 , further comprising the step of determining, in the at least one computing device, the selection of the subset of the customers based at least in part on a customer value parameter.

19. The method of claim 16 , further comprising the steps of:

generating, in the at least one computing device, a supply curve for the merchant for the items, the supply curve identifying a quantity of units that the merchant is willing to sell at the range of normalized unit purchase prices; and

determining, in the at least one computing device, a discount for at least one of the items based at least in part on an intersection of the supply curve and the demand curve.

20. A non-transitory computer-readable medium embodying at least one program executable in at least one computing device, the at least one program comprising:

code that obtains a plurality of transaction records associated with a customer and a merchant, each of the transaction records identifying a corresponding purchase of a quantity of one of a plurality of items by the customer from the merchant at a corresponding unit purchase price;

code that generates a normalized unit purchase price for each of the transaction records by normalizing the respective unit purchase price relative to a respective unit retail price at a time of the purchase; and

code that determines a discount for at least one of the items based at least in part on the transaction records, the normalized unit purchase prices, and a supply curve for the merchant for the items, the supply curve identifying a quantity of units that the merchant is willing to sell at a range of normalized unit purchase prices.