METHOD AND SYSTEM FOR ADVERTISING USING MINIMUM INCREMENT BID
A method and system for providing an advertisement using a minimum incremental unit are provided. The advertisement providing method includes adjusting a minimum incremental unit based on an initial bid price, an input bid price, and a maximum bid price bid price during an auction. The minimum incremental unit includes a minimum value of increment to be included in a current input bid price in addition to a previously input bid price.
1 . A method for providing an advertisement, the method comprising:
adjusting a minimum incremental unit based on an initial bid price, an input bid price, and a maximum bid price during an auction,
wherein the minimum incremental unit comprises a minimum value of increment to be included in a current input bid price in addition to a previously input bid price.
2 . The method of claim 1 , wherein
the input bid price comprises a bid price per unit time, which is input by an advertiser during the auction, and
the bid price per unit time comprises a bid price with respect to a cost necessary to expose the advertisement through one advertisement exposure region for at least one unit time.
3 . The method of claim 1 , wherein the adjusting a minimum incremental unit comprises:
determining an accelerated price increase based on the initial bid price, a mean of the input bid prices, and the maximum bid price; and
changing an extent of the minimum incremental unit based on the accelerated price increase.
4 . The method of claim 1 , wherein the minimum incremental unit is increased according to an increase in a maximum value of a bid price being input with progress of the auction.
5 . The method of claim 1 , further comprising:
determining an advertisement of an advertiser to be exposed for at least one unit time based on a bid price during the auction; and
providing the determined advertisement through a corresponding advertisement exposure region.
6 . The method of claim 1 , wherein the minimum incremental unit is adjusted by time of each bid price being input during the auction.
7 . A non-transitory computer readable storage medium comprising an executable program, which when executed, performs the method of claim 1 .
8 . A system using a server for providing an advertisement, the system comprising:
a processor of the server configured to adjust a minimum incremental unit based on an initial bid price, an input bid price, and a maximum bid price during an auction,
wherein the minimum incremental unit comprises a minimum value of increment to be included in a current input bid price in addition to a previously input bid price.
9 . The system of claim 8 , wherein
the input bid price comprises a bid price per unit time during the auction, and
the bid price per unit time comprises a bid price with respect to a cost necessary to expose the advertisement through at least one advertisement exposure region for at least one unit time.
10 . The system of claim 8 , further comprising:
a minimum incremental unit configured to adjust modules comprising
an accelerated price increase determining module to determine an accelerated price increase based on the initial bid price, a mean of the input bid price, and the maximum bid price; and
an extent changing module to change extent of the minimum incremental unit based on the accelerated price increase.
11 . The system of claim 10 , wherein the minimum incremental unit is increased according to an increase in a maximum value of a bid price being input associated with progress of the auction.
12 . The system of claim 8 , further comprising:
an advertisement determining module configured to determine an advertisement of an advertiser to be exposed for at least one unit time based on a bid price input during the auction; and
an advertisement providing module configured to provide the determined advertisement through a corresponding advertisement exposure region.
13 . The system of claim 8 , wherein the minimum incremental unit is adjusted by time of each bid price being input during the auction.