Patent Application

App. No. 13/125,958

Abstract

Claims (75)

1 .- 63 . (canceled)

64 . An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

facilitate selection of a resource for an advertisement, wherein the resource comprises at least one of an offering and a request for an offering targeted to another user device in a geographic area;

cause, at least in part, forming of a message for presenting the advertisement; and

determine to communicate the message to the another user device.

65 . An apparatus of claim 64 , wherein the apparatus is further caused to:

send the message to a network server with instructions to match the resource to other resources submitted to the server by the another user device.

66 . An apparatus of claim 64 , wherein the apparatus is further caused to:

cause, at least in part, actions that result in presentation of the message to the another user device as part of a call setup.

67 . An apparatus of claim 66 , wherein the apparatus is further caused to:

communicate the message as caller identifier data during the call setup.

68 . An apparatus of claim 64 , wherein the apparatus is further caused to:

set a profile state of the apparatus as part of forming the message.

69 . An apparatus of claim 64 , wherein the another user device is selected by a user of the apparatus from contact data of the apparatus.

70 . An apparatus of claim 64 , wherein the apparatus is further configured to:

classify the another user device as one or both of a target for offers and a target for requests for offers.

71 . An apparatus of claim 64 , wherein the message comprises a short messaging service message.

72 . An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

receive one or more messages from one or more users associated with one or more user devices in a geographic area ;

determine, from the one or more messages, selection of one or more advertisements for resources that comprise at least one of offering and request for offering targeted to the geographic area; and

determine to communicate the one or more advertisements to one or more selected users associated with the one or more user devices.

73 . An apparatus of claim 72 , wherein the selected ones of the users are determined based on matching the resources to selected resources submitted by the one or more selected users, wherein the selected resources comprise at least one of offering and request for offering targeted to the geographic area.

74 . An apparatus of claim 72 , wherein the apparatus if further caused to:

communicate the advertisements as part of a call setup.

75 . An apparatus of claim 74 , wherein the apparatus is further caused to:

communicate the advertisements as caller identifier data during the call setup.

76 . An apparatus of claim 72 , wherein the apparatus is further caused to:

receive contact data from the user devices; and

determine the one or more selected users based on the contact data.

77 . An apparatus of claim 76 , wherein the apparatus is further caused to:

classify the contact data as one or both of a target for offer and a target for requests for offers; and

determine the one or more users based on the classification.

78 . An apparatus claim 72 wherein the apparatus is further caused to:

cause, at least in part, actions that result in sending executable objects to the user devices,

wherein the executable objects facilitate receiving the advertisements.

79 . A method, comprising:

facilitating selection of a resource for an advertisement, wherein the resource comprises at least one of an offering and a request for an offering targeted to another user device in a geographic area;

causing, at least in part, forming of a message for presenting the advertisement and

determining to communicate the message to the another user device

80 . A method of claim 79 , further comprising:

sending the message to a network server, with instructions to match the resource to other resources submitted to the server by the another user device.

81 . A method of claim 79 , further comprising:

causing, at least in part, actions that result in presentation of the message to the another user device as part of a call setup.

82 . A method of claim 81 , further comprising:

determining to communicate the message as caller identifier data during the call setup.

83 . A method of claim 79 , further comprising:

determining to set a profile state of the apparatus as part of forming the message.

84 . A method of claim 79 , wherein the another user device is selected by a user of the apparatus from contact data of the apparatus.

85 . A method of claim 79 , further comprising:

classifying the another user device as one or both of a target for offers and a target for requests for offers.

86 . A method of claim 79 , wherein the message comprises a short messaging service message.

87 . A method comprising:

receiving one or more messages from one or more users associated with one or more user devices in a geographic area

determining, from the one or more messages, one or more advertisements for resources that comprise at least one of offering and request for offering targeted to the geographic area; and

communicating the one or more advertisements to one or more selected users associated with the one or more user devices.

88 . A method of claim 87 , wherein the one or more selected user are determined based on matching the resources to selected resources submitted by the one or more selected users, wherein the selected resources comprise at least one of offerings and requests for offering targeted to the geographic area.

89 . A method of claim 87 , further comprising:

communicating the advertisements as part of a call setup.

90 . A method of claim 89 , further comprising:

communicating the advertisements as caller identifier data during the call setup.

91 . A method of claim 87 , further comprising:

receiving one or more contact data from the user devices; and

determining the one or more selected users based on the contact data.

92 . A method of claim 91 , further comprising:

classifying the contact data as one or both of a target for offers and a target for requests for offers; and

determining the one or more selected user based on the classification.

93 . A method of claim 87 , further comprising:

causing, at least in part, actions that result in sending executable objects to the user devices,

wherein the executable objects facilitate receiving the one or more advertisements.

Assignments (9)