Rheology modified ink and printing process

1. An ink jet ink that is liquid at the time of printing, comprising:

a) a liquid or dissolved shear thinning agent in an amount of 0.1 to 10 percent of the ink jet ink by weight, and the liquid or dissolved shear thinning agent is tribehenin-PEG-20 ester;

b) a colorant in an amount of 0.9 to 30 percent of the ink jet ink by weight; and

c) an aqueous carrier in an amount of 40 to 99 percent of the ink jet ink by weight, the aqueous carrier comprising:

water in an amount of 38 to 75 percent of the ink jet ink by weight; and

an agent selected from the group consisting of humectants, dispersants, biocides, surfactants, complexing agents, and additives;

the ink jet ink having a viscosity at a temperature of 25° C. of 10-100 cP at a shear rate of 0 s −1 and a viscosity of 5-20 cP at a shear rate of 200-400 s −1 .

2. The ink jet ink according to claim 1 , wherein the colorant is selected from the group consisting of insoluble pigments, sublimation dyes and dispersion dyes, soluble reactive dyes and acid dyes.

3. The ink jet ink according to claim 1 , wherein the aqueous carrier comprises water and humectants and an agent selected from the group consisting of dispersants, biocides, surfactants, and complexing agents.

4. The ink jet ink according to claim 1 , wherein the ink jet ink, with the exception of colorants, is substantially free of solid material.

5. The ink jet ink according to claim 1 , wherein the inkjet ink is contained within an inkjet printer cartridge.

6. The ink jet ink according to claim 1 , wherein the colorant is selected from the group consisting of colorants that yield a yellow ink, a cyan ink, a magenta ink, and a black ink.

7. The ink jet ink according to claim 1 , wherein the colorant is selected from the group consisting of insoluble pigments, sublimation dyes and dispersion dyes or from the group consisting of soluble reactive dyes and acid dyes.

8. The ink jet ink according to claim 1 , wherein the colorant is a sublimation dye.

9. An ink set comprising:

at least three blendable inks, wherein each ink in the ink set comprises the ink jet ink according to claim 1 .

10. The ink set according to claim 9 , wherein the blendable inks in the ink set comprise:

(a) yellow ink, cyan ink, magenta ink, optionally black ink, optionally white ink; or

(b) yellow ink, magenta ink, cyan ink, black ink, orange ink, and blue ink; or

(c) CMYK orange ink, red ink, blue ink, and green ink; or

(d) CMYK organic ink, blue ink, violet ink, and green ink.

11. A printed matter comprising:

(a) a printed base material; and

(b) the ink jet ink according to claim 1 that is present on the surface of the printed base material.

12. The printed matter according to claim 11 , wherein the printed base material is selected from a group consisting of paper, card board, plastic, metal and textiles.

13. The printed matter according to claim 11 , wherein the ink jet ink is printed in the shape of a letter, a figure, or a symbol; or the ink jet ink is printed as a coating.

14. A method for manufacturing the ink jet ink according to claim 1 comprising the steps of:

(i) combining (a), (b) and (c);

(ii) mixing (a), (b) and (c) with a high speed disperser; and

(iii) subsequently filtering the ink jet ink under pressure.

15. The method according to claim 14 , wherein step (iii) comprises the step of filtering under pressure through a filter having pores below 1 cm.

16. A method for manufacturing printed matter comprising the steps of:

providing the ink jet ink according to claim 1 to an ink jet printer; and

providing a base material, and printing the ink jet ink onto the base material by use of the ink jet printer.

17. A method of printing comprising: the step of printing the ink jet ink according to claim 1 by an inkjet printer.