IP Library Granted Patent US 8,712,999
Granted Patent B2
US 8,712,999 · App. 13/156,724 · Granted Apr 29, 2014

Systems and methods for online search recirculation and query categorization

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Quick Facts
Patent No.
US 8,712,999
App. No.
13/156,724
Granted
Apr 29, 2014
Kind
B2
Abstract

A computer-implemented method for generating online search results includes receiving, over the Internet, referring URL data including a query, and a network site ID for a network site that was visited based on third party search engine analysis of the query; generating indexed query and network site data based on the received referring URL data and network site; receiving a new query from a user; determining a network site relevant to the new query based on the indexed query and network site data; and displaying to the user a link to the network site. Systems for generating online search results are also disclosed.

Claims (48)

1. A computer-implemented method for generating online search results, the method comprising:

receiving, over the Internet, referring URL data including a query and a network site ID for a network site that was visited based on a third party Internet web search engine analysis of the query;

generating, using a processor of a recirculation engine, indexed query and network site data based on the received referring URL data and network site ID;

receiving, over the Internet, a new query from a user for an Internet web search, the new query being received by an Internet web search engine that is different from the third party Internet web search engine;

determining, using a processor of the Internet web search engine, a network site relevant to the new query based on the indexed query and network site data; and

displaying to the user a link to the determined network site.

2. The computer-implemented method of claim 1 , wherein generating indexed query and network site data includes storing pairs of queries and network site IDs.

3. The computer-implemented method of claim 1 , wherein the referring URL data is generated by a server associated with a third party Internet web search engine.

4. The computer-implemented method of claim 1 , wherein the referring URL data is received by a beacon associated with the network site.

5. The computer-implemented method of claim 4 , wherein the beacon is a web bug, tracking bug, tracking pixel, or pixel tag.

6. The computer-implemented method of claim 1 , wherein the referring URL data further includes one or more of click data, impression data, a referrer log, a referrer URL, user demographic information, and a timestamp.

7. A system for generating online search results, the system comprising:

a recirculation engine including at least one processor configured to perform the following steps:

receiving, over the Internet, referring URL data including a query and a network site ID for a network site that was visited based on a third party Internet web search engine analysis of the query; and

generating indexed query and network site data based on the received referring URL data and network site ID; and

an Internet web search engine that is different from the third party Internet web search engine and includes at least one processor configured to perform the following steps:

receiving, over the Internet, a new query from a user for an Internet web search;

determining a network site relevant to the new query based on the indexed query and network site data; and

displaying to the user a link to the determined network site.

8. The system of claim 7 , wherein the at least one processor of the recirculation engine is further configured for generating indexed query and network site data by storing pairs of queries and network site IDs.

9. The system of claim 7 , wherein the referring URL data is generated by a server associated with a third party Internet web search engine.

10. The system of claim 7 , wherein the referring URL data is received by a beacon associated with the network site.

11. The system of claim 10 , wherein the beacon is a web bug, tracking bug, tracking pixel, or pixel tag.

12. The system of claim 7 , wherein the referring URL data further includes one or more of click data, impression data, a referrer log, a referrer URL, user demographic information, and a timestamp.

13. A computer-implemented method for generating online search results using categorizing search queries, the method comprising:

receiving, over the Internet, referring URL data including a query and a category of a network site that was visited based on a third party Internet web search engine analysis of the query;

generating, using a processor of a categorization engine, indexed query and category data based on the received referring URL data and category;

receiving, over the Internet, a new query from a user for an Internet web search, the new query being received by an Internet web search engine that is different from the third party Internet web search engine;

determining, using a processor of an Internet web search engine, a network site category relevant to the new query based on the indexed query and category data; and

displaying to the user a link to a network site in the network site category.

14. The computer-implemented method of claim 13 , wherein generating indexed query and network site data includes storing pairs of queries and network site IDs.

15. The computer-implemented method of claim 13 , wherein the referring URL data is generated by a server associated with a third party Internet web search engine.

16. The computer-implemented method of claim 13 , wherein the referring URL data is received by a beacon associated with the network site.

17. The computer-implemented method of claim 16 , wherein the beacon is a web bug, tracking bug, tracking pixel, or pixel tag.

18. The computer-implemented method of claim 13 , wherein the referring URL data further includes one or more of click data, impression data, a referrer log, a referrer URL, user demographic information, and a timestamp.

19. A system for generating online search results using categorizing search queries, the system comprising:

a categorization engine including at least one processor configured to perform the following steps:

receiving, over the Internet, referring URL data including a query and a category of a network site that was visited based on a third party Internet web search engine analysis of the query; and

generating indexed query and category data based on the received referring URL data and category; and

an Internet web search engine that is different from the third party Internet web search engine and includes at least one processor configured to perform the following steps:

receiving, over the Internet, a new query from a user for an Internet web search;

determining a network site category relevant to the new query based on the indexed query and category data; and

displaying to the user a link to a network site in the network site category.

20. The system of claim 19 , wherein the at least one processor of the categorization engine is further configured for the generating indexed query and network site data by storing pairs of queries and network site IDs.

21. The system of claim 19 , wherein the referring URL data is generated by a server associated with a third party Internet web search engine.

22. The system of claim 19 , wherein the referring URL data is received by a beacon associated with the network site.

23. The system of claim 22 , wherein the beacon is a web bug, tracking bug, tracking pixel, or pixel tag.

24. The system of claim 19 , wherein the referring URL data further includes one or more of click data, impression data, a referrer log, a referrer URL, user demographic information, and a timestamp.

Assignments (7)
PATENT SECURITY AGREEMENT (FIRST LIEN) Recorded Sep 29, 2022
From: YAHOO ASSETS LLC
To: ROYAL BANK OF CANADA, AS COLLATERAL AGENT
Reel/Frame 061571/0773 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 16, 2021
From: YAHOO AD TECH LLC (FORMERLY VERIZON MEDIA INC.)
To: YAHOO ASSETS LLC
Reel/Frame 058982/0282 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 26, 2020
From: OATH INC.
To: VERIZON MEDIA INC.
Reel/Frame 054258/0635 →
CHANGE OF NAME Recorded Aug 24, 2017
From: AOL INC.
To: OATH INC.
Reel/Frame 043672/0369 →
RELEASE OF SECURITY INTEREST IN PATENT RIGHTS -RELEASE OF 030936/0011 Recorded Jul 1, 2015
From: JPMORGAN CHASE BANK, N.A.
To: AOL ADVERTISING INC.; AOL INC.; BUYSIGHT, INC.; MAPQUEST, INC.; PICTELA, INC.
Reel/Frame 036042/0053 →
SECURITY AGREEMENT Recorded Aug 2, 2013
From: AOL INC.; AOL ADVERTISING INC.; BUYSIGHT, INC.; MAPQUEST, INC.; PICTELA, INC.
To: JPMORGAN CHASE BANK, N.A., AS ADMINISTRATIVE AGENT
Reel/Frame 030936/0011 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 22, 2011
From: HOLSMAN, IAN; RAO, VAIJANATH N.
To: AOL INC.
Reel/Frame 026785/0643 →