Liquid crystal display device including drive section for controlling timing of pixel switching elements, driving method of the same and electronic equipment

1. A liquid crystal display device comprising:

for each pixel, a first switching element provided in common for a plurality of subpixels making up a pixel, the first switching element having a first end connected to a signal line;

for each pixel, a plurality of second switching elements one provided for each subpixel, each of the plurality of second switching elements being connected between the pixel electrode of one of the plurality of subpixels and a second end of the first switching element; and

a drive section configured to turn on and off the plurality of second switching elements in sequence during an on period of the first switching element and turn off the second switching element that turns on last in sequence first, and then turn off the first switching element after the last second switching element turns off and then a given period of the time elapses such that the condition affecting the plurality of subpixels due to coupling through parasitic capacitance at the control electrode of the switching elements is the same for the plurality of subpixels,

wherein each of the plurality of subpixels includes a capacitive element,

wherein the first switching element has no direct connection to the capacitive element of each of the plurality of subpixels, and

wherein amounts of electric charge held in the capacitive elements for each of the plurality of subpixels are not increased in a period after the last second switching element is turned off until the first switching element is turned off.

2. The liquid crystal display device of claim 1 , wherein

each of the plurality of subpixels includes the capacitive element configured to hold a signal potential reflecting a gray level supplied from the signal line via each of the first switching element and the plurality of second switching elements, and

the pixel includes a polarity inversion section provided in common for the plurality of subpixels and is configured to invert the polarity of the signal potentials held by the capacitive elements of the plurality of subpixels and rewrite the signal potentials, whose polarity has been inverted, to the capacitive elements.

3. The liquid crystal display device of claim 2 , wherein

the first switching element turns on in a first operation mode configured to write the signal potential reflecting a gray level to the capacitive elements and turns off in a second operation mode configured to read the held potentials held by the capacitive elements, invert the polarity of the same potentials with the polarity inversion section and rewrite the potentials, whose polarity has been inverted, to the capacitive elements, and

the plurality of second switching elements turn on during a read period in which the held potentials held by the capacitive elements are read and during a rewrite period in which the potentials, whose polarity has been inverted with the polarity inversion section, are rewritten to the capacitive elements in the first and second operation modes.

4. The liquid crystal display device of claim 3 , wherein

the polarity inversion section includes an inverter circuit adapted to invert the polarity of the signal potentials held by the capacitive elements of the plurality of subpixels.

5. The liquid crystal display device of claim 4 , wherein

the polarity inversion section comprises:

a third switching element connected between the other end of the first switching element and an input terminal of the inverter or latch circuit, the third switching element adapted to turn off in the first operation mode and turn on during the read period in the second operation mode so as to read the potentials held by the capacitive elements via the plurality of second switching elements and supply the potentials to the input terminal of the inverter or latch circuit; and

a fourth switching element connected between the other end of the first switching element and an output terminal of the inverter or latch circuit, the fourth switching element adapted to turn off in the first operation mode and turn on during the rewrite period in the second operation mode so as to write the potentials, whose polarity has been inverted with the inverter or latch circuit, to the capacitive elements via the plurality of second switching elements.

6. The liquid crystal display device of claim 3 , wherein

the polarity inversion section includes a latch circuit adapted to invert the polarity of the signal potentials held by the capacitive elements of the plurality of subpixels and hold the potentials whose polarity has been inverted.

7. The liquid crystal display device of claim 1 , wherein the first switching element is provided in common for all of the plurality of subpixels making up the pixel.

8. A driving method of a liquid crystal display device, the liquid crystal display device including, for each pixel, a first switching element provided in common for a plurality of subpixels making up a pixel, the first switching element having a first end connected to a signal line and a plurality of second switching elements one provided for each subpixel, each of the plurality of second switching elements being connected between the pixel electrode of one of the plurality of subpixels and a second end of the first switching element, each of the plurality of subpixels including a capacitive element, and the first switching element having no direct connection to the capacitive element of each of the plurality of subpixels, the driving method comprising:

turning on and off the plurality of second switching elements in sequence during an on period of the first switching element; and

turning off the second switching element that turns on last in sequence first, and then turning off the first switching element after the last second switching element turns off and a given period of the time elapses such that the condition affecting the plurality of subpixels due to coupling through parasitic capacitance at the control electrode of the switching elements is the same for the plurality of subpixels,

wherein amounts of electric charge held in the capacitive elements for each of the plurality of subpixels are not increased in a period after the last second switching element is turned off until the first switching element is turned off.

9. The driving method according to claim 8 , wherein the first switching element is provided in common for all of the plurality of subpixels making up the pixel.

10. An electronic equipment having a liquid crystal display device, the liquid crystal display device comprising:

for each pixel, a first switching element provided in common for a plurality of subpixels making up a pixel, the first switching element having a first end connected to a signal line;

for each pixel, a plurality of second switching elements one provided for each subpixel, each of the plurality of second switching elements being connected between the pixel electrode of one of the plurality of subpixels and a second end of the first switching element; and

a drive section configured to turn on and off the plurality of second switching elements in sequence during an on period of the first switching element and turn off the second switching element that turns on last in sequence first, and then turn off the first switching element after the last second switching element turns off and a given period of the time elapses such that the condition affecting the plurality of subpixels due to coupling through parasitic capacitance at the control electrode of the switching elements is the same for the plurality of subpixels,

wherein each of the plurality of subpixels includes a capacitive element, and the first switching element has no direct connection to the capacitive element of each of the plurality of subpixels, and

wherein amounts of electric charge held in the capacitive elements for each of the plurality of subpixels are not increased in a period after the last second switching element is turned off until the first switching element is turned off.

11. The electronic equipment according to claim 10 , wherein the first switching element is provided in common for all of the plurality of subpixels making up the pixel.