Granted Patent B2

US 9,105,028 · App. 13/163,823 · Granted Aug 11, 2015

Abstract

Claims (20)

1. A method of assessing a search result impact on a user, the method comprising:

receiving web browser click events from a data collection agent (DCA), as a click-stream, at a data collection server (DCS), to record and provide user on-line activity, wherein

the DCA comprises a browser event plug-in that, when running within a web browser on a client device:

detects web browser click event data across a plurality of web sites, wherein the web browser click event data relates to event data about the search result;

produces transformed web browser click events by transforming the web browser click event data to remove user personal information from the web browser click event data; and

transmits the transformed web browser click events, as a click-stream, to the DCS;

determining, using a calculation facility, which of the web browser click events are from a user who has viewed the search result;

comparing, using the calculation facility, a user on-line activity for at least a first user who has viewed the search result to a user on-line activity for at least a second user who has not viewed the search result; and

determining an impact of the search result on the first user's on-line activity based on the comparison, the impact including a difference in subsequent web browser click event data of the first user after viewing the search result as compared to the second user.

2. The method of claim 1 , wherein the comparison is of a population of users who have viewed the search result with a population of users who have not viewed the searched result.

3. A method of assessing an advertisement impact, comprising:

receiving web browser click events from a data collection agent (DCA), as a click-stream, at a data collection server (DCS), to record and provide user on-line activity, wherein

the DCA comprises a browser event plug-in that, when running within a web browser on a client device:

detects web browser click event data across a plurality of web sites, wherein the web browser click event data relates to event data about the advertisement;

produces transformed web browser click events by transforming the web browser click event data to remove user personal information from the web browser click event data; and

transmits the transformed web browser click events, as a click-stream, to the DCS;

determining, using a calculation facility, which of the web browser click events are from a user who has viewed the advertisement;

comparing, using the calculation facility, a user on-line activity for at least a first user who has viewed the advertisement to a user on-line activity for at least a second user who has not viewed the advertisement; and

determining an impact of the advertisement on the first user's on-line activity based on the comparison of the user on-line activity, the impact including a difference in subsequent web browser click event data of the first user after viewing the advertisement as compared to the second user.

4. The method of claim 3 , wherein the comparison is of a population of users who have viewed the advertisement with a population of users who have not viewed the advertisement.

Assignments (11)