Mobile application system

1. A method, comprising:

receiving sign-in information from a mobile device;

assigning a unique identifier to the mobile device;

storing an association of the unique identifier, the sign-in information, and a device type of the mobile device;

receiving a request from a web server to transmit a message to the mobile device, wherein the request includes the unique identifier associated with the mobile device, and wherein the request is independent of the device type of the mobile device; and

sending the message to the mobile device.

2. The method of claim 1 , further comprising sending the unique identifier and the device type to the web server, wherein the unique identifier and the device type are usable by the web server to select a mobile website interface served to the mobile device.

3. The method of claim 1 , wherein the mobile device displays the message in a native visual style of the mobile device.

4. The method of claim 3 , wherein the message includes at least one user interface control to be rendered by the mobile device in the native visual style of the mobile device.

5. The method of claim 4 , wherein the user interface control is operable to access a web application hosted at the web server.

6. The method of claim 4 , wherein the user interface control is operable to access a native device function of the mobile device.

7. The method of claim 6 , wherein the native device function comprises a camera function.

8. The method of claim 6 , wherein the native device function comprises a global positioning system (GPS) function.

9. The method of claim 6 , wherein the native device function comprises a telephone function, a messaging function, a contacts browsing function, an electronic mail function, a social networking function, a file management function, an application function, a multimedia function, or any combination thereof.

10. The method of claim 4 , wherein the user interface control comprises a button control.

11. The method of claim 1 , wherein the mobile device comprises a mobile telephone, a smartphone, a touchscreen computing device, a portable media player, or any combination thereof.

12. The method of claim 1 , wherein the mobile device is a particular mobile device of a plurality of mobile devices of the device type.

13. The method of claim 12 , wherein the message is transmitted to the mobile device based on the unique identifier.

14. The method of claim 1 , further comprising:

receiving a second request from a second web server to transmit a second message to the mobile device, wherein the second request includes the unique identifier associated with the mobile device, and wherein the request is independent of the device type of the mobile device; and

sending the second message to the mobile device.

15. A computer system comprising:

a processor; and

a memory coupled to the processor, the memory storing instructions executable by the processor to:

receive a unique identifier and a device type associated with a mobile device from a second computer system;

send a request to the second computer system to transmit a message to the mobile device, wherein the request includes the unique identifier, and wherein the request is independent of the device type of the mobile device; and

detect that the message is delivered to the mobile device.

16. The computer system of claim 15 , wherein the instructions are further executable by the processor to select a mobile website interface to transmit to the mobile device based on the unique identifier and the device type, wherein the mobile website interface is operable to access a web application hosted at the computer system, wherein the mobile website interface is generated based on a layout definition of the web application, and wherein the layout definition corresponds to the device type of the mobile device.

17. The computer system of claim 16 , wherein the message further includes a user interface control operable at the mobile device to access the web application.

18. The computer system of claim 17 , wherein detecting that the message is delivered to the mobile device includes detecting that the mobile device accessed the web application via the control.

19. The computer system of claim 15 , wherein the message further includes a user interface control operable at the mobile device to access a native device function of the mobile device.

20. The computer system of claim 15 , wherein the mobile device is a particular mobile device of a plurality of mobile devices of the device type.