METHODS AND APPARATUS TO GENERATE AND UTILIZE VENUE PROFILES

1 . A method, comprising:

selecting an attribute for a non-residential-based venue indicative of a type of person likely to attend the non-residential-based venue;

obtaining at least one of demographic data or psychographic data associated with the attribute; and

generating, using a processor, a venue profile for the non-residential-based venue using the at least one of the demographic data or psychographic data associated with the attribute.

2 . A method as defined in claim 1 , further comprising generating an index for the non-residential-based venue for an advertiser using a comparison of an advertiser profile associated with the advertiser and the venue profile.

3 . A method as defined in claim 2 , wherein the comparison of the advertiser profile and the venue profile produces a first degree of matching between a first aspect of the advertiser profile and a first aspect of the venue profile.

4 . A method as defined in claim 3 , wherein the index comprises a ratio of the first degree of matching to a second degree of matching of an overall population.

5 . A method as defined in claim 3 , wherein the degree of matching represents a sum of a plurality of matching degrees, each of the matching degrees corresponding to a segment defined by a segmentation system.

6 . A method as defined in claim 2 , wherein generating the index comprises obtaining the advertiser profile in response to receiving a request associated with the advertiser.

7 . A method as defined in claim 2 , further comprising conveying the index to an entity associated with the request.

8 . A method as defined in claim 1 , wherein the venue is identified as a non-residential-based-venue based on a likelihood that attendees of the venue reside outside of a geographic area including the venue.

9 . A tangible machine readable medium having instructions stored thereon that, when executed, cause a machine to at least:

select an attribute for a non-residential-based venue indicative of a type of person likely to attend the non-residential-based venue;

obtain at least one of demographic data or psychographic data associated with the attribute; and

generate a venue profile for the non-residential-based venue using the at least one of the demographic data or psychographic data associated with the attribute.

10 . A machine readable medium as defined in claim 9 , the instruction to cause the machine to generate an index for the non-residential-based venue for an advertiser using a comparison of an advertiser profile associated with the advertiser and the venue profile.

11 . A machine readable medium as defined in claim 10 , wherein the comparison of the advertiser profile and the venue profile produces a first degree of matching between a first aspect of the advertiser profile and a first aspect of the venue profile.

12 . A machine readable medium as defined in claim 11 , wherein the index comprises a ratio of the first degree of matching to a second degree of matching of an overall population.

13 . A machine readable medium as defined in claim 11 , wherein the degree of matching represents a sum of a plurality of matching degrees, each of the matching degrees corresponding to a segment defined by a segmentation system.

14 . A machine readable medium as defined in claim 10 , wherein generating the index comprises obtaining the advertiser profile in response to receiving a request associated with the advertiser.

15 . A machine readable medium as defined in claim 10 , the instructions to cause the machine to convey the index to an entity associated with the request.

16 . A machine readable medium as defined in claim 9 , wherein the venue is identified as a non-residential-based-venue based on a likelihood that attendees of the venue reside outside of a geographic area including the venue.

17 . An apparatus, comprising:

a selector to select an attribute for a non-residential-based venue indicative of a type of person likely to attend the non-residential-based venue;

a retriever to obtain at least one of demographic data or psychographic data associated with the attribute; and

a profile generator to generate a venue profile for the non-residential-based venue using the at least one of the demographic data or psychographic data associated with the attribute.

18 . An apparatus as defined in claim 17 , further comprising an index generator to generate an index for the non-residential-based venue for an advertiser using a comparison of an advertiser profile associated with the advertiser and the venue profile.

19 . An apparatus as defined in claim 18 , wherein the comparison of the advertiser profile and the venue profile produces a first degree of matching between a first aspect of the advertiser profile and a first aspect of the venue profile.

20 . An apparatus as defined in claim 19 , wherein the index comprises a ratio of the first degree of matching to a second degree of matching of an overall population.

21 . An apparatus as defined in claim 19 , wherein the degree of matching represents a sum of a plurality of matching degrees, each of the matching degrees corresponding to a segment defined by a segmentation system.

22 . An apparatus as defined in claim 18 , wherein generating the index comprises obtaining the advertiser profile in response to receiving a request associated with the advertiser.

23 . An apparatus as defined in claim 18 , further comprising an interface to convey the index to an entity associated with the request.

24 . An apparatus as defined in claim 17 , further comprising a venue identifier to identify the venue as a non-residential-based-venue based on a likelihood that attendees of the venue reside outside of a geographic area including the venue.