SYSTEM AND METHOD FOR PLATFORM-DRIVEN SAVINGS OPPORTUNITY MATCHING
A system and method for platform-driven savings opportunity matching includes gathering transaction data from a user's financial account, wherein the user's financial account is a financial institution account that is maintained on behalf of the user and analyzing the transaction data for a psychographic inference. A savings opportunity from a database of savings opportunities is matched to the user based on the psychographic inference. The savings opportunity is displayed in association with a statement of the user's financial account.
1 . A method, comprising:
gathering transaction data from a user's financial account, wherein the user's financial account is a financial institution account that is maintained on behalf of the user;
analyzing the transaction data for a psychographic inference;
matching a savings opportunity from a database of savings opportunities to the user based on the psychographic inference; and
displaying the savings opportunity in association with a statement of the user's financial account.
2 . The method of claim 1 , further comprising gathering a past response to a savings opportunity indication and analyzing it, wherein the savings opportunity is based on both the analyzed transaction data and past response data.
3 . The method of claim 1 , wherein the statement is at least one of an online statement, an online graphical user interface associated with the user's financial account, an online bill pay area, a dialog box associated with the user's financial account, an ATM receipt, a teller receipt, a mobile statement, and a paper statement.
4 . The method of claim 1 , wherein the step of analyzing comprises extracting at least one of a merchant name, a merchant category, a merchant location, a store number, a transaction amount, a transaction frequency, a zip code, a store category, a transaction description, and a total spending amount.
5 . The method of claim 1 , wherein the psychographic inference relates to at least one of a credit rating, a gender, an age group, a life event, an income level, and a demographic.
6 . The method of claim 1 , wherein the savings opportunity comprises an offer to perform a bill analysis.
7 . The method of claim 6 , further comprising generating and displaying a link, in a graphical user interface to the user's financial account, to a transaction assessment user interface to compare the transaction to a plurality of alternative offers.
8 . The method of claim 1 , wherein the savings opportunity is a coupon.
9 . The method of claim 8 , wherein the coupon is a barcode presented on a mobile device.
10 . The method of claim 8 , wherein the coupon is a printed coupon presented in a statement.
11 . The method of claim 8 , wherein the coupon is an online redemption coupon code.
12 . The method of claim 1 , wherein the savings opportunity is an automatic discount on a subsequent transaction.
13 . The method of claim 1 , wherein the savings opportunity is a credit on a subsequent transaction.
14 . The method of claim 13 , wherein when the user makes the subsequent transaction, the user receives the credit.
15 . The method of claim 1 , wherein the savings opportunity is a pre-paid offer.
16 . The method of claim 15 , wherein the pre-paid offer is charged immediately to the user's financial account.
17 . The method of claim 15 , wherein the pre-paid offer is redeemed via at least one of an online coupon code, an in-store coupon, and a mobile phone coupon.
18 . The method of claim 1 , wherein the savings opportunity is a merchant loyalty program.
19 . The method of claim 1 , wherein the step of matching is limited to savings opportunities near a user's identified location.
20 . The method of claim 19 , wherein the user's location is at least one of identified manually by the user and identified automatically from a mobile device implementing the method.