Allocating resources in a content delivery environment

1. A system, comprising:

a set of one or more processors configured to:

service an initial demand from a plurality of initial clients for audiovisual content by assigning those initial clients a first content source, wherein the first content source is configured to facilitate streaming of the audiovisual content to the initial clients;

determine that additional demand from additional clients is either present or anticipated for the first content source;

predict that the initial demand and the additional demand together have a potential to overload the first content source that is configured to facilitate streaming of the audiovisual content to the initial clients;

in response to predicting that the initial demand and the additional demand together have the potential to overload the first content source, adjust an interaction with a first initial client in the plurality of initial clients to allow the additional demand to be at least partially serviced without overloading the first content source; and

wherein adjusting the interaction with the first initial client includes performing at least one action in a set of actions, wherein the set of actions includes reducing a bitrate at which the audiovisual content is delivered from the first content source to the first initial client and altering a protocol used by the first initial client; and

a memory coupled to the set of one or more processors and configured to provide the set of one or more processors with instructions.

2. The system of claim 1 wherein the first content source is a content delivery network.

3. The system of claim 1 wherein the first content source is a content delivery network server.

4. The system of claim 1 wherein the set of actions includes sending a command to the first initial client.

5. The system of claim 1 wherein the set of actions includes assigning the first initial client a second content source.

6. The system of claim 5 wherein the set of actions includes subsequently reassigning the first initial client the first content source.

7. The system of claim 1 wherein the set of actions includes terminating the connection of the first initial client.

8. The system of claim 1 wherein adjusting the interaction is based at least in part on a streaming quality of the first initial client.

9. The system of claim 1 wherein the adjustment made is based at least in part on a classification of the first initial client.

10. The system of claim 9 wherein the classification is based on whether or not the first initial client is associated with a premium user.

11. The system of claim 9 wherein the classification is based on a length of engagement.

12. The system of claim 11 wherein the length of engagement comprises an amount of time the first initial client has been accessing the content.

13. The system of claim 11 wherein the length of engagement comprises an amount of time the first initial client has been accessing related content over a period of time.

14. The system of claim 1 wherein the set of one or more processors is further configured to instruct a second client that is included in the additional clients to wait.

15. The system of claim 14 wherein the second client is instructed to wait before accessing an authentication server.

16. The system of claim 14 wherein the second client is instructed to wait before attempting a retry.

17. The system of claim 1 wherein the predicting is based at least in part on a determination that a load of the first content source will exceed a threshold.

18. A method, comprising:

servicing an initial demand from a plurality of initial clients for audiovisual content by assigning those initial clients a first content source, wherein the first content source is configured to facilitate streaming of the audiovisual content to the initial clients;

determining, using a set of one or more processors, that additional demand from additional clients is either present or anticipated for the first content source;

predicting that the initial demand and the additional demand together have a potential to overload the first content source that is configured to facilitate streaming of the audiovisual content to the initial clients;

in response to predicting that the initial demand and the additional demand together have the potential to overload the first content source, adjusting an interaction with a first initial client in the plurality of initial clients to allow the additional demand to be at least partially serviced without overloading the first content source; and

wherein adjusting the interaction with the first initial client includes performing at least one action in a set of actions, wherein the set of actions includes reducing a bitrate at which the audiovisual content is delivered from the first content source to the first initial client and altering a protocol used by the first initial client.

19. A computer program product embodied in a non-transitory computer readable storage medium and comprising computer instructions for:

servicing an initial demand from a plurality of initial clients for audiovisual content by assigning those initial clients a first content source, wherein the first content source is configured to facilitate streaming of the audiovisual content to the initial clients;

determining that additional demand from additional clients is either present or anticipated for the first content source;

predicting that the initial demand and the additional demand together have a potential to overload the first content source that is configured to facilitate streaming of the audiovisual content to the initial clients;

in response to predicting that the initial demand and the additional demand together have the potential to overload the first content source, adjusting an interaction with a first initial client in the plurality of initial clients to allow the additional demand to be at least partially serviced without overloading the first content source; and

wherein adjusting the interaction with the first initial client includes performing at least one action in a set of actions, wherein the set of actions includes reducing a bitrate at which the audiovisual content is delivered from the first content source to the first initial client and altering a protocol used by the first initial client.