IP Library Granted Patent US 8,621,343
Granted Patent B2
US 8,621,343 · App. 13/184,664 · Granted Dec 31, 2013

Apparatus, system and method for selecting a media enhancement

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Quick Facts
Patent No.
US 8,621,343
App. No.
13/184,664
Granted
Dec 31, 2013
Kind
B2
Abstract

The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Claims (20)

1. A system for enhancing content on a web page, comprising:

a server computer with a computing processor and operative to communicatively couple the processor to a user device over a data communication network, and a computer readable storage device in data communication with the processor and having stored thereon computer readable instructions which, when executed on the processor, cause the server computer to implement:

an enhancement engine operative to:

receive from the user device a request for a webpage to be viewed;

obtain from a content producer information of a subject of an image of the requested web page, obtained from caption text or alternate text associated with the image;

obtain user-centric information from the user device including a user device type and user preferences;

receive from the user device a request for an enhancement of the image;

provide an enlarged version of the image to the user device resized to fit in a frame having a size that is one of a small mode of 300×250 pixels, a medium mode of 400×300 pixels, and a large mode of 600×400 pixels;

provide links to a set of available applications able to operate on information of the subject of the image; and

refrain from obtaining information that may be embedded in digital objects included in the web page;

a content vault having resident therein digital content associated with a plurality of subjects;

a query engine operative to search the content vault and third party sources of online information for digital content associated with the subject of the image responsive to a request received from the user device based on execution of a user selected one of the applications;

a recommendation engine operative to obtain digital content from the query engine search, and return content based on the user selected application, the user device type, and the user preferences; and

a fulfillment engine operative to format the content returned by the recommendation engine for delivery to the user device for use by the selected application.

2. The system of claim 1 , wherein the application provides an advertisement.

3. The system of claim 1 , wherein the application is one of the set of available applications.

4. The system of claim 3 , further comprising a menu area where a user may select the application, wherein the set of available applications populates said menu.

5. The system of claim 1 , wherein the set of applications is a static set of available applications.

6. The system of claim 5 , wherein the static set includes an application that is in accordance with a type of the requested content.

7. The system of claim 1 , wherein the selected application is a smart phone application.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 31, 2012
From: STEELBERG, CHAD; STEELBERG, RYAN
To: BRAND AFFINITY TECHNOLOGIES, INC.
Reel/Frame 028681/0780 →