IP Library Granted Patent US 8,806,329
Granted Patent B2
US 8,806,329 · App. 13/185,773 · Granted Aug 12, 2014

Apparatus, system and method for selecting a media enhancement

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Quick Facts
Patent No.
US 8,806,329
App. No.
13/185,773
Granted
Aug 12, 2014
Kind
B2
Abstract

The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Claims (25)

1. A computer-implemented method of enhancing content on a web page being viewed by a user, comprising:

receiving, at a server computer from a user device over a data communication network, a request for a webpage to be viewed;

obtaining from a content producer information of subject matter included in the requested web page;

obtaining user-centric information from the user device including a user device type and user preferences;

identifying by the server computer a set of available applications able to operate on elements of the web page using data from third parties;

obtaining select third party data upon execution of a select one of the applications;

refraining from obtaining information that may be embedded in digital objects included in the web page;

providing to the user device a server-side interpreted programming language script operative to:

locate an enhanceable image on the webpage;

provide for the setup on the webpage of a widget associated with the enhanceable image;

overlay on the enhanceable image a widget presenting graphical content related to at least one subject of the enhanceable image;

select a display mode for the overlay and sizing the overlay in accordance with the selected mode, wherein the mode is one of a small mode of 300 ×250 pixels, a medium mode of 400 ×300 pixels, and a large mode of 600 ×400 pixels, wherein the mode selected approximates the size of the underlying image; and

provide a drop down list containing the at least one subject for a user to select one of the subject(s), wherein the subject placed at the top of the dropdown list is based on the selections of a plurality of other users;

searching for digital content associated with a talent selected by the user, responsive to a request received from an application running on the user device selected by the user;

returning digital content obtained responsive to the request from the user device, including content from a computer-readable data storage device (vault) having resident therein digital content associated with a plurality of talents;

formatting, by a computing processor, the returned content for delivery to the user device; and

delivering the formatted content to the user device over the data communication network.

2. The method of claim 1 , further comprising:

automatically providing criteria to a provider of the application to authorize use of the application and, upon successful authorization, enabling the application to access the formatted content.

3. The method of claim 2 , wherein the criteria comprise terms and conditions.

4. The method of claim 2 , wherein the criteria comprise obtaining express electronic permission.

5. The method of claim 2 , wherein the criteria comprise a negotiation, and wherein the successful authorization comprises a completion of the negotiation.

6. The method of claim 2 , wherein the criteria comprise a payment.

7. The method of claim 1 , wherein the select application was provided by the server for execution on the user device.

8. The method of claim 7 , wherein the application includes an advertisement.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 31, 2012
From: STEELBERG, CHAD; STEELBERG, RYAN
To: BRAND AFFINITY TECHNOLOGIES, INC.
Reel/Frame 028681/0780 →