System and method for using data points collected from a customer to provide customer specific offerings
View Patent ↗A retailer computer system receives from a first computing device a shopping recap having data indicative of one or more products that were shown to a customer by the sales associate while the customer was within a retail establishment. The received shopping recap is stored within a data repository where it is linked to a customer identifier that is associated with the customer and an associate identifier that is associated with the sale associate. If the customer later purchases a product, data indicative of the product being purchased is compared against data within any shopping recap that is linked to that customer to determine if a sales associate that is also linked to any shopping recap linked to that customer is to be awarded a commission for the product being purchased. The purchase of the product by the customer may further generate a digital receipt where the digital receipt includes a notice that the customer is being awarded an incentive, such as a coupon. The incentive may be automatically linked to a rewards account of the customer whereupon, if the customer purchases a product that is associated with the incentive, the incentive will be automatically redeemed for the customer.
1. A non-transient, computer-readable media having stored thereon instructions executable by a retailer computing system, the instructions causing the retailer computing system to perform steps, comprising:
receiving from a first computing device a shopping recap having data indicative of one or more products shown to a customer by a sales associate while the customer is within a retail establishment;
storing within a data repository the shopping recap wherein the shopping recap is linked to a customer identifier that is associated with the customer and an associate identifier that is associated with the sales associate;
receiving from a second computing device data indicative of a product being purchased by a purchaser having a purchaser identifier whereupon the purchaser identifier is compared against the customer identifier to determine if a shopping recap for the purchaser is stored within the data repository and, when it is determined that a shopping recap for the purchaser is stored with the data repository, data indicative of the product being purchased is compared against the data indicative of the one or more products shown to the customer within the shopping recap to determine if the sales associate having the associate identifier linked to the shopping recap is to be awarded a commission for the product being purchased.
2. The computer-readable media as recited in claim 1 , wherein the second computing device comprises a retailer point-of-sale device.
3. The computer-readable media as recited in claim 1 , wherein the second computing device comprises a computing device linked to the retailer system via the Internet.
4. The computer-readable media as recited in claim 1 , wherein the sales associate is determined to be awarded a full commission when the product being purchased is determined to be a product that was shown to the customer by the sales associate while the customer was within the retail establishment.
5. The computer-readable media as recited in claim 1 , wherein the sales associate is determined to be awarded a partial commission when the product being purchased is determined to be a product that is related to a product that was shown to the customer by the sales associate while the customer was within the retail establishment.
6. The computer-readable media as recited in claim 1 , wherein the product that is related to the one or more products shown to the customer by the sales associate while the customer was within the retail establishment, is shown to the customer in a shopping recap report provided to the customer.
7. The computer-readable media as recited in claim 1 , wherein the product that is related to the one or more products shown to the customer by the sales associate while the customer was within the retail establishment is shown to the customer on an Internet web page, which also includes at least one of the products shown to the customer by the sales associate while the customer was within the retail establishment.
8. The computer-readable media as recited in claim 1 , wherein a shopping recap report is made available to the customer, which report lists for the customer the one or more products that were shown to the customer by the sales associate while the customer was within the retail establishment.
9. The computer-readable media as recited in claim 8 , wherein the shopping recap report is emailed to the customer.
10. The computer-readable media as recited in claim 8 , wherein the shopping recap report is accessible via use of a smart phone application.
11. The computer-readable media as recited in claim 1 , wherein a digital receipt is provided to the purchaser for the purchase of the product.
12. The computer-readable media as recited in claim 11 , wherein the digital receipt comprises an indication of an incentive that is selected from a repository of incentives for the purchaser.
13. The computer-readable media as recited in claim 12 , wherein the incentive comprises a coupon.
14. The computer-readable media as recited in claim 12 , wherein the incentive is selected considering previous in-store activity and on-line activity of the purchaser.
15. The computer-readable media as recited in claim 12 , wherein the incentive is selected considering previous incentive redemption history of the purchaser.
16. The computer-readable media as recited in claim 11 , wherein the purchaser is provided with one of redeemable award points for the purchase of the product or an incentive with the digital receipt by considering previous in-store activity and on-line activity of the purchaser.
17. The computer-readable media as recited in claim 11 , wherein the incentive is automatically linked to a rewards program account associated with the purchaser and is automatically redeemable upon the purchaser purchasing a product associated with the incentive.
18. A non-transient, computer-readable media having stored thereon instructions executable by a retailer computing system, the instructions causing the retailer computing system to perform steps, comprising:
receiving from a first computing device a shopping recap having data indicative of one or more products shown to a customer by a sales associate while the customer is within a retail establishment, and a life experience for the customer as indicated by one or more reasons for which the customer is interested in the product;
storing within a data repository the shopping recap, wherein the shopping recap is linked to a customer identifier that is associated with the customer; and
using the shopping recap to send to the customer a series of communications, wherein the series of communications are tailored to a perceived mindset of the customer at a predetermined time during the life experience.