User-Initiated Boosting of Social Networking Objects
Methods, apparatuses and systems directed to allowing users of a social networking system to promote specific social networking objects in exchange for payment. In particular embodiments, promoted social networking objects may be exported to a sponsored story system for display in a sponsored story area of the promoting user's friends' home pages. In particular embodiments, the promoted social networking objects may be pinned for a predetermined amount of time, clicks, or impressions at the top of the news feeds for the first degree connections of the promoting user.
1 . A method comprising, by one or more computing systems:
receiving, from a first user of a social networking system, a request to sponsor content, the request comprising an identifier for one or more social networking objects viewable by other users of the social networking system;
promoting the one or more social networking objects to the other users of the social networking system; and
debiting an account of the first user based on the promoting of the one or more social networking objects.
2 . The method of claim 1 , wherein promoting the one or more social networking objects comprises pinning the one or more social networking objects to a predetermined location of a personalized activity stream for each of the other users.
3 . The method of claim 2 , wherein the one or more social networking objects are promoted for a predetermined amount of time.
4 . The method of claim 3 , wherein the predetermined amount of time is a predetermined number of log-ins to the social networking system.
5 . The method of claim 1 , wherein the payment is a predetermined amount of credits.
6 . The method of claim 1 , wherein promoting the one or more social networking objects comprises weighing the one or more social networking objects more heavily in a content ranking algorithm.
7 . The method of claim 6 , wherein the content ranking algorithm is based on at least a coefficient between a first node representing the first user and each of a set of second nodes, each second node representing one of the other users.
8 . The method of claim 1 , wherein promoting the one or social networking objects comprises:
converting the content into a sponsored story;
bidding on the sponsored story in an advertisement system; and
as a result of the bidding, displaying the sponsored story in a sponsored story area of a set of particular other users' pages.
9 . A non-transitory computer-readable storage media containing instructions, the instructions operable to, when executed by one or more computer systems:
receive, from a first user of a social networking system, a request to sponsor content, the request comprising an identifier for one or more social networking objects viewable by other users of the social networking system;
promote the one or more social networking objects to the other users of the social networking system; and
debit an account of the first user based on the promoting of the one or more social networking objects.
10 . The media of claim 9 , wherein promoting the one or more social networking objects comprises pin the one or more social networking objects to a predetermined location of a personalized activity stream for each of the other users.
11 . The media of claim 10 , wherein the one or more social networking objects are promoted for a predetermined amount of time.
12 . The media of claim 11 , wherein the predetermined amount of time is a predetermined number of log-ins to the social networking system.
13 . The media of claim 9 , wherein the payment is a predetermined amount of credits.
14 . The media of claim 9 , wherein promoting the one or more social networking objects comprises weighing the one or more social networking objects more heavily in a content ranking algorithm.
15 . The media of claim 14 , wherein the content ranking algorithm is based on at least a coefficient between a first node representing the first user and each of a set of second nodes, each second node representing one of the other users.
16 . The media of claim 9 , wherein promoting the one or social networking objects comprises:
convert the content into a sponsored story;
bid on the sponsored story in an advertisement system; and
as a result of the bidding, display the sponsored story in a sponsored story area of a set of particular other users' pages.
17 . A system comprising:
one or more processors;
one or more non-transitory computer-readable media containing instructions, the instructions operable to, when executed by the one or more processors:
receive, from a first user of a social networking system, a request to sponsor content, the request comprising an identifier for one or more social networking objects viewable by other users of the social networking system;
promote the one or more social networking objects to the other users of the social networking system; and
debit an account of the first user based on the promoting of the one or more social networking objects.
18 . The system of claim 17 , wherein promoting the one or more social networking objects comprises pin the one or more social networking objects to a predetermined location of a personalized activity stream for each of the other users.
19 . The system of claim 18 , wherein the one or more social networking objects are promoted for a predetermined amount of time.
20 . The system of claim 19 , wherein the predetermined amount of time is a predetermined number of log-ins to the social networking system.