METHODS AND APPARATUS TO MONITOR MEDIA CONTENT
Methods and apparatus to monitor media content at a content display site are described. An example method includes transmitting a meter to a content provider, the meter implemented by computer readable instructions to be executed with a media content player when media content is presented by the media content player, the meter to at least one of generate a signature for the media content and extract a code from the media content; and transmit at least one of the signature and the code to a media monitoring entity
1 . A method comprising:
transmitting a meter to a content provider, the meter implemented by computer readable instructions to be executed with a media content player when media content is presented by the media content player, the meter to:
at least one of generate a signature for the media content and extracting a code from the media content; and
transmit at least one of the signature and the code to a media monitoring entity.
2 . A method as in claim 1 , further comprising instructing the content provider to transmit the meter to a content display location that is to present the media content from the content provider.
3 . A method as in claim 1 , wherein the media monitoring entity is not the content display site.
4 . A method as in claim 1 , wherein the media content player and the meter operate in a web browser.
5 . A method as in claim 1 , wherein the media content player and the meter operate in an operating environment in a web browser.
6 . A method as in claim 1 , wherein the meter continues to operate after the media content player is terminated.
7 . A method as in claim 6 , wherein the meter is to at least one of generate a second signature for second media content and extract a second code from the second media content.
8 . A method as in claim 7 , wherein the second media content is provided by a second content provider that is different from the content provider.
9 . A method as in claim 1 , wherein the meter is to transmit the at least one of the signature, and the code to the media monitoring entity by sending a hypertext transport (HTTP) request to the media monitoring entity, the HTTP request to include data representative of the at least one of the signature, and the code.
10 . A method as defined in claim 1 , wherein the meter comprises an application programming interface.
11 . A method as in claim 1 , wherein the meter remains at the content display site after a web browser is terminated.
12 . A meter comprising:
a content player interface to receive an instantiation from a media content player;
a media content identifier to at least one of generate a signature for the media content and extract a code from the media content; and
a data transmitter to transmit at least one of the signature and the code to a media monitoring entity.
13 . An apparatus as in 12 , further comprising a content display site identifier to determine identifying information for the content display site, the data transmitter to transmit the identifying information to the media monitoring entity.
14 . An apparatus as in 12 , further comprising:
an event receiver to receive event data from the content player for a presentation of media content; and
an event analyzer to analyze the event data to determine event information about the presentation of the media content.
15 . An apparatus as in 14 , wherein the data transmitter is to transmit event the information about the presentation of the media content to the media monitoring entity.
16 . An apparatus as in claim 15 , wherein the event information about the presentation of the media content includes at least one of a duration of time that the media content is presented and information about an interaction with the media content.
17 . A tangible computer readable medium storing instructions that, when executed, cause a machine to at least:
transmit a meter to a content provider, the meter implemented by computer readable instructions to be executed with a media content player when media content is presented by the media content player, the meter to:
at least one of generate a signature for the media content and extract a code from the media content; and
transmit at least one of the signature and the code to a media monitoring entity.
18 . A tangible computer readable medium as in claim 17 , wherein the instructions, when executed, cause the machine to instruct the content provider to transmit the meter to a content display location that is to present the media content from the content provider.
19 . A tangible computer readable medium as in claim 17 , wherein the media monitoring entity is not the content display site.
20 . A tangible computer readable medium as in claim 17 , wherein the media content player and the meter operate in a web browser.
21 . A tangible computer readable medium as in claim 1 , wherein the media content player and the meter operate in an operating environment in a web browser.
22 . A tangible computer readable medium as in claim 1 , wherein the meter continues to operate after the media content player is terminated.
23 . A tangible computer readable medium as in claim 6 , wherein the meter is to at least one of generate a second signature for second media content and extract a second code from the second media content.
24 . A tangible computer readable medium as in claim 7 , wherein the second media content is provided by a second content provider that is different from the content provider.
25 . A tangible computer readable medium as in claim 1 , wherein the meter is to transmit the at least one of the signature, and the code to the media monitoring entity by sending a hypertext transport (HTTP) request to the media monitoring entity, the HTTP request to include data representative of the at least one of the signature, and the code.
26 . A tangible computer readable medium as defined in claim 1 , wherein the meter comprises an application programming interface.
27 . A tangible computer readable medium as in claim 1 , wherein the meter remains at the content display site after a web browser is terminated.