SYSTEMS AND METHODS FOR CONTEXTUALIZING A TOOLBAR
Contextualization services deliver a contextualized toolbar for display on a page. A client agent may contextualize content a page being loaded or displayed to identify and send contextual data to the contextualization service of the server. The page may be designed, configured or constructed for placement of a toolbar on the page, such as a footer bar on the page. The contextualization service may use the contextual data to select a campaign from a plurality of campaigns to deliver a contextual toolbar for the page. Based on the selected campaign, the contextualization service may send a toolbar or configuration for a toolbar to the agent for display on the page. Instead of having a toolbar predetermined or fixed prior to the display of the page, the present solution dynamically contextualizes a toolbar at the point of loading or displaying the page and the contextualization is based on the content of the page being loaded/displayed.
1 . A method for providing a toolbar on a web page currently being displayed based on content of the web page, the method comprising:
(a) identifying, by an agent executing on a client, text from a web page currently being loaded on the client, the web page to comprise a toolbar;
(b) receiving, by a server from the agent, web page data comprising the text identified from the web page;
(c) selecting, by the server, a campaign from a plurality of campaigns based on the web page data corresponding to a predetermined set of keywords for the campaign; and
(d) transmitting, by the server to the agent, a toolbar corresponding to the campaign, toolbar to be displayed on the web page being loaded on the client
2 . The method of claim 1 , wherein step (a) further comprises identifying, by the agent while the web page is loading, text and metadata from the web page.
3 . The method of claim 1 , wherein step (a) further comprises identifying, by the agent, one of a title of the web page, a header tag or an ALT tag of an image.
4 . The method of claim 1 , wherein step (b) further comprises receiving, by the server, web page data comprising text and metadata from the web page.
5 . The method of claim 1 , wherein step (b) further comprises receiving, by the server, web page data comprising text from content retrieved from one or more uniform resource locators of the web page.
6 . The method of claim 1 , wherein step (c) further comprising selecting, by the server, the campaign corresponding to an advertiser, the campaign comprising one or more of the following: a social media site of the advertiser, an advertisement, and a default search term related to a product or service of the advertiser.
7 . The method of claim 1 , wherein step (d) further comprises transmitting, by the server, the toolbar comprising a uniform resource locator (URL) to a social media site of the advertiser.
8 . The method of claim 1 , wherein step (d) further comprises transmitting, by the server, the toolbar comprising a default search term for a search field of the footer bar.
9 . The method of claim 1 , wherein step (d) further comprises transmitting, by the server, the toolbar comprising an advertisement.
10 . The method of claim 1 , wherein step (d) further comprises transmitting, by the server, the toolbar comprising a web feed or news feed to a social media site of an advertiser of the campaign.
11 . The method of claim 1 , wherein step (d) further comprises transmitting, by the server, the toolbar comprising a search query box of the footer bar with a default search term related to a product or service of an advertiser of the campaign
12 . The method of claim 1 , further comprising displaying, by the agent, the toolbar as a footer bar of the web page.
13 . A system for providing a toolbar on a web page currently being displayed based on content of the web page, the system comprising:
an agent executing on a client identifying text from a web page currently being loaded on the client, the web page comprising a footer bar;
a server receiving, from the agent, web page data comprising the text identified from the web page and selecting a campaign from a plurality of campaigns based on web page data corresponding to a predetermined set of keywords for the campaign; and
wherein the server transmits to the agent a toolbar corresponding to the campaign, the toolbar to be displayed on the web page being loaded on the client.
14 . The system of claim 13 , wherein the agent identifies, while the web page is loading, text and metadata from the web page.
15 . The system of claim 13 , wherein the agent identifies one of a title of the web page, a header tag or an ALT tag of an image.
16 . The system of claim 13 , wherein the server receives web page data comprising text and metadata from the web page.
17 . The system of claim 13 , wherein the server receives web page data comprising text from content retrieved from one or more uniform resource locators of the web page.
18 . The system of claim 13 , wherein the server selects the campaign corresponding to an advertiser, the campaign comprising one or more of the following: a social media site of the advertiser, an advertisement, and a default search term related to a product or service of the advertiser.
19 . The system of claim 13 , wherein the server transmits the toolbar comprising a uniform resource locator (URL) to a social media site of the advertiser.
20 . The system of claim 13 , wherein the server transmits the toolbar comprising a default search term for a search field of the footer bar.
21 . The system of claim 13 , wherein the server transmits the toolbar comprising an advertisement.
22 . The system of claim 13 , wherein the server transmits the toolbar comprising a web feed or news feed to a social media site of an advertiser of the campaign.
23 . The system of claim 13 , wherein the server transmits the toolbar comprising a search query box of the footer bar with a default search term related to a product or service of an advertiser of the campaign
24 . The system of claim 13 , wherein the agent displays the toolbar as a footer bar of the web page.