Inserting advertising content
View Patent ↗Content may be inserted at a duplicating device by inserting advertising content into a duplicated feed, and transmitting the duplicated feed to the terminal. The transmission of the duplicated feed is performed in response to a state of the terminal.
1. A method, comprising: accessing a media feed;
identifying an advertisement insertion indicator in the accessed media feed between a first portion of the accessed media feed and a second portion of the accessed media feed, wherein the advertisement indicator includes a weight;
sending a first portion of the accessed media feed to a terminal device; receiving state information from the terminal device, wherein the state information indicates an amount of the first portion of the accessed media feed that the terminal device has received;
inserting, by at least one processor, an advertisement at the advertisement insertion indicator before the second portion of the accessed media feed based on the state information and the weight; and
sending the second portion of the accessed media feed to the terminal device.
2. The method of claim 1 , wherein inserting the advertisement comprises:
selecting an advertisement from a set of multiple advertisements based on the advertisement insertion indicator.
3. The method of claim 2 , wherein the advertisement insertion indicator indicates a demographic advertising criterion.
4. The method of claim 2 , wherein the advertisement insertion indicator indicates a local advertising criterion.
5. The method of claim 2 , wherein the advertisement insertion indicator indicates an interruption in sending the first portion of the accessed media feed to the terminal.
6. The method of claim 1 , wherein inserting the advertisement comprises selecting an advertisement from a set of multiple advertisements based on its priority value.
7. The method of claim 1 , wherein the state information identifies a number of data packets from the first portion of the accessed media feed that the terminal device has received.
8. The method of claim 1 , wherein the state information identifies a temporal location of the progress of the terminal device in receiving the first portion of the accessed media feed.
9. The method of claim 1 , wherein a viewer preference is established by a user selecting the viewer preference to be associated with the terminal device.
10. The method of claim 9 , wherein the viewer preference indicates a preference for a particular type of product.
11. The method of claim 1 , wherein the advertisement insertion indicator comprises a metatag.
12. The method of claim 1 , wherein the weight indicates an advertisement prioritization for the accessed media feed.
13. A computer-based system comprising one or more processors and one or more storage media storing a plurality of instructions, the plurality of instructions being executable by at least one processor for:
accessing a media feed;
identifying an advertisement insertion indicator in the accessed media feed between a first portion of the accessed media feed and a second portion of the accessed media feed, wherein the advertisement indicator includes a weight;
sending a first portion of the accessed media feed to a terminal device; receiving state information from the terminal device, wherein the state information indicates an amount of the first portion of the accessed media feed that the terminal has received;
inserting an advertisement at the advertisement insertion indicator before the second portion of the accessed media feed based on the state information and the weight; and
sending the second portion of the accessed media feed to the terminal device.
14. The system of claim 13 , wherein the instructions executable by at least one processor for inserting the advertisement comprise instructions executable by at least one processor for:
selecting an advertisement from a set of multiple advertisements based on the advertisement insertion indicator.
15. The system of claim 14 , wherein the advertisement insertion indicator indicates a demographic advertising criterion.
16. The system of claim 14 , wherein the advertisement insertion indicator indicates a local advertising criterion.
17. The system of claim 14 , wherein the advertisement insertion indicator indicates an interruption in sending the first portion of the accessed media feed to the terminal device.
18. The system of claim 13 , further comprising instructions executable by at least one processor for inserting a plurality of advertisements into the second portion of the accessed media feed.
19. The system of claim 13 , further comprising instructions executable by at least one processor for:
storing the plurality of advertisements in a buffer;
accessing the buffer; and
inserting the plurality of advertisements into the second portion of the accessed media feed from the buffer.
20. The system of claim 13 , wherein the instructions executable by at least one processor for inserting the advertisement comprise instructions executable by at least one processor for selecting an advertisement from a set of multiple advertisements based on its priority value.
21. The system of claim 13 , wherein the state information identifies a number of data packets from the first portion of the duplicated media feed that the terminal device has received.
22. The system of claim 13 , wherein the state information identifies a temporal location of the progress of the terminal device in receiving the first portion of the accessed media feed.
23. The system of claim 13 , wherein the advertisement insertion indicator comprises a metatag.
24. The system of claim 13 , wherein the weight indicates an advertisement prioritization for the accessed media feed.