METHOD AND SYSTEM FOR DEMAND MODELING AND DEMAND FORECASTING PROMOTIONAL TACTICS

1 . A computer-implemented method, the method comprising:

receiving historical data of promotional offers associated with a product or service, the promotional offers including at least one tactic effect;

receiving a request to forecast a demand for the product or service, the request including an indication of a promotional offer tactic effect;

generating, by the computer, a demand forecast including a tactic lift for the requested promotional offer tactic effect, the demand forecast based on the at least one tactic effect contributing to the demand for the product or service; and

providing an output of the generated demand forecast.

2 . The method of claim 1 , wherein the promotional offers include a plurality of tactic effects.

3 . The method of claim 2 , wherein each potential combination of the plurality of tactic effects is modeled and forecasted separately.

4 . The method of claim 2 , wherein each of the plurality of tactic effects is modeled independently of other tactic effects, thereby facilitating forecasting of a new combination of tactics.

5 . The method of claim 4 , wherein a tactic effect is inherited from similar tactic effects, thereby facilitating a demand forecasting of a new tactic effect.

6 . The method of claim 1 , wherein the generating of the demand forecast is determined based on demand model including an attribute or strength factor for each tactic effect.

7 . The method of claim 1 , wherein the generating of the demand forecast is based on demand model including a utilization factor for each tactic effect, the utilization factor indicative of a number of potential promotional locations utilizing the tactic effect.

8 . The method of claim 1 , wherein the at least one tactic effect includes a tactic type and a tactic detail.

9 . A system, comprising:

a memory having program instructions stored thereon; and

a processor in communication with the memory, the processor being operative to:

receive historical data of promotional offers associated with a product or service, the promotional offers including at least one tactic effect;

receive a request to forecast a demand for the product or service, the request including an indication of a promotional offer tactic effect;

generate, by the computer, a demand forecast including a tactic lift for the requested promotional offer tactic effect, the demand forecast based on the at least one tactic effect contributing to the demand for the product or service; and

provide an output of the generated demand forecast.

10 . The system of claim 9 , wherein the promotional offers include a plurality of tactic effects.

11 . The system of claim 9 , wherein each potential combination of the plurality of tactic effects is modeled and forecasted separately.

12 . The system of claim 9 , wherein each of the plurality of tactic effects is modeled independently of other tactic effects, thereby facilitating forecasting of a new combination of tactics.

13 . The system of claim 12 , wherein a tactic effect is inherited from similar tactic effects, thereby facilitating a demand forecasting of a new tactic effect.

14 . The system of claim 9 , wherein the generating of the demand forecast is determined based on demand model including an attribute or strength factor for each tactic effect.

15 . The system of claim 9 , wherein the generating of the demand forecast is based on demand model including a utilization factor for each tactic effect, the utilization factor indicative of a number of potential promotional locations utilizing the tactic effect.

16 . The system of claim 9 , wherein the at least one tactic effect includes a tactic type and a tactic detail.

17 . A non-transitory medium having executable program instructions stored thereon, the medium comprising:

program instructions to receive historical data of promotional offers associated with a product or service, the promotional offers including at least one tactic effect;

program instructions to receive a request to forecast a demand for the product or service, the request including an indication of a promotional offer tactic effect;

program instructions to generate a demand forecast including a tactic lift for the requested promotional offer tactic effect, the demand forecast based on the at least one tactic effect contributing to the demand for the product or service; and

program instructions to provide an output of the generated demand forecast.

18 . The medium of claim 17 , wherein the promotional offers include a plurality of tactic effects.

19 . The medium of claim 17 , wherein each potential combination of the plurality of tactic effects is modeled and forecasted separately.

20 . The medium of claim 17 , wherein each of the plurality of tactic effects is modeled independently of other tactic effects, thereby facilitating forecasting of a new combination of tactics.

21 . The medium of claim 20 , wherein a tactic effect is inherited from similar tactic effects, thereby facilitating a demand forecasting of a new tactic effect.

22 . The medium of claim 17 , wherein the generating of the demand forecast is determined based on demand model including an attribute or strength factor for each tactic effect.

23 . The medium of claim 17 , wherein the at least one tactic effect includes a tactic type and a tactic detail.