System and method for management and optimization of off-line advertising campaigns with a consumer call to action
View Patent ↗An improved method for managing advertising campaigns is provided. The method includes defining an advertising campaign, uploading a multi-media file of each member of the campaign; linking each of the multi-media files of the advertisements and associating the media files with a data capture template based on the media type; configuring the scheduling and promotion details for display of the media ad; associating survey questions with respondent incentives; calculating the present cost of the campaign; capturing consumer responses to individual members of the campaign; aggregating and analyzing the cumulative responses; making program adjustments to the type, location, and schedule for the campaign members based on these real-time results; and transmitting the revised campaign management instructions and adjusted media files to remote systems at the media channels thereby optimizing in real-time the overall ad campaign.
1. A method for management and optimization of an off-line ad campaign comprising:
in an off-line computer-implemented ad optimization system;
using a campaign management processing module to generate an off-line ad having a defined call to action embedded within the off-line ad, wherein the defined call to action includes an incentive provided in exchange for performing the call to action and completing a customer survey;
using a customer survey response processing module to collect customer survey response data to the defined call to action;
using an analysis processing, module to compute a measure of ad effectiveness based on the customer response data;
using the campaign management processing module to make adjustments to the off-line campaign based on data from the analysis module.
2. The method of claim 1 wherein the defined call to action comprises a promo code.
3. The method of claim 2 wherein the call to action comprises a short code.
4. The method of claim 2 wherein the call to action comprises a web site.
5. The method of claim 2 wherein the call to action comprises an email address.
6. The method of claim 2 wherein the call to action comprises an RFID readable device.
7. The method of claim 2 wherein the call to action comprises a QR code.
8. The method of claim 2 wherein the call to action comprises a social media message system.
9. The method of claim 2 wherein the call to action comprises a bulletin board message system.
10. The method of claim 2 further including associating a customer response with a time and channel of off-line ad presentation.