Location aware deals

1. A method comprising:

by one or more computing devices, receiving, from a first user, the first user being independent of a vendor, a request to create a location-triggered benefit associated with a second user, the second user being selected by the first user, and a current location of the first user, wherein the current location of the first user is associated with a vendor location of a vendor;

by one or more computing devices, creating a record in a database including information associated with the location-triggered benefit for the second user;

by one or more computing devices, receiving, from the second user, data indicating a current location of the second user;

by one or more computing devices, determining whether the location-triggered benefit is accessible to the second user based at least in part on a determination whether the current location of the second user is at or near the vendor location; and

by one or more computing devices, sending information for redeeming the location-triggered benefit at the vendor location to the second user if the location-triggered benefit is accessible to the second user.

2. The method of claim 1 , wherein the creating a record in a database including information associated with the location-triggered benefit for the second user, comprises:

comparing the current location of the first user to the vendor location; and

creating a record in a database including information associated with the location-triggered benefit for the second user, if the current location of the first user is within a threshold distance of the vendor location.

3. The method of claim 1 , wherein the creating a record in a database including information associated with the location-triggered benefit for the second user, further comprises:

sending to the second user a notification including information associated with the location-triggered benefit.

4. The method of claim 1 , wherein the location-triggered benefit is redeemable at the vendor location.

5. The method of claim 1 , wherein the location-triggered benefit is a credit redeemable from the vendor.

6. The method of claim 1 , wherein the location-triggered benefit is a coupon redeemable from the vendor.

7. The method of claim 1 , wherein the location-triggered benefit is a gift voucher redeemable from the vendor.

8. The method of claim 1 , wherein the location-triggered benefit is a discount on products or services from the vendor.

9. The method of claim 1 , wherein the location-triggered benefit has an effective time duration.

10. The method of claim 1 , further comprising:

charging an account of the first user for creating the location-triggered benefit.

11. The method of claim 10 , wherein the charging an account of the first user for creating the location-triggered benefit occurs when the second user redeems the location-triggered benefit.

12. A system comprising:

a memory;

one or more processors; and

a non-transitory storage medium storing computer-readable instructions operative, when executed, to cause the one or more processors to:

receive, from a first user, the first user being independent of a vendor, a request to create a location-triggered benefit associated with a second user, the second user being selected by the first user, and a current location of the first user, wherein the current location of the first user is associated with a vendor location of a vendor;

create a record in a database including information associated with the location-triggered benefit for the second user;

receive, from the second user, data indicating a current location of the second user;

determine whether the location-triggered benefit is accessible to the second user based at least in part on a determination whether the current location of the second user is at or near the vendor location; and

send information for redeeming the location-triggered benefit at the vendor location to the second user if the location-triggered benefit is accessible to the second user.

13. The system of claim 12 , wherein to create a record in a database including information associated with the location-triggered benefit for the second user, further comprises instructions operable to cause the one or more processors to:

compare the current location of the first user to the vendor location; and

create a record in a database including information associated with the location-triggered benefit for the second user, if the current location of the first user is within a threshold distance of the vendor location.

14. The system of claim 12 , wherein to create a record in a database including information associated with the location-triggered benefit for the second user, further comprises instructions operable to cause the one or more processors to:

send to the second user a notification including information associated with the location-triggered benefit.

15. The system of claim 12 , wherein the location-triggered benefit is redeemable at the vendor location.

16. One or more non-transitory computer-readable tangible storage media embodying software operable when executed by one or more computing devices to:

receive, from a first user, the first user being independent of a vendor, a request to create a location-triggered benefit associated with a second user, the second user being selected by the first user, and a current location of the first user, wherein the current location of the first user is associated with a vendor location of a vendor;

create a record in a database including information associated with the location-triggered benefit for the second user;

receive, from the second user, data indicating a current location of the second user;

determine whether the location-triggered benefit is accessible to the second user based at least in part on a determination whether the current location of the second user is at or near the vendor location; and

send information for redeeming the location-triggered benefit at the vendor location to the second user if the location-triggered benefit is accessible to the second user.

17. The media of claim 16 , wherein to create a record in a database including information associated with the location-triggered benefit for the second user, further comprises software operable when executed by one or more computing devices to:

compare the current location of the first user to the vendor location; and

create a record in a database including information associated with the location-triggered benefit for the second user, if the current location of the first user is within a threshold distance of the vendor location.

18. The media of claim 16 , wherein to create a record in a database including information associated with the location-triggered benefit for the second user, further comprises software operable when executed by one or more computing devices to:

send to the second user a notification including information associated with the location-triggered benefit.

19. The media of claim 16 , wherein the location-triggered benefit is redeemable at the vendor location.

20. The media of claim 16 , wherein the location-triggered benefit has an effective time duration.