DIGITAL CREATIVE INTERACTION SYSTEM
A digital creative interaction system receives a request for creative briefs for the target consumer group from a client and determines parameters of the request for creative briefs. The digital creative interaction system issues the request for creative briefs to a plurality of sources. The digital creative interaction system, in response to issuing a request for creative briefs, receives creative briefs and corresponding bids. The digital creative interaction system deploys each of the creative briefs to the target consumer group and captures user behavior data responsive to the deployed creative briefs.
1 . A digital creative interaction system, comprising:
a request for creative briefs creation unit creating a request for creative briefs responsive to receiving gap determination data for the target consumer group and issuing the request for creative briefs to a plurality of creative agencies;
a response bid approval unit receiving a plurality of creative briefs and corresponding bids responsive to the request for creative briefs and determining whether each of the plurality of creative briefs and corresponding bids conform to parameters in the request for creative briefs; and
a testing control unit deploying each of the received plurality of creative briefs that conform to the parameters in the requires for creative briefs to the target consumer group and capturing the user behavior data responsive to the deployed plurality of creative briefs.
2 . The system of claim 1 , wherein the target consumer group is defined by at least one common user attribute.
3 . The system of claim 1 , wherein the creative brief is an advertisement.
4 . The system of claim 1 , wherein the parameters include creative brief parameters and bid parameters.
5 . The system of claim 4 , wherein the creative brief parameters include maximum size, colors or layout dimensions.
6 . The system of claim 4 , wherein the bid parameters include currency, minimum amount, maximum amount, or an acceptable range.
7 . The system of claim 1 , wherein the received creative briefs and corresponding bids are compared to the parameters of the request for creative briefs to determine if the creative briefs conform to the parameters in therequest for creative briefs.
8 . A method for determining user behavior data for a target consumer group, comprising:
receiving a request for creative briefs for the target consumer group;
determining parameters of the request for creative briefs;
issuing the request for creative briefs to a plurality of creative agencies;
receiving a plurality of creative briefs and corresponding bids responsive to the request for creative briefs;
deploying each of the received plurality of creative briefs to the target consumer group; and
capturing the user behavior data responsive to the deployed plurality of creative briefs.
9 . The method of claim 8 , wherein the target consumer group is defined by at least one common user attribute.
10 . The method of claim 8 , wherein the creative brief is an advertisement.
11 . The method of claim 8 further comprising:
selecting one creative brief of the deployed plurality of creative briefs based on the captured user behavior data.
12 . The method of claim 8 , further comprising:
selecting one creative brief of the deployed plurality of creative briefs based on the captured user behavior data and the corresponding bids.
13 . The method of claim 8 , wherein the parameters include creative brief parameters and bid parameters.
14 . The method of claim 8 , wherein each of the plurality of received creative briefs and corresponding bids are compared to the parameters of the request for creative briefs.
15 . The computer readable medium having stored thereon a computer executable program for determining user behavior data for a target consumer group, the computer executable program when executed causes a computer system to:
receive a request for creative briefs for the target consumer group;
determine parameters of the request for creative briefs;
issue the request for creative briefs to a plurality of creative agencies;
receive a plurality of creative briefs and corresponding bids responsive to the request for creative briefs;
deploy each of the received plurality of creative briefs to the target consumer group; and
capture the user behavior data responsive to the deployed plurality of creative briefs.
16 . The computer readable medium of claim 15 , wherein the creative brief is an advertisement.
17 . The computer readable medium of claim 15 , wherein the parameters include creative brief parameters and bid parameters.
18 . The computer readable medium of claim 17 , wherein the creative brief parameters include maximum size, colors or layout dimensions.
19 . The computer readable medium of claim 17 , wherein the bid parameters include currency, minimum amount, maximum amount, or an acceptable range.
20 . The computer readable medium of claim 15 , wherein the received creative briefs and corresponding bids are compared to the parameters of the request for creative briefs.