Methods, systems, and computer readable media for provisioning location specific content information to a mobile device

1. A system for utilizing local flavor content data in a mobile device, the system comprising:

a touch point located at a specific merchant store location configured to provide, upon being interfaced via near field communications (NFC) by a mobile device, a location identifier to the mobile device, wherein the location identifier is associated with the specific merchant store location, wherein the touch point includes a smart poster, an NFC contactless tag, a point of sale device, or a wireless reader device; and

a backend server configured for receiving the location identifier associated with the specific merchant store location and a mobile device user identifier associated with the mobile device, for utilizing the location identifier to obtain local flavor content data, for providing the local flavor content data to the mobile device using the mobile device user identifier, wherein the local flavor content data provides customized information unique to the specific merchant store location, and for applying the local flavor content data to a generic application in the mobile device to generate a local flavor application that is customized for use at the specific merchant store location, wherein the generic application includes a generic electronic payment card application that converts, upon applying the local flavor content data to the generic application, into a merchant specific payment card application that is customized for use at the specific merchant store location such that the merchant specific payment card application is useable for a purchase transaction at the specific merchant store location only and provides a benefit to a user of the mobile device that is unique only to the specific merchant store location upon use during the purchase transaction, and wherein the generic application is stored in memory of the mobile device and is executed by a processor via a wallet application in the mobile device, wherein the specific merchant store location is a unique geographical site that the user of the mobile device is visiting.

2. The system of claim 1 wherein the backend server provides the local flavor content data to the mobile device via an over the air (OTA) provisioning server.

3. The system of claim 1 wherein the mobile device includes a near-field communications (NFC) enabled mobile device and is configured to receive the location identifier via NFC.

4. The system of claim 1 wherein the mobile device user identifier includes at least one of: an Internet protocol (IP) address and a telephone number associated with the mobile device.

5. The system of claim 1 wherein the local flavor application is used to provide at least one of: inventory information, location information, and promotional information associated with the specific merchant store location.

6. A method for provisioning location specific content information to a mobile device, the method comprising:

receiving, from a mobile device, a location identifier associated with a specific merchant store location and a mobile device user identifier associated with the mobile device at a backend server, wherein the location identifier is obtained by the mobile device from a touch point located at the specific merchant store location in response to the mobile device interfacing with the touch point via NFC, wherein the touch point includes a smart poster, an NFC contactless tag, a point of sale device, or a wireless reader device;

utilizing the location identifier to obtain local flavor content data, wherein the local flavor content data provides customized information unique to the specific merchant store location;

providing the local flavor content data to the mobile device using the mobile device user identifier; and

applying the local flavor content data to a generic application in the mobile device to generate a local flavor application that is customized for use at the specific merchant store location, wherein the generic application includes a generic electronic payment card application that converts, upon applying the local flavor content data to the generic application, into a merchant specific payment card application that is customized for use at the specific merchant store location such that the merchant specific payment card application is useable for a purchase transaction at the specific merchant store location only and provides a benefit to a user of the mobile device that is unique only to the specific merchant store location upon use during the purchase transaction, and wherein the generic application is stored in memory of the mobile device and is executed by a processor via a wallet application in the mobile device, wherein the specific merchant store location is a unique geographical site that the user of the mobile device is visiting.

7. The method of claim 6 wherein receiving the location identifier and the mobile device user identifier includes receiving, from the mobile device, the mobile device user identifier and the location identifier in response to the touch point being interfaced with the mobile device.

8. The method of claim 6 wherein the local flavor content data is provided to the mobile device via an over the air (OTA) provisioning server.

9. The method of claim 6 wherein the mobile device includes a near-field communications (NFC) enabled mobile device and is configured to receive the location identifier via NFC.

10. The method of claim 6 wherein the mobile device user identifier includes at least one of: an Internet protocol (IP) address and a telephone number associated with the mobile device.

11. The method of claim 6 wherein the local flavor application is used to provide at least one of: inventory information, location information, and promotional information associated with the specific merchant store location.

12. A non-transitory computer readable medium having stored thereon comprising computer executable instructions that when executed by a processor of a computer performs steps comprising:

receiving, from a mobile device, a location identifier associated with a specific merchant store location and a mobile device user identifier associated with the mobile device at a backend server, wherein the location identifier is obtained by the mobile device from a touch point located at the specific merchant store location in response to the mobile device interfacing with the touch point via NFC, wherein the touch point includes a smart poster, an NFC contactless tag, a point of sale device, or a wireless reader device;

utilizing the location identifier to obtain local flavor content data, wherein the local flavor content data provides customized information unique to the specific merchant store location;

providing the local flavor content data to the mobile device using the mobile device user identifier; and

applying the local flavor content data to a generic application in the mobile device to generate a local flavor application that is customized for use at the specific merchant store location, wherein the generic application includes a generic electronic payment card application that converts, upon applying the local flavor content data to the generic application, into a merchant specific payment card application that is customized for use at the specific merchant store location such that the merchant specific payment card application is useable for a purchase transaction at the specific merchant store location only and provides a benefit to a user of the mobile device that is unique only to the specific merchant store location upon use during the purchase transaction, and wherein the generic application is stored in memory of the mobile device and is executed by a processor via a wallet application in the mobile device, wherein the specific merchant store location is a unique geographical site that the user of the mobile device is visiting.