IP Library Granted Patent US 9,031,869
Granted Patent B2
US 9,031,869 · App. 13/273,220 · Granted May 12, 2015

Method and system for generating a teaser video associated with a personalized gift

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Quick Facts
Patent No.
US 9,031,869
App. No.
13/273,220
Granted
May 12, 2015
Kind
B2
Abstract

An online personalized gifting system for providing gift card related packaging formats to enhance the customer experience relating to online gift card sales.

Claims (49)

1. A method of generating a personalized gift card holder and a teaser video for gifting to a recipient, the method comprising:

providing a first user interface generated by a computing device, the user interface identifying one or more gift card types;

receiving by the computing device, via the first user interface a first selection of one or more of the one or more gift card types;

providing a second user interface generated by the computing device, the second user interface identifying one or more gift card holder designs;

receiving by the computing device via the second user interface, a second selection identifying one or more of the one or more gift card holder designs, each gift card holder design comprising one or more customizable elements for entry of user-supplied content;

receiving by the computing device, via a third user interface generated by the computing device, at least one of an image file and text information provided by the user to the computing system, where the image file is stored in a data storage;

associating the user-provided image file or text information with the selected gift card holder design, wherein the user provided image or text information comprises at least one of the customizable elements of the gift card holder design;

generating and transmitting an order by the computing device to a production facility, where the order comprises the gift card type, the gift card holder design, the user-supplied image file or text information, and where the production facility assembles the gift card holder and delivers the gift card holder and a gift card associated with the gift card type to the recipient;

receiving additional user-supplied information that is associated with the gift card holder, the additional user-supplied information comprising at least one of a photograph and user text;

compositing, by the computing device, a teaser video to include the received additional user-supplied information by rendering the additional user-supplied information in one or more pre-defined fields of the teaser video, the additional user-supplied information indicating, to the recipient, that the gift card holder and the gift card are to be received at a future time; and

transmitting the composited teaser video to the recipient prior to the transmitting of the gift card holder and the gift card to the recipient.

2. The method of claim 1 wherein the image file comprises a photograph.

3. The method of claim 1 wherein the image file comprises a logo.

4. The method of claim 1 further comprising:

associating, via the third user interface, a sound file provided by the user to the computing system; and

storing, by the production facility, the user-provided sound file on a computer readable memory, and attaching the computer readable memory to the gift card holder.

5. The method of claim 4 wherein the second sound file comprises at least one of a voice message and a music recording.

6. The method of claim 1 , further comprising storing, by the production facility, the user-provided image file on a computer readable memory, and attaching the computer readable memory to the gift card holder.

7. The method of claim 1 , further comprising configuring the customizable elements on a designated region of the gift card holder.

8. The method of claim 1 , wherein the customizable elements are configured on a designated region of the gift card holder.

9. A personalized gift card holder and a teaser video generating system comprising:

a computing system configured to:

receive, via a user interface of the computing system, user selection of one or more of the gift card types;

receive, via the user interface, user selection of one or more of said gift card holder designs, each gift card holder design comprising one or more customizable elements for entry of user-supplied content;

upload, via the user interface, an image file provided by the user to the computing system;

include the user-provided image file as one of the customizable elements of the gift card holder design; and

transmit the gift card type, the gift card holder design, and the user-supplied image file, to a production facility that makes the gift card holder and delivers the gift card holder and a gift card associated with the gift card type to the recipient;

receive additional user-supplied information associated with the gift card holder, the additional user-supplied information comprising at least one of a photograph and user text;

composite a teaser video to include the received additional user-supplied information by rendering the additional user-supplied information in one or more pre-defined fields of the teaser video, the additional user-supplied information indicating, to the recipient, that the gift card holder and the gift card are to be received at a future time; and

transmit the composited teaser video to the recipient prior to the transmitting of the gift card holder and the gift card to the recipient.

10. The personalized gift card holder generating system of claim 9 , wherein the computing system is further configured to:

upload, via the user interface, text information provided by the user to the computing system; and

include the user-provided text information as one of the customizable elements of the gift card holder design.

11. The system of claim 9 , wherein the computing system is further configured to upload the user-provided image file from a remote computing system.

12. The system of claim 9 , wherein the computing system is further configured to:

receive, via the user interface, customization information associated with at least one instance of pre-recorded content, the gift card holder design comprising the at least one instance of pre-recorded content; and

customize the pre-recorded content according to the received customization information.

13. The system of claim 9 , wherein the computing system is further configured to transmit the teaser video to the recipient via an e-mail link to the teaser video.

14. The system of claim 9 , wherein the computing system is further configured to transmit the teaser video to the recipient in response to a request generated by a QR code, the QR code being printed on the gift card holder.

15. A personalized gift card holder generating system comprising:

a computing system configured to:

receive, via a user interface of the computing system, user selection of one or more of the gift card types;

receive, via the user interface, user selection of one or more of said gift card holder designs, each gift card holder design comprising one or more customizable elements for entry of user-supplied content;

upload, via the user interface, an image file provided by the user to the computing system;

include the user-provided image file as one of the customizable elements of the gift card holder design;

transmit the gift card type, the gift card holder design, the user-supplied image file, and the user-supplied text information to a production facility that makes the gift card holder and delivers the gift card holder and a gift card associated with the gift card type to the recipient;

receiving additional user-supplied information that is associated with the gift card holder, the additional user-supplied information comprising at least one of a photograph and user text;

compositing a teaser video to include the received additional user-supplied information by rendering the additional user-supplied information in one or more pre-defined fields of the teaser video, the additional user-supplied information indicating, to the recipient, that the gift card holder and the gift card are to be received at a future time; and

transmitting the composited teaser video to the recipient in response to a request generated by a QR code.

Assignments (6)
PATENT SECURITY AGREEMENT Recorded Oct 4, 2022
From: E2INTERACTIVE, INC.
To: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT
Reel/Frame 061604/0493 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 23, 2020
From: GIFT CARD IMPRESSIONS, LLC
To: E2INTERACTIVE, INC. D/B/A E2INTERACTIVE, INC.
Reel/Frame 051685/0525 →
RELEASE OF PATENT SECURITY INTEREST Recorded Mar 4, 2019
From: JPMORGAN CHASE BANK, N.A., AS ADMINISTRATIVE AGENT
To: GIFT CARD IMPRESSIONS, LLC
Reel/Frame 050097/0118 →
PATENT SECURITY AGREEMENT Recorded Feb 28, 2019
From: GIFT CARD IMPRESSIONS, LLC
To: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT
Reel/Frame 048465/0430 →
SECURITY INTEREST Recorded Jan 22, 2019
From: GIFT CARD IMPRESSIONS, LLC
To: JPMORGAN CHASE BANK, N.A.
Reel/Frame 048105/0602 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 26, 2012
From: GLASS, BRETT R.; GLASS, NICOLE E.
To: GIFT CARD IMPRESSIONS, LLC
Reel/Frame 027928/0874 →