SYSTEM AND METHOD FOR DETERMINING CASE INDEX

1 . A computer-implemented method of determining a composite automated site engagement (CASE) index for a website, comprising:

tracking user activities at the website;

if a weighted value associated with a user activity has changed based on the tracking,

calculating a market value for the user activity,

calculating a divisor value for a new CASE index,

calculating the new CASE index based upon the market value and the divisor, and

updating a database to reflect the new CASE index.

2 . A computer-implemented method in accordance with claim 1 , wherein said CASE index is a market capitalized base weighted index.

3 . A computer-implemented method in accordance with claim 1 , wherein user activities include one or more of clicking through an advertisement, adding a new friend of a social network, expanding a social network, posting real user activities, uploading multimedia, sharing multimedia, clicking, accessing, or sharing content already uploaded to the website, clicking a shared web-link, URL, or other dynamic content previously posted, new user registration, increasing/decreasing number of friends, web sales, photo deletion, and content removal.

4 . A computer-implemented method in accordance with claim 1 , wherein the weight of said weighted value is configured to change over time or in response with regard to user activity.

5 . A computer-implemented method in accordance with claim 4 , wherein said weight is computed on the fly.

6 . A computer-implemented method in accordance with claim 1 , wherein the market value is dependent on the type of activity and the weight of the engagement.

7 . A computer-implemented method in accordance with claim 1 , wherein the divisor is dependent upon a previous divisor and a previous CASE index value.

8 . A computer-implemented method in accordance with claim 7 , wherein said divisor is determined by

d

new

=

d

old

+

(

∑

i

=

1

n

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N

i

·

W

i

)

new

-

(

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i

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old

Index

old

,

wherein d new is the new divisor, d old is the previous divisor, N i is a number of shares (e.g., market value), W i is the weight, and Index old is the previous CASE index value.

9 . A computer-implemented method in accordance with claim 1 , wherein said new CASE index is calculated according to

Index

new

=

(

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1

n



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i

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i

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new

d

new

.

10 . A computer-implemented method in accordance with claim 1 , further comprising determining a type of user activity according to user interaction with a website, wherein said type of user activity is determined through processing of available engagement types, weights and values associated with a particular form of interaction.

11 . A computer-implemented method in accordance with claim 10 , further comprising determining an engagement portfolio value (EPV) for a user based upon the type of engagement detected, wherein said EPV is a value representing a sum of all of the user's engagements taking into consideration associated weights.

12 . A computer-implemented method in accordance with claim 11 , wherein said EPV is calculated according to EPV=Σ i=1 n E i *W i .

13 . A computer-implemented method in accordance with claim 11 , further comprising updating said CASE index based upon a user's EPV.

14 . A computer-implemented method in accordance with claim 13 , further comprising associating a particular user's EPV with a website, such that further interaction of said particular user with the website will increase the particular user's EPV.

15 . A system for determining a composite automated site engagement (CASE) index for a website, comprising:

a publication portion configured to publish the CASE index;

an administration portion in communication with the publication portion; and

a subscription portion in communication with the administration portion;

wherein the administrative portion is configured to perform a method, the method comprising:

tracking user activities at the website;

if a weighted value associated with a user activity has changed based on the tracking,

calculating a market value for the user activity,

calculating a divisor value for a new CASE index,

calculating the new CASE index based upon the market value and the divisor,

updating a database to reflect the new CASE index, and

transmitting the new CASE index to the subscription portion.

16 . A system in accordance with claim 15 , wherein said publication portion includes a publishing application programming interface (API) in communication with engagement endpoints related to the CASE index of a particular website.

17 . A system in accordance with claim 16 , further comprising a complex event processing engine in communication with said API and an engagements database.

18 . A system in accordance with claim 15 , wherein said administration portion includes an administration API configured to allow administrative control of calculations related to a CASE index for a website.

19 . A system in accordance with claim 15 , wherein said subscription portion includes a subscription API configured to facilitate relay of information from subscribers to a CASE index cache cluster.