IP Library Granted Patent US 8,462,986
Granted Patent B2
US 8,462,986 · App. 13/276,540 · Granted Jun 11, 2013

Encoding and decoding data in an image for social networking communication

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Quick Facts
Patent No.
US 8,462,986
App. No.
13/276,540
Granted
Jun 11, 2013
Kind
B2
Abstract

A printed medium comprises an encoded image, the encoded image including a value encoded therein, wherein the value is referenced to at least a marketing database and an associated social networking environment and wherein the value further enables communication through the social networking environment.

Claims (43)

1. A printed medium having an encoded image printed thereon, the encoded image including a value encoded therein and comprising:

a primary image, wherein the primary image is associated with at least a portion of the value;

a secondary marketing image associated with a url,

wherein the value is referenced to at least a marketing database and an associated social networking environment; and

wherein the value further enables communication through the social networking environment; and

wherein the encoded image is adapted to be captured by an image capture device.

2. The printed medium of claim 1 , wherein the social networking environment is a peer-to-peer social networking environment.

3. The printed medium of claim 2 , wherein the peer-to-peer social networking environment is selected from facebook, myspace, linkedin, instagram, and youtube.

4. The printed medium encoded image of claim 1 , wherein the primary image includes an image related to a product.

5. The printed medium of claim 1 , wherein the image capture device converts the encoded image to a digital image.

6. The printed medium of claim 5 , wherein the digital image is sent to a designated world wide web site for digital analysis.

7. The printed medium of claim 1 , wherein the social networking environment is referenced to an individual's personal information.

8. The printed medium of claim 1 , wherein the value further enables person-to-person communication through the social networking environment.

9. The printed medium of claim 1 , wherein the primary image comprises an image related to a social networking platform.

10. A method of encoding an image with a value, comprising:

providing a primary image to a user, the primary image being a human readable logo and the primary image associated with a portion of the value;

a secondary marketing image associated with a url,

referencing the value to at least a marketing database and an associated social networking environment;

enabling person-to-person communication through the social networking environment.

11. The method of encoding an image with a value of claim 10 further comprising digitizing the primary image.

12. The method of encoding an image with a value of claim 11 further comprising sending the digitized image to a designated world wide web site.

13. The method of encoding an image with a value of claim 12 further comprising analyzing the digitized image through the designated world wide web site.

14. The method of encoding an image with a value of claim 11 further comprising sending a confirming electronic message to an individual initiating the digitizing of the primary image.

15. The method of encoding an image with a value of claim 11 further comprising directing the user to a url associated with the social networking environment.

16. The method of encoding an image with a value of claim 15 wherein the user is directed to the url via a message selected from an email, an SMS text message, a picture mail, and a voice enabled message.

17. A system for social networking and communication comprising:

an image capture device;

a printed medium having an encoded image printed thereon, the encoded image including a value encoded therein, the encoded image comprising:

a primary image, wherein the primary image is associated with at least a portion of the value;

a secondary marketing image, wherein the value is associated with a url that directs the user to a web page associated with the secondary marketing image

wherein the value is referenced to at least a marketing database and an associated social networking environment; and

wherein the value further enables communication through the social networking environment.

18. The system for social networking and communication of claim 17 , wherein the image capture device is a digital camera.

19. The system for social networking and communication of claim 17 , wherein the image capture device is a scanner.

20. A printed medium comprising:

an encoded image printed thereon, the encoded image including a value encoded therein;

a secondary marketing image wherein the value is associated with a web page associated with the secondary marketing image

wherein the value is referenced to at least a marketing database and an associated social networking environment; and

wherein the value further enables communication through the social networking environment; and

wherein the encoded image is adapted to be captured by an image capture device.

21. The printed medium of claim 20 , wherein the social networking environment is a peer-to-peer social networking environment.

22. The printed medium of claim 21 , wherein the peer-to-peer social networking environment is selected from facebook, myspace, linkedin, instagram, and youtube.

23. The printed medium encoded image of claim 20 , wherein the primary image includes an image related to a product.

Assignments (17)
SECURITY INTEREST Recorded May 3, 2024
From: THRYV, INC.
To: CITIZENS BANK, N.A.
Reel/Frame 067310/0627 →
RELEASE OF SECURITY INTEREST Recorded May 3, 2024
From: WELLS FARGO BANK, NATIONAL ASSOCIATION
To: VIVIAL MOBILE, LLC
Reel/Frame 067313/0460 →
RELEASE OF SECURITY INTEREST Recorded May 2, 2024
From: WELLS FARGO BANK, NATIONAL ASSOCIATION
To: VIVIAL MOBILE LLC
Reel/Frame 067290/0983 →
SECURITY INTEREST Recorded May 1, 2024
From: THRYV, INC.
To: CITIZENS BANK, N.A.
Reel/Frame 067287/0759 →
CORRECTIVE ASSIGNMENT TO CORRECT THE THE INCORRECTLY RECORDED APPLICATION NUMBER AND ASSIGNEE ZIP CODE IN THE ASSIGNEE ADDRESS. PREVIOUSLY RECORDED AT REEL: 060499 FRAME: 0131. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Aug 2, 2022
From: VIVIAL MOBILE LLC
To: THRYV INC.
Reel/Frame 061047/0021 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 13, 2022
From: VIVIAL MOBILE LLC
To: THRYV INC.
Reel/Frame 060499/0131 →
SECURITY AGREEMENT Recorded Mar 14, 2022
From: VIVIAL MOBILE, LLC
To: WELLS FARGO BANK, NATIONAL ASSOCIATION, AS ADMINISTRATIVE AGENT
Reel/Frame 059363/0320 →
SECURITY INTEREST Recorded Mar 10, 2022
From: VIVIAL MOBILE LLC
To: WELLS FARGO BANK, NATIONAL ASSOCIATION, AS ADMINISTRATIVE AGENT
Reel/Frame 059223/0378 →
RELEASE OF SECURITY INTEREST IN PATENT COLLATERAL Recorded Jul 22, 2021
From: CORTLAND CAPITAL MARKET SERVICES LLC
To: VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC; VIVIAL INC.
Reel/Frame 056946/0459 →
TERMINATION AND RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT Recorded Jun 17, 2021
From: PNC BANK, NATIONAL ASSOCIATION
To: VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC; VIVIAL INC.
Reel/Frame 056618/0051 →
SECURITY INTEREST Recorded Dec 27, 2018
From: VIVIAL INC.; VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC
To: CORTLAND CAPITAL MARKET SERVICES LLC, AS COLLATERAL AGENT
Reel/Frame 047863/0520 →
RELEASE OF SECURITY INTEREST Recorded Dec 27, 2018
From: TPG SPECIALTY LENDING, INC., AS COLLATERAL AGENT
To: VIVIAL, INC.; VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC
Reel/Frame 047860/0351 →
SECURITY INTEREST Recorded Oct 4, 2017
From: VIVIAL INC.; VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC
To: PNC BANK, NATIONAL ASSOCIATION
Reel/Frame 044116/0896 →
GRANT OF A SECURITY INTEREST -- PATENTS Recorded Oct 2, 2017
From: VIVIAL INC.; VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC
To: TPG SPECIALTY LENDING, INC., AS COLLATERAL AGENT
Reel/Frame 044131/0830 →
CHANGE OF NAME Recorded Feb 20, 2017
From: CROSSBOARD MOBILE LLC
To: VIVIAL MOBILE LLC
Reel/Frame 041758/0131 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 11, 2015
From: SPYDER LYNK, LLC
To: CROSSBOARD MOBILE LLC
Reel/Frame 037015/0562 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 1, 2014
From: CROOKHAM, DAVID M.; SKOGG, NICOLE S.
To: SPYDER LYNK LLC
Reel/Frame 033861/0401 →