ENGAGEMENT SCORING
Systems and methods determine an engagement score reflecting a level of engagement for a customer with a company. The engagement score is determined using data from past interactions the customer has had with the company and using other factors such as sentiment expressed in interactions and the recency of interactions.
1 . A method for execution by one or more processors, the method comprising:
receiving, from a plurality of channels, data representing one or more interactions associated with a customer;
determining a conversion rate factor from the data;
determining secondary characteristics from the data; and
determining using the one or more processors for computing an engagement score for the customer according to the historical data representing one or more interactions, the conversion rate factor, and the secondary characteristics.
2 . The method of claim 1 , wherein determining secondary characteristics from the data includes determining a recency factor.
3 . The method of claim 1 , wherein determining secondary characteristics from the data includes determining a sentiment factor.
4 . The method of claim 1 , wherein determining secondary characteristics includes determining a social factor.
5 . The method of claim 1 , wherein the data representing one or more interactions with a customer includes one or more of data indicating an email to the customer was opened, data indicating a chat interaction, data indicating a phone interaction, data indicating a social network interaction, or data indicating a postal mail interaction.
6 . The method of claim 1 , wherein determining the engagement score includes applying a weighting to at least one of the data representing the one or more interactions, the conversion rate or one or more of the secondary characteristics.
7 . The method of claim 1 , and further comprising displaying the engagement score and one or more of the interactions in an engagement scorecard.
8 . The method of claim 1 , and further comprising determining a future interaction for the customer according to the engagement score.
9 . The method of claim 1 , and further comprising determining a segment for the customer according to the engagement score.
10 . A system comprising:
one or more processors;
a customer management system configured to receive, from a plurality of channels, data representing one or more interactions with a customer; and
a scoring module executable by the one or more processors and configured to:
determine a conversion rate factor from the data;
determine secondary characteristics from the data; and
determine an engagement score for the customer according to the data representing one or more interactions, the conversion rate factor, and the secondary characteristics.
11 . The system of claim 10 , wherein the secondary characteristics include a recency factor.
12 . The system of claim 10 , wherein the secondary characteristics include a sentiment factor.
13 . The system of claim 10 , wherein the scoring module is configured to determine the engagement score in accordance with a social factor.
14 . The system of claim 10 , wherein the data representing one or more interactions with a customer includes one or more of data indicating an email to the customer was opened, data indicating a chat interaction, data indicating a phone interaction, data indicating a social network interaction, or data indicating a postal mail interaction.
15 . The system of claim 10 , wherein the scoring module is configured to apply a weighting to at least one of the data representing the one or more interactions, the conversion rate or one or more of the secondary characteristics.
16 . The system of claim 10 , and further comprising a user interface module to display the engagement score and one or more of the interactions in an engagement scorecard.
17 . The system of claim 10 , wherein the customer management system is further configured to determine a future interaction for the customer according to the engagement score.
18 . The system of claim 10 , wherein the customer management system is further configured to determine a segment for the customer according to the engagement score.
19 . A machine-readable storage medium having stored thereon instructions for causing one or more processors to perform operations including:
receiving, from a plurality of channels, data representing one or more interactions associated with a customer;
determining a conversion rate factor from the data;
determining secondary characteristics from the data; and
determining using the one or more processors an engagement score for the customer according to the data representing one or more interactions, the conversion rate factor, and the secondary characteristics.
20 . The machine-readable storage medium of claim 19 , wherein determining secondary characteristics from the data includes determining a recency factor.
21 . The machine-readable storage medium of claim 19 , wherein determining secondary characteristics from the data includes determining a sentiment factor.
22 . The machine-readable storage medium of claim 19 , wherein determining secondary characteristics from the data includes determining a social factor.
23 . The machine-readable storage medium of claim 19 , wherein the data representing one or more interactions with a customer includes one or more of data indicating an email to the customer was opened, data indicating a chat interaction, data indicating a phone interaction, data indicating a social network interaction, or data indicating a postal mail interaction.
24 . The machine-readable storage medium of claim 19 , wherein determining the engagement score includes applying a weighting to at least one of the data representing the one or more interactions, the conversion rate or one or more of the secondary characteristics.
25 . The machine-readable storage medium of claim 19 , wherein the operations further comprise displaying the engagement score and one or more of the interactions in an engagement scorecard.
26 . The machine-readable storage medium of claim 19 , wherein the operations further comprise determining a future interaction for the customer according to the engagement score.
27 . The machine-readable storage medium of claim 19 , wherein the operations further comprise determining a segment for the customer according to an historical engagement score.