SYSTEM AND METHOD FOR PROCESSING FINANCIAL TRANSACTIONS

1 . A method comprising:

receiving data from a giver at a first time, the data being used to identify a merchant at which a gift from the giver to a recipient is redeemable;

presenting a group of merchants associated with the data to the giver, each merchant of the group of merchants offering a promotion in connection with the gift;

receiving from the giver a selection of a chosen merchant from the group of merchants, the chosen merchant having an associated promotion;

generating a policy comprising the gift, the chosen merchant, and the associated promotion; and

upon receiving an indication of a triggering event caused by the recipient, applying the gift and the associated promotion according to the policy, wherein the gift has an associated amount of money that is drawn from a giver payment account that is independent of the recipient payment account, and wherein the giver payment account and the recipient payment account both existed prior to the first time.

2 . The method of claim 1 , wherein presenting the group of merchants further comprises sorting the group of merchants by at least one of location, price, promotion, and similarity to the data.

3 . The method of claim 1 , wherein the group of merchants comprises at least one competitor to the merchant.

4 . The method of claim 1 , wherein placement of one merchant in the group of merchants is determined based at least in part on payment from the one merchant.

5 . The method of claim 1 , wherein the chosen merchant comprises a category of merchants.

6 . The method of claim 5 , wherein the category of merchants share a common characteristic.

7 . The method of claim 6 , wherein the common characteristic comprises at least one of a price range, a product category, a specific product, a location, a franchise, and a manual selection by the giver.

8 . The method of claim 1 , wherein the triggering event is that the recipient made a purchase at the chosen merchant using a recipient payment account.

9 . A method comprising:

receiving an identification of a giver of a gift card and a recipient of the gift at a first time, wherein the giver is associated with a giver payment account existing prior to the first time, and the recipient is associated with a recipient payment account existing prior to the first time, and wherein the giver payment account and the recipient payment account are independent of each other;

associating a policy having a triggering event with the gift;

determining, via a processor, whether the triggering event occurs, according to the policy, the triggering event being associated with the recipient at a second time, which is later than the first time; and

if the triggering event occurs, applying at least part of the gift by transmitting money to the recipient payment account.

10 . The method of claim 9 , wherein the triggering event comprises a confirmation that a recipient device is at a location of a merchant according to the policy.

11 . The method of claim 9 , wherein the triggering event comprises a confirmation that a recipient device has been to a plurality of locations according to the policy.

12 . The method of claim 9 , wherein the triggering event comprises a confirmation that a recipient device has been at one of a plurality of locations.

13 . The method of claim 9 , further comprising:

if the triggering event occurs, presenting an interaction with the recipient through a device.

14 . The method of claim 13 , wherein if the recipient interacts with the interaction, then adding a promotion to the gift.

15 . The method of claim 13 , wherein the device is one a recipient device and a merchant device.

16 . The method of claim 14 , wherein the policy is modified according to whether the recipient interacts with the interaction.

17 . The method of claim 16 , wherein fulfilling the policy comprises transmitting money to the recipient payment account and applying the promotion.

18 . A system comprising:

a processor;

a non-transitory computer readable storage medium storing instructions for controlling the processor to perform steps comprising:

receiving data from a giver at a first time, the data being used to identify a merchant at which a gift from the giver to a recipient is redeemable;

presenting a group of merchants associated with the data to the giver, each merchant of the group of merchants offering a promotion in connection with the gift;

receiving from the giver a selection of a chosen merchant from the group of merchants, the chosen merchant having an associated promotion;

generating a policy comprising the gift, the chosen merchant, and the associated promotion; and

upon receiving an indication of a triggering event caused by the recipient, applying the gift and the associated promotion according to the policy, wherein the gift has an associated amount of money that is drawn from a giver payment account that is independent of the recipient payment account, and wherein the giver payment account and the recipient payment account both existed prior to the first time.

19 . A non-transitory computer readable storage medium storing instructions for controlling a processor to perform steps, the instructions comprising:

receiving data from a giver at a first time, the data being used to identify a merchant at which a gift from the giver to a recipient is redeemable;

presenting, via a processor, a group of merchants associated with the data to the giver, each merchant of the group of merchants offering a promotion in connection with the gift;

receiving from the giver a selection of a chosen merchant from the group of merchants, the chosen merchant having an associated promotion;

generating a policy comprising the gift, the chosen merchant, and the associated promotion; and

upon receiving an indication of a triggering event caused by the recipient, applying the gift and the associated promotion according to the policy, wherein the gift has an associated amount of money that is drawn from a giver payment account that is independent of the recipient payment account, and wherein the giver payment account and the recipient payment account both existed prior to the first time.

20 . A method comprising:

receiving data from a giver regarding a giver payment account and a giver rewards program account;

receiving from the giver an identification, at a first time, of an electronic gift card having a gift card amount, a gift card merchant and a gift card recipient having a recipient payment account that is independent of the giver payment account, wherein the giver payment account and the recipient payment account existed prior to the first time;

establishing a policy associated with monitoring a triggering event associated with the gift card recipient redeeming at least a portion of the gift card amount at the gift card merchant; and

providing a benefit to the giver via the giver rewards program based on a purchase of the electronic gift card by the giver.

21 . The method of claim 20 , wherein the identification identifies a plurality of electronic gift cards each having a respective gift card amount, a respective gift card merchant and a respective gift card recipient, and wherein each gift card recipient has a resepective recipient payment account that is independent of the giver payment account and that existed prior to the first time, the method further comprising:

establishing a plurality of policies, wherein each policy is associated with monitoring a respective triggering event associated with the respective gift card recipient redeeming at least a portion of the respective gift card amount at the respective gift card merchant; and

providing a benefit to the giver via the giver rewards program based on the respective triggering event.

22 . A system comprising:

a processor;

a memory storing instructions for controlling the processor to perform steps comprising:

receiving data from a user regarding a user payment account and a user rewards program account;

receiving from the user an identification, at a first time, of an electronic gift card having a gift card amount, and a gift card merchant, wherein the user payment account existed prior to the first time;

establishing a policy associated with monitoring a triggering event associated with the user redeeming at least a portion of the gift card amount at the gift card merchant; and

providing a benefit to the user via the user rewards program based on a purchase of the electronic gift card by the user.

23 . The system of claim 22 , the instructions further comprising:

receiving from the user a second indication of a second gift card amount, a second gift card merchant, and a recipient associated with a recipient payment account;

establishing a second policy associated with monitoring a second triggering event associated with the recipient redeeming at least a portion of the second gift card amount at the second gift card merchant; and

providing a second benefit to the user via the user rewards program based on the second gift card amount.