Granted Patent B2

US 8,737,678 · App. 13/308,401 · Granted May 27, 2014

Abstract

Claims (56)

1. A computer-implemented method for facilitating the rendering of third-party in-image applications in connection with images published on webpages, the method comprising:

(a) providing a webpage publisher with software code for insertion into a webpage, wherein the software code, when executed, functions to identify an image that has been published on the webpage and submit the image to a service provider's computer system;

the service provider's computer system performing the steps of

(b) assigning an image key to the image;

(c) processing the image through an image tagging engine, wherein the image tagging engine tags the image with one or more contextual tags based on the content within the image;

(d) maintaining an image data repository, wherein the one or more contextual tags are indexed by the image key;

(e) providing the webpage publisher with the image key for linking to the published image;

(f) providing the webpage publisher with an in-image application interface;

(g) enabling one or more third-party in-image applications based on the one or more contextual tags;

(h) receiving a data request from an enabled in-image application, upon user-activation of the enabled in-image application, wherein the data request includes the image key;

(i) conducting a data search of the image data repository based on the image key; and

(j) providing the one or more contextual tags, responsive to the data request, for rendering of the enabled and user-activated third-party in-image application, wherein the third-party in-image application uses the contextual tags to perform its respective function.

2. The method of claim 1 , further comprising:

receiving use feedback from the rendered in-image application; and

supplementing the one or more contextual tags with use feedback.

3. The method of claim 1 , further comprising:

overlaying the rendered in-image application on the image on the webpage.

4. A computer-implemented system for facilitating the rendering of third-party in-image applications on one or more digital content platforms, the system comprising:

(a) an image identification interface which identifies digital images published on one or more digital content platforms;

(b) an image tagging engine which tags images with contextual tags based on the content within the image;

(c) an image data repository storing the contextual tags linked to respective digital images, wherein the digital images are indexed by an image key; and

(d) an in-image application interface which: (1) receives a data request from an enabled third-party in-image application, upon user-activation of the enabled third-party in-image application, wherein the data request includes the image key, (2) conducts a data search of the image data repository based on the image key, and (3) provides image data, responsive to the data request, for rendering of the enabled and user-activated third-party in-image application, wherein the third-party in-image application uses the image data to perform its respective function.

5. The system of claim 4 , wherein the image tagging engine comprises proximate-text recognition.

6. The system of claim 4 , wherein the image tagging engine comprises thematic tagging.

7. The system of claim 4 , wherein the in-image application interface further comprises: (4) overlaying the rendered in-image application on the digital content platform, based on the image data.

8. A non-transitory computer-readable storage medium for facilitating the rendering of third-party in-image applications in connection with images published on webpages, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to

(a) receive identification of an image that has been published on a webpage;

(b) assign an image key to the image;

(c) process the image through an image tagging engine, wherein the image tagging engine tags the image with one or more contextual tags based on the content within the image;

(d) store the one or more contextual tags, indexed by the image key, in an image data repository;

(e) receive a data request from an enabled third-party in-image application, upon user-activation of the enabled third-party in-image application, wherein the data request includes the image key;

(f) conduct a data search of the image data repository based on the image key; and

(g) provide the one or more contextual tags, responsive to the data request, for rendering of the enabled and user-activated third-party in-image application, wherein the third-party in-image application uses the contextual tags to perform its respective function.

9. The non-transitory computer-readable storage medium of claim 8 , further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to perform proximate-text recognition of the image on the webpage.

10. The non-transitory computer-readable storage medium of claim 8 , further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to submit the digital image to a thematic tagging engine.

11. The non-transitory computer-readable storage medium of claim 8 , further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to

receive use feedback from the rendered in-image application; and

supplement the one or more contextual tags with use feedback.

12. The non-transitory computer-readable storage medium of claim 8 , further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to overlay the rendered in-image application on the webpage.

13. A non-transitory computer-readable storage medium for facilitating the rendering of one or more third-party in-image applications in connection with an image published on a webpage, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to

(a) receive identification of an image that has been published on a webpage;

(b) submit the image to an image tagging engine to identify contextual data for the image;

(c) receive a request for the contextual data, from a third-party in-image application, upon user-activation of the third-party in-image application; and

(d) provide the contextual data, responsive to the request, for rendering of the user-activated third-party in-image application on the webpage, wherein the third-party in-image application uses the contextual data to perform its respective function.

14. The non-transitory computer-readable storage medium of claim 13 , further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to determine whether the contextual data needed for rendering of the in-image application is maintained in a service provider image data repository or a third-party image data repository.

15. The non-transitory computer-readable storage medium of claim 14 , further comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to

receive use feedback from the rendered in-image application; and

update a reporting metric for the image based on the use feedback.

Assignments (6)