SYSTEM AND METHOD FOR SECURE PROVISION OF CUSTOMER DATA IN A LOYALTY PROGRAM
Anonymous marketing is provided to participating customers in a loyalty campaign. Customer data is obtained from the participating customers and stored on a customer database. The customer data includes personal identification data which inherently reveals the identities or contact destinations of the participating customers. Without sharing personal identification data with a business interested in marketing to participating customers, only anonymous customer data is provided to such a business. An anonymous designation of target customers can then be obtained from the business. Marketing information can then be provided to the target customers on behalf of the business without ever having shared personal identification data with the business.
1 . A method, performed by a computer system, for providing anonymous customer data of participating customers in a loyalty program, the method comprising the steps of:
obtaining customer data from a customer included among the participating customers in the loyalty program, the customer data including personal identification data that inherently reveals at least one of an identity of the customer and a means for directly contacting the customer; and
providing anonymized individual data of the customer to a business entity without providing the personal identification data of the customer to the business entity, the anonymized individual data comprising non-identifying data and a reference indicia having an association with the personal identification data of the customer, wherein the association is not provided to the business entity.
2 . The method of claim 1 wherein the step of obtaining customer data obtains the customer data from a mobile communication device of the customer.
3 . The method of claim 2 wherein the step of obtaining customer data obtains the customer data via a wallet application installed on the mobile communication device of the customer.
4 . The method of claim 1 wherein the step of obtaining customer data obtains the customer data via a wallet application installed on a computing device of the customer.
5 . The method of claim 1 wherein the step of providing anonymized individual data of a customer to a business entity comprises providing the anonymized individual data to the business entity only with permission from the customer.
6 . The method of claim 5 , further comprising the step of providing compensation to the customer in exchange for the permission from the customer.
7 . The method of claim 1 wherein the step of providing anonymized individual data of a customer to a business entity comprises providing non-identifying data that includes demographic data of the customer.
8 . The method of claim 1 wherein the step of providing anonymized individual data of a customer to a business entity comprises providing non-identifying data that includes purchase data of the customer.
9 . The method of claim 1 wherein the step of providing anonymized individual data of a customer to a business entity comprises providing non-identifying data that includes loyalty data of the customer.
10 . The method of claim 1 , wherein
the step of obtaining customer data comprises obtaining customer data from a customer participating in multiple loyalty programs, and
the step of providing anonymized individual data comprises providing non-identifying data utilized in participation in the multiple loyalty programs.
11 . A computer system for providing anonymous customer data of participating customers in a loyalty program, the system comprising:
a customer server obtaining customer data from a customer included among the participating customers in the loyalty program, the customer data including personal identification data that inherently reveals at least one of an identify and a means for directly contacting the customer;
a customer database storing the customer data; and
a business server providing anonymized individual data of the customer to a business entity without providing the personal identification data of the customer to the business entity, the anonymized individual data comprising non-identifying data and a reference indicia having an association with the personal identification data of the customer, wherein the association is not provided to the business entity.
12 . The computer system of claim 11 wherein the customer server comprises an interface for obtaining the customer data from a mobile communication device of the customer.
13 . The computer system of claim 12 wherein the customer server comprises an interface for obtaining the customer data via a wallet application installed on the mobile communication device.
14 . The computer system of claim 11 wherein the customer server comprises an interface for obtaining the customer data via a wallet application installed on a computing device of the customer.
15 . The method of claim 11 wherein the business server comprises a means for providing the anonymous customer data to the business entity only with permission from the customer.
16 . The computer system of claim 15 wherein the customer server comprises a means for providing compensation to the customer in exchange for the permission from the customer.
17 . The computer system of claim 11 wherein the anonymized individual data comprises non-identifying data that includes demographic data of the customer.
18 . The computer system of claim 11 wherein the anonymized individual data comprises non-identifying data that includes purchase data of the customer.
19 . The computer system of claim 11 wherein the anonymized individual data comprises non-identifying data that includes loyalty data of the customer.
20 . The computer system of claim 11 wherein the customer database stores customer data for a customer participating in multiple loyalty programs, and
the business server provides anonymized individual data that comprises non-identifying data utilized in participation in the multiple loyalty programs.