ADVERTISING OPPORTUNITIES FOR LIVE STREAMING CONTENTS AND SERVICES

1 . A method of placing advertisement, informational or promotional material into a live stream event streamed to a client device, the method comprising:

establishing a private relationship between a server and the client device;

receiving statistical studies performed of a pattern of behavior of members of the private relationship with respect to contents and services streamed live;

preparing and storing the advertisement, informational or promotional material based on the statistical studies;

selecting the stored advertisement, informational or promotional material for the client device; and

placing the selected advertisement, informational or promotional material into a temporally and spatially appropriate position of the live stream event.

2 . The method of claim 1 , wherein selecting the advertisement, informational or promotional material is based on a physical location of the client device.

3 . The method of claim 1 , wherein selecting the advertisement, informational or promotional material is based on an entry time of the client device into the live stream event.

4 . The method of claim 1 , wherein selecting the advertisement, informational or promotional material is based on a phase of the live stream event at an entry time of the client device into the live stream event.

5 . The method of claim 1 , wherein selecting the advertisement, informational or promotional material is based on capabilities of the client device.

6 . The method of claim 1 , wherein selecting the advertisement, informational or promotional material is based on personal information of a user of the client device known to the server.

7 . The method of claim 1 , wherein selecting the advertisement, informational or promotional material is based on at least one of:

a physical location of the client device;

an entry time of the client device into the live stream event;

a phase of the live stream event at the entry time;

capabilities of the client device; and

personal information of a user of the client device known to the server.

8 . The method of claim 1 , wherein the temporally and spatially appropriate position of the live stream event comprises

a beginning of the live stream event after an entry time of the client device into the live stream event but before a scheduled start time of the live stream event.

9 . A system for a live stream event streamed to a client device, the system comprising:

a processor configured to establish a private relationship between the system and the client device, and to receive statistical studies performed of a pattern of behavior of members of the private relationship with respect to contents and services streamed live to the client device, the processor operating to prepare and store a plurality of advertisement, informational or promotional materials based on the statistical studies;

an advertisement processing unit to select at least one advertisement, informational or promotional material specifically for the client device from the stored plurality of advertisement, informational or promotional materials; and

a live streaming unit configured to place the selected at least one advertisement, informational or promotional material into a temporally and spatially appropriate position of the live stream event.

10 . The system of claim 9 , wherein the live stream event is one of a concert, a sporting event, a movie, and a conference.

11 . The system of claim 9 , wherein the private relationship between the system and the client device provides the ability for the processor to collect and store information related to the client device.

12 . The system of claim 9 , further comprising

a storage unit configured to categorize and store the plurality of advertisement, informational or promotional materials prepared by and received from the processor.

13 . The system of claim 9 , wherein the processor further comprises

a selector configured to select the at least one advertisement, informational or promotional material specifically for the client device based on at least one of:

a physical location of the client device;

an entry time of the client device into the live stream event;

a phase of the live stream event at the entry time;

capabilities of the client device; and

personal information of a user of the client device known to the system.

14 . A non-transitory computer storage medium storing a computer program to place advertisement, informational or promotional material into a live stream event streamed to a client device, the computer program comprising executable instructions that cause a computer to:

establish a private relationship between a server and the client device;

receive statistical studies performed of a pattern of behavior of members of the private relationship with respect to contents and services streamed live;

prepare and store the advertisement, informational or promotional material based on the statistical studies;

select the stored advertisement, informational or promotional material for the client device; and

place the selected advertisement, informational or promotional material into a temporally and spatially appropriate position of the live stream event.

15 . The non-transitory computer storage medium of claim 14 , wherein the computer program comprising executable instructions that cause a computer to select the advertisement, informational or promotional material based on at least one of:

a physical location of the client device;

an entry time of the client device into the live stream event;

a phase of the live stream event at the entry time;

capabilities of the client device; and

personal information of a user of the client device known to the server.