MAPPING ANALYTICS SYSTEM FOR ACTIVITY GROWTH
Systems and methods are described for transforming actual aggregated data (e.g., transaction and terminal data) from a large number of POS terminals into market trend reports. For example, POS datasets are aggregated from POS terminals distributed across many merchant outlet locations, each POS dataset including location data and transaction data for its respective POS terminal. A reporting request is received for a market trend report corresponding to a designated market. A market dataset is identified from the portion of the aggregated POS data. Market trend data is calculated and graphical report data is output as a function of the market trend data in response to the reporting request.
1 . A method for market reporting according to point-of-sale (POS) data, the method comprising:
aggregating POS datasets from a plurality of POS terminals, each POS terminal being associated with terminal data that is associated with at least one of a plurality of merchant identifiers, and each POS terminal being configured to collect transaction data as a function of transactions effectuated via the POS terminal, the POS dataset for each of the POS terminals comprising the terminal data and the transaction data;
receiving a request for a market trend report corresponding to a given market, wherein the request further includes a specified geographical region for a given market;
identifying a market dataset from the aggregated POS data;
generating market trend data from the market dataset, wherein the market trend data comprises the number of merchants in the geographical region that are in a certain industry and the growth of the industry over a certain time; and
outputting graphical report data as a function of the market trend data in response to the reporting request that is usable by a user device to display a market trend report.
2 . A method as in claim 1 , wherein the graphical report data permits the display of a growth comparison comprising the growth of the given industry as compared to a previous time.
3 . A method as in claim 2 , wherein the growth comprises at least one of:
dollar volume growth, transaction growth, and average ticket growth.
4 . A method as in claim 1 , wherein the graphical report data further comprises an average annualized volume for all merchants in the geographical region.
5 . A method as in claim 1 , wherein the market dataset is identified by mapping the merchant identifier to the certain industry.
6 . A method as in claim 1 , wherein the market dataset is identified by determining the geographical region where the POS terminals are located.
7 . A method as in claim 6 , wherein the graphical report data permits a numeric display of a growth percentage at a snapshot in time that is superimposed over a map of the geographic region.
8 . A method as in claim 1 , wherein the given market comprises one or more payment instrument types, and wherein the market dataset is identified by a payment type identifier.
9 . A method as in claim 8 , wherein the payment instrument types are selected from a group consisting of credit payment instruments, debit payment instruments, open loop prepaid payment instruments, closed loop prepaid payment instruments, mobile payment instruments, e-commerce payment instruments.
10 . A method as in claim 1 , further comprising receiving a request to illustrate a certain type of growth comparison that is selected from a group consisting of dollar volume of growth, average ticket item growth and growth in the number of transactions and outputting graphical report data to display the requested certain type of growth comparison.
11 . The method of claim 1 , wherein:
the reporting request is received from a user device; and
outputting the graphical report data comprises configuring the graphical report data for display on the user device and communicating the graphical report data over a network to the user device.
12 . A system for market reporting according to point-of-sale (POS) data, the system comprising:
an aggregation subsystem, communicatively coupled with a POS network comprising a plurality of POS terminals, and configured to aggregate POS datasets from the plurality of POS terminals, each POS terminal being associated with terminal data that is associated with at least one of a plurality of merchant identifiers, and each POS terminal being configured to collect transaction data as a function of transactions effectuated via the POS terminal, the POS dataset for each of the POS terminals comprising the terminal data and the transaction data;
a data storage subsystem, communicatively coupled with the aggregation subsystem and configured to store the aggregated POS data from the plurality of POS terminals;
a trend processing subsystem, communicatively coupled with the POS data store, and configured to generate a market trend for a market by:
identifying a market dataset from the aggregated POS data;
generating market trend data from the market dataset, wherein the market trend data comprises the number of merchants in the geographical region that are in a certain industry and the growth of the industry over a certain time; and
a reporting subsystem, communicatively coupled with the trend processing subsystem, and configured to outputting graphical report data as a function of the market trend data in response to the reporting request, the graphical report data configured to be displayed on a user device.
13 . A system as in claim 12 , wherein:
the reporting subsystem further configures the graphical report data to permit the display of a growth comparison comprising the growth of the given market as compared to a previous time.
14 . A system as in claim 13 , wherein the reporting subsystem further configures the graphical report data to permit the display of the growth comprising at least one of: dollar volume growth, transaction growth, and average ticket growth.
15 . A system as in claim 13 , wherein the reporting subsystem further configures the graphical report data to permit the display of an average annualized volume for all merchants in the geographical region.
16 . A system as in claim 12 , wherein the trend processing subsystem identifies the market dataset by mapping the merchant identifier to the industry.
17 . A system as in claim 12 , wherein the trend processing subsystem identifies the market dataset by determining the geographical region where the POS terminals are located.
18 . A system as in claim 17 , wherein the reporting subsystem is configured to permit the graphical report data to be displayed at a snapshot in time as a numeric display of a growth percentage that is superimposed over a map of the geographic region.
19 . A system as in claim 12 , wherein the given market comprises one or more payment instrument types, and wherein the trend processing subsystem identifies the market dataset by a payment type identifier.
20 . A system as in claim 19 , wherein the payment instrument types are selected from a group consisting of credit payment instruments, debit payment instruments, open loop prepaid payment instruments, closed loop prepaid payment instruments, mobile payment instruments, e-commerce payment instruments.
21 . A method for market reporting according to point-of-sale (POS) data, the method comprising:
aggregating POS datasets from a plurality of POS terminals, each POS terminal being associated with terminal data that is associated with at least one of a plurality of merchant identifiers, and each POS terminal being configured to collect transaction data as a function of transactions effectuated via the POS terminal, the POS dataset for each of the POS terminals comprising the terminal data and the transaction data;
receiving a request for a market trend report corresponding to a given market, wherein the request further includes a specified geographical region for a given market and a set of merchants;
identifying a market dataset from the aggregated POS data;
generating market trend data from the market dataset, wherein the market trend data comprises the growth of the industry over a certain time for the set of merchants; and
outputting graphical report data as a function of the market trend data in response to the reporting request that is usable by a user device to display a market trend report.