Method and system to manage multiple party rewards using a single account and artificial intelligence

1. A non-transitory computer-readable memory storing instructions configured so that when executed by a processor the instructions direct the processor to perform a method, the method comprising:

storing, in a memory element for at least one specially-programmed general purpose computer, a transaction history for an account with respect to a business entity and an artificial intelligence program (AIP), wherein the transaction history includes at least one of:

a transaction involving the business entity and the account, or

a transaction involving the business entity and a sub-account of the account;

comparing, using a processor in the at least one specially-programmed general purpose computer, the transaction history with a metric;

generating, using the processor, the AIP, and the comparison of the transaction history with the metric, a desired transaction involving the account and the business entity;

generating, using the processor, the AIP, and the comparison of the transaction history with the metric, an incentive, wherein rewarding of the incentive is conditional upon execution of the desired transaction; and,

transmitting, using an interface element for the at least one specially-programmed general purpose computer, the desired transaction and the incentive for presentation to a holder of the account.

2. The non-transitory computer-readable memory of claim 1 wherein the instructions are further configured to direct the processor to perform:

storing the metric in the computer-readable memory.

3. The non-transitory computer-readable memory of claim 1 wherein the instructions are further configured to direct the processor to perform:

storing data regarding the account in the computer-readable memory, the data being different than the transaction history; and

generating the metric based on the data and the AIP.

4. The non-transitory computer-readable memory of claim 1 wherein the instructions are further configured to direct the processor to perform:

generating the incentive using the AIP.

5. The non-transitory computer-readable memory of claim 1 wherein the instructions are further configured to direct the processor to perform:

receiving, via the interface element, data regarding a transaction between the business entity and the account, transacted following transmission of the desired transaction and the modified incentive; and

comparing the data with respect to the desired transaction; and,

for compliance of the transaction with the desired transaction, authorizing reward of the modified incentive; or,

for non-compliance of the transaction with the desired transaction, further modifying, using the AIP, the incentive according to the comparison of the transaction and the desired transaction.

6. The non-transitory computer-readable memory of claim 1 wherein the instructions are further configured to direct the processor to perform:

receiving, using the interface element for the at least one specially programmed general-purpose computer, an order from an end user device (EUD), the order including a first item or service available from a first business entity,

wherein the desired transaction and the incentive are a first offer fulfillable as part of the order; and

wherein transmitting the desired transaction and the incentive for presentation to the holder of the account comprises:

transmitting, using the interface element, the first offer to the EUD.

7. The non-transitory computer-readable memory of claim 6 wherein the instructions are further configured to direct the processor to perform:

generating, prior to fulfillment of the order by the first business entity and using the processor and the AIP, a second offer fulfillable after fulfillment of the order by the first business entity; and

after completion of the order by the first business entity, transmitting, using the interface element, the second offer to the EUD.

8. The non-transitory computer-readable memory of claim 7 wherein the instructions are further configured to direct the processor to perform:

determining, using the processor and the AIP, whether to transmit the second offer before or after receipt of payment for the second offer.

9. The non-transitory computer-readable memory of claim 7 wherein the instructions are further configured to direct the processor to perform:

wherein the EUD is a wireless communications device (WCD) and the method further comprising the steps of:

storing at least one rule in a memory element for the WCD; and,

executing, using a processor in the WCD, the first or second offer according to the at least one rule.

10. The non-transitory computer-readable memory of claim 7 wherein the instructions are further configured to direct the processor to perform:

receiving, using the interface element, at least one rule from a WCD, or from a general-purpose computer associated with a second business entity;

storing the at least one rule in the memory element; and,

modifying the first or second offer using the processor and the at least one rule.

11. The non-transitory computer-readable memory of claim 7 wherein the instructions are further configured to direct the processor to perform:

requiring a selection by the holder of the account of only one of: the first offer, or the second offer.

12. The non-transitory computer-readable memory of claim 7 wherein transmitting the first offer and transmitting the second offer comprises:

transmitting the first offer and the second offer as a now or later offer.

13. The non-transitory computer-readable memory of claim 7 wherein the instructions are further configured to direct the processor to perform:

receiving, using the interface element, an indication of an acceptance by the holder of the account of only one of: the first offer, or the second offer.