DYNAMIC ADVERTISEMENT METHOD AND DEVICE

1 - 19 . (canceled)

20 . An apparatus for dynamic advertising, said apparatus comprising:

an advertisement unit for storing a first advertisement;

a communication unit for receiving a plurality of items of interest information using real time communication;

a dynamic advertisement unit for generating a dynamic advertisement based on at least one of the plurality of items of interest information; and

a screen display unit

for coupling the dynamic advertisement and the first advertisement, and

for displaying the coupled dynamic advertisement and the first advertisement in a preset advertisement area on a screen.

21 . The apparatus of claim 20 , wherein the interest information comprises at least one of real time news information and interest target information previously set by a user.

22 . The apparatus of claim 20 , further comprising a path guide unit for

determining a position of a vehicle,

receiving an input of a destination, and

generating and guiding a path between the destination and the position of the vehicle,

wherein the communication unit transmits, to a server,

the position of the vehicle,

the destination information input to the path guide unit, and

the path generated by the path guide unit, and

wherein the communication unit receives, from the server,

interest information generated based on the position of the vehicle, the destination information, and the path.

23 . The apparatus of claim 22 , wherein the interest information generated based on the path comprises at least one of:

information about peripheral topography of the vehicle,

introduction information concerning an administrative district corresponding to the position of the vehicle,

path guidance information, traffic information and weather information concerning the destination,

weather or traffic situation information concerning a neighboring region corresponding to the position of the vehicle, and

event information concerning a neighboring region corresponding to the position of the vehicle.

24 . The apparatus of claim 20 , wherein the screen display unit couples the first advertisement to each of both sides of the dynamic advertisement and displays the coupled dynamic advertisement and the first advertisement.

25 . The apparatus of claim 20 , wherein the screen display unit couples the first advertisement to one side of the dynamic advertisement and displays the coupled advertisement.

26 . An apparatus for dynamic advertising, said apparatus comprising:

an advertisement unit for storing a first advertisement;

a sensor unit for detecting a state or a peripheral situation of a vehicle and acquiring sensor information;

a dynamic advertisement unit for generating a dynamic advertisement based on at least one of the sensor information; and

a screen display unit for coupling the dynamic advertisement and the first advertisement, and for displaying the coupled dynamic advertisement and the first advertisement in a preset advertisement area on a screen.

27 . The apparatus of claim 26 , wherein the sensor unit comprises at least one of:

an illumination sensor for detecting an illumination change at a periphery of the vehicle;

an operation sensor for detecting a speed change of the vehicle, said operation sensor having a terrestrial magnetism sensor and an acceleration sensor; and

an atmospheric pressure sensor for detecting a height at which the vehicle is positioned by measuring an atmospheric pressure at a periphery of the vehicle.

28 . The apparatus of claim 27 , wherein the dynamic advertisement unit determines whether information exceeding a preset critical value on each sensor information basis exists in the sensor information, and generates, if information exceeding a preset critical value on each sensor information basis exists in the sensor information, a dynamic advertisement corresponding to the information.

29 . The apparatus of claim 28 , further comprising a path guide unit for determining a position of the vehicle, receiving an input of the destination, and generating and guiding a path between the destination and the position of the vehicle, wherein the dynamic advertisement unit generates a dynamic advertisement based on the position of the vehicle, the destination, and the path, if information exceeding the critical value does not exist in the sensor information.

30 . A method for dynamic advertising, said method comprising:

receiving a plurality of items of interest information using real time communication;

generating a dynamic advertisement based on at least one of the items of interest information; and

coupling the dynamic advertisement and a first advertisement, and

displaying the coupled dynamic advertisement and the first advertisement in a preset advertisement area on a screen.

31 . The method of claim 30 , wherein the interest information comprises at least one of

real time news information,

interest subject information previously set by a user,

information about peripheral topography of a vehicle based on a position of the vehicle and destination information,

introduction information concerning an administrative district corresponding to a position of the vehicle,

path guidance information,

traffic information and weather information concerning a destination,

weather or traffic situation information concerning a neighboring region corresponding to a position of the vehicle, and

event information for a neighboring region corresponding to the position of a vehicle.

32 . The method of claim 30 , further comprising:

acquiring items of sensor information by sensing a state or a peripheral situation of a vehicle; and

determining whether the interest information is received in real time,

wherein generating a dynamic advertisement comprises generating, if the interest information is not received in real time, a dynamic advertisement based on at least one of the items of sensor information.

33 . The method of claim 32 , wherein acquiring items of sensor information comprises at least one of:

acquiring illumination sensor information by detecting an illumination change at a periphery of the vehicle with an illumination sensor;

acquiring operation sensor information by detecting a speed change of the vehicle with a terrestrial magnetism sensor and an acceleration sensor; and

acquiring height sensor information indicative of a height at which the vehicle is positioned by measuring an atmospheric pressure at a periphery of the vehicle.

34 . The method of claim 32 , wherein generating a dynamic advertisement comprises determining whether information exceeding a preset critical value on each sensor information basis exists in the sensor information, and generating, if information exceeding a preset critical value on each sensor information basis exists in the sensor information, a dynamic advertisement corresponding to the information.

35 . The method of claim 34 , further comprising determining a position of the vehicle, receiving an input indicative of a destination, and generating and guiding a path between the destination and the position of the vehicle, wherein the generating of a dynamic advertisement comprises generating, if information exceeding a preset critical value on each sensor information basis does not exist in the sensor information, a dynamic advertisement based on the position of the vehicle, the destination, and the path.

36 . The method of claim 30 , wherein the displaying of the coupled dynamic advertisement and a first advertisement in a preset advertisement area comprises coupling and displaying the first advertisement on each of both sides of the dynamic advertisement.

37 . The method of claim 30 , wherein the displaying of the coupled dynamic advertisement and a first advertisement in a preset advertisement area comprises coupling and displaying the first advertisement to one side of the dynamic advertisement.

38 . A tangible and non-transitory computer readable recording medium having recorded thereon dynamic advertising software, said software including instructions for causing a computer to:

receive a plurality of items of interest information using real time communication;

generate a dynamic advertisement based on at least one of the items of interest information; and

couple the dynamic advertisement and a first advertisement, and

display the coupled dynamic advertisement and the first advertisement in a preset advertisement area on a screen.