Method, system and controller for providing goods and /or services to consumers

1. A method of a selection service recommending or providing access to goods or service items to one or more consumers via a controller, wherein the controller comprising a processor and a memory storing code which when executed by the processor causes implementation of the steps of:

identifying available items comprising goods or services at least some of which require payment to item providers for access;

predicting a rating of likely enjoyment of each of the available items by each consumer;

normalizing the ratings with respect to the number of available items;

determining an inferred value of each available item by adjusting each rating with respect to an amount of money available to spend;

deducting a production price from each inferred value so as to derive an optimized measure of value for money of each of the available items for the consumers; and

recommending or providing access to each of the available items to consumers that according to the optimized measures will represent good value for money.

2. The method as claimed in claim 1 , wherein the available items comprise digital media items to be accessed over a network.

3. The method as claimed in claim 2 , wherein the item providers comprise authors, creators or producers of the digital media items.

4. The method as claimed in claim 2 , wherein there are a plurality of consumers, each of which pays the selection service to receive access to the digital media items.

5. The method as claimed in claim 4 , wherein the consumers pay a periodical fee to receive the access to the digital media items.

6. The method as claimed in claim 4 , wherein the item providers are paid by the selection service.

7. The method as claimed in claim 6 , wherein the item providers are paid on based on of each consumer use of the digital media item.

8. The method as claimed in claim 1 , wherein the step of predicting a measure of likely enjoyment of each available item by the consumer comprises calculating a closeness of fit of each available item with example items or categories enjoyed by the consumer.

9. The method as claimed in claim 8 , wherein the example items or categories are specified by the consumer.

10. The method as claimed in claim 8 , wherein the example items or categories are deduced by past consumer behavior.

11. The method as claimed in claim 1 , wherein the step of calculating a measure of value for money of each available item for the consumer comprises:

calculating a value of each available item for the consumer based on at least the measure of likely enjoyment; and

comparing the value with any said payment required for access.

12. The method as claimed in claim 1 , wherein the step of recommending or providing access to items to the consumer that will represent good value for money comprises:

selecting items whose value exceeds any said payment required for access;

recommending or providing access to the selected items on a per use frequency basis that depends on the excess value.

13. The method as claimed in claim 1 , wherein the available items are songs that access to which is provided by the selection service in a playlist.

14. A system for enabling a selection service to recommend or provide access to items to one or more consumers, comprising:

an interface for the consumer to access the items; and

a controller for enabling a selection service to recommend or provide access to items to a consumer over an interface, the controller comprising a processor and a memory storing code which when executed by the processor causes implementation of:

an available item identifier for identifying a set of available items at least some of which require payment to item providers for access;

a likely enjoyment predictor for predicting a rating of likely enjoyment of each available item by each consumer;

a value for money calculator for normalizing the ratings with respect to the number of available items, determining an inferred value of each available item by adjusting each rating with respect to an amount of money available to spend, and deducting a production price from each inferred value so as to derive an optimized measure of value for money of each available item for the consumers; and

an access decider for recommending or providing access to items to consumers that will represent good value for money.

15. A controller for enabling a selection service to recommend or provide access to items to one or more consumers over an interface, the controller comprising a processor and a memory storing code which when executed by the processor causes implementation of:

an available item identifier for identifying a set of available items at least some of which require payment to item providers for access;

a likely enjoyment predictor for predicting a rating of likely enjoyment of each available item by each consumer;

a value for money calculator for normalizing the ratings with respect to the total numbers of available items, determining an inferred value of each available item by adjusting each rating with respect to an amount of money available to spend, and deducting a production price from each inferred value so as to derive an optimized measure of value for money of each available item for the consumer; and

an access decider for recommending or providing access to items to consumers that according to the optimized measures will represent good value for money of each available item for the consumer.

16. A non-transitory computer readable medium comprising the computer program code which when executed by a computer device causes the computing device to implement the method of claim 1 .