Media exposure linking utilizing bluetooth signal characteristics

1. A computer-implemented method for establishing media data exposure for a computer processing device, comprising the steps of:

receiving media data in the computer processing device;

pairing the computer processing device with a plurality of portable computing devices using a Bluetooth connection when media data is received;

establishing a signal strength characteristic of the Bluetooth connection in the computer processing device for each of the paired plurality of portable computing devices;

associating each signal strength characteristic with the received media data to determine which signal strength characteristic is the strongest when the media data was received in the computer processing device.

2. The computer-implemented method of claim 1 , wherein the media data comprises at least one of audio, video, audio/video, text, an image, a web page and streaming media.

3. The computer-implemented method of claim 1 , further comprising the steps of collecting exposure data relating to the media data, wherein the exposure data comprises at least one of a cookie, a logfile and a page tag.

4. The computer-implemented method of claim 1 , wherein the signal strength characteristic of the Bluetooth connection comprises at least one Received Signal Strength Indicator (RSSI) value.

5. The computer-implemented method of claim 4 , wherein the signal strength characteristic of the Bluetooth connection further comprises at least one of a Transmit Power Level (TPL) value and a Link Quality (LQ) value.

6. The computer-implemented method of claim 4 , comprising the step of generating an overall signal strength by averaging the RSSI values for each portable computing device in the computer processing device during the time in which the media data is received.

7. The computer-implemented method of claim 1 , wherein media exposure credit is given to the portable computing device with the strongest signal strength characteristic at the time the media data is received.

8. A computer-implemented method for establishing media data exposure, comprising the steps of:

receiving media exposure data relating to media data that was received in a computer processing device;

receiving a plurality of signal strength characteristic data relating to Bluetooth connections made between the computer processing device and a plurality of portable computing devices;

associating each signal strength characteristic with the received media data to determine which signal strength characteristic is the strongest when the media data was received in the computer processing device.

9. The computer-implemented method of claim 8 , wherein the media data comprises at least one of audio, video, audio/video, text, an image, a web page and streaming media.

10. The computer-implemented method of claim 8 , further comprising the steps of collecting exposure data relating to the media data, wherein the exposure data comprises at least one of a cookie, a logfile and a page tag.

11. The computer-implemented method of claim 8 , wherein the signal strength characteristic of the Bluetooth connection comprises at least one Received Signal Strength Indicator (RSSI) value.

12. The computer-implemented method of claim 11 , wherein the signal strength characteristic of the Bluetooth connection further comprises at least one of a Transmit Power Level (TPL) value and a Link Quality (LQ) value.

13. The computer-implemented method of claim 11 , comprising the step of generating an overall signal strength by averaging the RSSI values for each portable computing device in the computer processing device during the time in which the media data is received.

14. The computer-implemented method of claim 8 , wherein media exposure credit is given to the portable computing device with the strongest signal strength characteristic at the time the media data is received.

15. A computer-implemented method for establishing media data exposure for a computer processing device, comprising the steps of:

storing media exposure data relating to media data received in the computer processing device;

receiving pairing data related to the pairing of the computer processing device with a plurality of portable computing devices using a Bluetooth connection when media data is received;

processing a signal strength characteristic of the Bluetooth connection in the computer processing device for each of the paired plurality of portable computing devices;

associating each signal strength characteristic with the received media data to determine which signal strength characteristic is the strongest when the media data was received in the computer processing device; and

associating the strongest signal strength characteristic with the media exposure data.

16. The computer-implemented method of claim 15 , wherein the media data comprises at least one of audio, video, audio/video, text, an image, a web page and streaming media.

17. The computer-implemented method of claim 15 , further comprising the steps of collecting exposure data relating to the media data, wherein the exposure data comprises at least one of a cookie, a logfile and a page tag.

18. The computer-implemented method of claim 15 , wherein the signal strength characteristic of the Bluetooth connection comprises at least one Received Signal Strength Indicator (RSSI) value.

19. The computer-implemented method of claim 18 , wherein the signal strength characteristic of the Bluetooth connection further comprises at least one of a Transmit Power Level (TPL) value and a Link Quality (LQ) value.

20. The computer-implemented method of claim 18 , comprising the step of generating an overall signal strength by averaging the RSSI values for each portable computing device in the computer processing device during the time in which the media data is received.