Advanced embed code
View Patent ↗An embed code that can be copied from a first web site for placement in a second web site by users is disclosed. The embed code will render a content object from the second web site on a number of supported platforms. Autonomously, the embed code chooses from multiple playback options to choose one for the web browser rendering the embed code, for example, Flash,™ HTML5, Silverlight,™ or a media player. Wherever the embed code is placed in a web site, a wide range of end user devices are supported without needing to reference other locations on the Internet, i.e., the embed code alone can automatically configure to play on that wide range of end user devices. The content object may be hosted or stored in various locations with the embed code accessing the proper version of the end user device.
1. A playback system for multi-platform playing of content with a web browser, the playback system comprising:
an embed code interface hosted on a hardware server, wherein:
the embed code interface provides embed code customized for content referenced on a web page,
the embed code is end user accessible for copying and placement into another web page,
the embed code uses a scripting language configured to perform device detection on an end user device,
the embed code, based on device detection of a first end user device, determines to cause playing of a first content object on the first end user device, and then cause playing of a second content object on the first end user device should loading the first content object on the first end user device not occur, wherein:
the first content object has a first encode;
the second content object has a second encode; and
the first encode and the second encode are both representations of the content; and
the embed code, based on device detection of a second end user device, determines to cause playing of a third content object on the second end user device, and then cause playing of a fourth content object on the second end user device should loading the third content object on the second end user device not occur, wherein:
the third content object has a third encode;
the fourth content object has a fourth encode; and
the third encode and the fourth encode are both representations of the content.
2. The playback system for multi-platform playing of content with the web browser as recited in claim 1 , wherein two of the first, second and third encodes use a same codec.
3. The playback system for multi-platform playing of content with the web browser as recited in claim 1 , wherein the embed code queries the device to determine supported playback format, screen size, model number, and/or manufacturer.
4. The playback system for multi-platform playing of content with the web browser as recited in claim 1 , wherein:
the embed code passes parameters gathered from the device to a remote server, and
the remote server directs the embed code to the third content object.
5. The playback system for multi-platform playing of content with the web browser as recited in claim 1 , wherein:
parameters are received from a remote server by the embed code operating on the end user device, and
the embed code adjusts operation of the embed code according to the parameters.
6. The playback system for multi-platform playing of content with the web browser as recited in claim 1 , wherein the first content object is the same as the fourth content object.
7. A method for multi-platform playing of content with a web browser, the method comprising:
providing embed code customized for content referenced on a web page, wherein:
the embed code is end user accessible for copying and placement into another web page,
the embed code uses a scripting language configured to perform device detection on an end user device; and
providing content represented in a plurality of encoding formats, wherein:
the embed code, based on device detection of a first end user device, determines to cause playing of a first content object on the first end user device, and then cause playing of a second content object on the first end user device should loading the first content object on the first end user device not occur, wherein:
the first content object has a first encode;
the second content object has a second encode; and
the first encode and the second encode are both representations of the content; and
the embed code, based on device detection of a second end user device, determines to cause playing of a third content object on the second end user device, and then cause playing of a fourth content object on the second end user device should loading the third content object on the second end user device not occur, wherein:
the third content object has a third encode;
the fourth content object has a fourth encode; and
the third encode and the fourth encode are both representations of the content.
8. The method for multi-platform playing of content with the web browser as recited in claim 7 , further comprising querying the device with the embed code to determine supported playback format, screen size, model number, and/or manufacturer.
9. The method for multi-platform playing of content with the web browser as recited in claim 7 , further comprising:
sending parameters to a remote server that are gathered by the embed code operating on the end user device, and
directing the embed code to the third content object by the remote server.
10. A non-transitory machine-readable physical medium having machine-executable instructions for multi-platform playing of content with a web browser referenced on a web page, the machine-readable medium comprising code for:
providing embed code customized for content, wherein:
the embed code is end user accessible for copying and placement into another web page,
the embed code uses a scripting language configured to perform device detection on an end user device; and
providing content represented in a plurality of encoding formats, wherein:
the embed code, based on device detection of a first end user device, determines to cause playing of a first content object on the first end user device, and then cause playing of a second content object on the first end user device should loading the first content object on the first end user device not occur, wherein:
the first content object has a first encode;
the second content object has a second encode; and
the first encode and the second encode are both representations of the content; and
the embed code, based on device detection of a second end user device, determines to cause playing of a third content object on the second end user device, and then cause playing of a fourth content object on the second end user device should loading the third content object on the second end user device not occur, wherein:
the third content object has a third encode;
the fourth content object has a fourth encode; and
the third encode and the fourth encode are both representations of the content.
11. The non-transitory machine-readable physical medium having machine-executable instructions for multi-platform playing of content with the web browser referenced on the web page as recited in claim 10 , further comprising querying the device with the embed code to determine supported playback format, screen size, model number, and/or manufacturer.
12. The non-transitory machine-readable physical medium having machine-executable instructions for multi-platform playing of content with the web browser referenced on the web page as recited in claim 10 , further comprising choosing the third content object with the embed code from a plurality of encodes according to an analysis of the device by the embed code.
13. The non-transitory machine-readable physical medium having machine-executable instructions for multi-platform playing of content with the web browser referenced on the web page as recited in claim 10 , further comprising:
receiving parameters by a remote server that are gathered by the embed code from the device to, and
directing the embed code to the third content object by the remote server.