Monitoring streaming media content

1. A method to monitor streaming media, the method comprising:

extracting, using a processor, metering data having a first format from media to be provided to a media presentation device via a transport stream, the extracted metering data identifying at least one of the media or a source of the media, the extracted metering data not being decodable by a meter associated with the media presentation device;

transcoding the extracted metering data, using the processor, to form transcoded metering data having a second format decodable by the meter associated with the media presentation device; and

encoding the transcoded metering data, using the processor, into an external metadata channel including a file to be sent to the media presentation device separately from and prior to communication of the transport stream to the media presentation device to provide the transcoded metering data to the media presentation device, the external metadata channel being associated with the transport stream.

2. A method as defined in claim 1 , further including sending the file encoded with the transcoded metering data to the media presentation device to permit the meter to decode the metering data, which would not have been decodable by the meter without transcoding the metering data from the first format to the second format.

3. A method as defined in claim 1 , further including sending the file encoded with the transcoded metering data to the media presentation device to permit the meter to identify at least one of the media or the source of the media without the meter having access to the media.

4. A method as defined in claim 1 , further including delaying communication of the transport stream providing the media to the media presentation device to permit the file encoded with the transcoded metering data to be sent to the media presentation device prior to the transport stream being communicated to the media presentation device.

5. A method as defined in claim 1 , wherein the file corresponds to an M3U file, transcoding the extracted metering data to form the transcoded metering data having the second format includes transcoding the extracted metering data to form text data corresponding to the metering data, and encoding the transcoded metering data into the external metadata channel includes inserting the text data into the M3U file implementing the external metadata channel.

6. A method as defined in claim 1 , wherein extracting the metering data having the first format from the media includes extracting watermark data from the media, and transcoding the extracted metering data to form the transcoded metering data having the second format includes transcoding the extracted watermark data to form text data for inclusion in an M3U file.

7. A method as defined in claim 1 , further including sending secondary data to the media presentation device, the secondary data being selected based on the transcoded metering data monitored at the media presentation device.

8. A tangible machine readable medium comprising machine readable instructions which, when executed, cause a machine to at least:

extract metering data having a first format from media to be provided to a media presentation device via a transport stream, the extracted metering data identifying at least one of the media or a source of the media, the extracted metering data not being decodable by a meter associated with the media presentation device;

transcode the extracted metering data to form transcoded metering data having a second format decodable by the meter associated with the media presentation device; and

encode the transcoded metering data into an external metadata channel including a file to be sent to the media presentation device separately from and prior to communication of the transport stream to the media presentation device to provide the transcoded metering data to the media presentation device, the external metadata channel being associated with the transport stream.

9. A tangible machine readable medium as defined in claim 8 , wherein the machine readable instructions, when executed, further cause the machine to send the file encoded with the transcoded metering data to the media presentation device to permit the meter to decode the metering data, which would not have been decodable by the meter without transcoding the metering data from the first format to the second format.

10. A tangible machine readable medium as defined in claim 8 , wherein the machine readable instructions, when executed, further cause the machine to send the file encoded with the transcoded metering data to the media presentation device to permit the meter to identify at least one of the media or the source of the media without the meter having access to the media.

11. A tangible machine readable medium as defined in claim 8 , wherein the machine readable instructions, when executed, further cause the machine to delay communication of the transport stream providing the media to the media presentation device to permit the file encoded with the transcoded metering data to be sent to the media presentation device prior to the transport stream being communicated to the media presentation device.

12. A tangible machine readable medium as defined in claim 8 , wherein the file corresponds to an M3U file, to transcode the extracted metering data to form the transcoded metering data having the second format, the machine readable instructions, when executed, cause the machine to transcode the extracted metering data to form text data corresponding to the metering data, and to encode the transcoded metering data into the external metadata channel, the machine readable instructions, when executed, cause the machine to insert the text data into the M3U file implementing the external metadata channel.

13. A tangible machine readable medium as defined in claim 8 , wherein to extract the metering data having the first format from the media, the machine readable instructions, when executed, cause the machine to extract watermark data from the media, and to transcode the extracted metering data to form the transcoded metering data having the second format, the machine readable instructions, when executed, cause the machine to transcode the extracted watermark data to form text data for inclusion in an M3U file.

14. A tangible machine readable medium as defined in claim 8 , wherein the machine readable instructions, when executed, further cause the machine to send secondary data to the media presentation device, the secondary data being selected based on the transcoded metering data monitored at the media presentation device.

15. A meter to monitor media, the meter comprising:

an extractor to extract metering data having a first format from media to be provided to a media presentation device via a transport stream, the extracted metering data identifying at least one of the media or a source of the media, the extracted metering data not being decodable by a meter associated with the media presentation device;

a transcoder to transcode the extracted metering data to form transcoded metering data having a second format decodable by the meter associated with the media presentation device; and

an encoder to encode the transcoded metering data into an external metadata channel including a file to be sent to the media presentation device separately from and prior to communication of the transport stream to the media presentation device to provide the transcoded metering data to the media presentation device, the external metadata channel being associated with the transport stream, at least one of the extractor, the transcoder or the encoder being implemented by hardware.

16. A meter as defined in claim 15 , wherein the encoder is further to send the file encoded with the transcoded metering data to the media presentation device to permit the meter to decode the metering data, which would not have been decodable by the meter without transcoding the metering data from the first format to the second format.

17. A meter as defined in claim 15 , wherein the encoder is further to send the file encoded with the transcoded metering data to the media presentation device to permit the meter to identify at least one of the media or the source of the media without the meter having access to the media.

18. A meter as defined in claim 15 , wherein the encoder is further to delay communication of the transport stream providing the media to the media presentation device to permit the file encoded with the transcoded metering data to be sent to the media presentation device prior to the transport stream being communicated to the media presentation device.

19. A meter as defined in claim 15 , wherein the file corresponds to an M3U file, the transcoder is to transcode the extracted metering data to form the transcoded metering data having the second format by transcoding the extracted metering data to form text data corresponding to the metering data, and the encoder is to encode the transcoded metering data into the external metadata channel by inserting the text data into the M3U file implementing the external metadata channel.

20. A meter as defined in claim 15 wherein the extractor is to extract the metering data having the first format from the media by extracting watermark data from the media, and the transcoder is to transcode the extracted metering data to form the transcoded metering data having the second format by transcoding the extracted watermark data to form text data for inclusion in an M3U file.