Systems and methods for website optimization
View Patent ↗Webpages are optimizing through the use of experiments that compare the responses of viewers that are either presented with the original webpage or a variant thereof. One or more variants are first defined through the use of a browser-based editor application that initially examines the webpage for a snippet of code. The snippet can be added to the webpage, if missing, and the webpage returned to the editor application. Changes made to the webpage to define a variant are saved in variation code. When the webpage is later requested by multiple viewers, in each instance the viewer receives the webpage with the snippet, the snippet instructs the browser to download a file, and the instructions of the file determine whether the viewer will see the variant or the original webpage. Tracking viewer responses to the webpage and the variant allow a statistical basis for comparison to be developed.
1. A method comprising:
requesting a webpage with a browser of a first computing system;
receiving the webpage from a second computing system;
building a document object model (DOM) for the webpage, including
executing a snippet of the webpage that requests an experiment file from a third computing system,
receiving the experiment file which stores variation code specifying an element of the DOM and a modification thereto, and
executing the experiment file to modify the element of the DOM before the browser fires DOMready, wherein executing the experiment file comprises:
determining that the element has not been loaded into the DOM,
pausing until after the element has been loaded into the DOM, and
applying the modification specified by the variation code to the element in the DOM.
2. The method of claim 1 , wherein executing the experiment file further includes randomly selecting variation code within the experiment file, the variation code specifying the element.
3. A computer program product comprising a non-transitory computer-readable storage medium storing executable instructions, the instructions when executed performs steps comprising:
requesting a webpage with a browser of a first computing system;
receiving the webpage from a second computing system;
building a document object model (DOM) for the webpage, including
executing a snippet of the webpage that requests an experiment file from a third computing system,
receiving the experiment file which stores variation code specifying an element of the DOM and a modification thereto, and
executing the experiment file to modify the element of the DOM before the browser fires DOMready, wherein executing the experiment file comprises:
determining that the element has not been loaded into the DOM,
pausing until after the element has been loaded into the DOM, and
applying the modification specified by the variation code to the element in
the DOM.
4. The computer program product of claim 3 , wherein executing the experiment file further includes randomly selecting variation code within the experiment file, the variation code specifying the element.
5. A computer system comprising:
at least one computer processor; and
a non-transitory computer-readable storage medium storing executable instructions,
the instructions when executed by the computer processor perform steps comprising:
requesting a webpage with a browser of a first computing system;
receiving the webpage from a second computing system;
building a document object model (DOM) for the webpage, including
executing a snippet of the webpage that requests an experiment file from a third computing system,
receiving the experiment file which stores variation code specifying an element of the DOM and a modification thereto, and
executing the experiment file to modify the element of the DOM before the browser fires DOMready, wherein executing the experiment file comprises:
determining that the element has not been loaded into the DOM,
pausing until after the element has been loaded into the DOM, and
applying the modification specified by the variation code to the element in the DOM.
6. The computer system of claim 5 , wherein executing the experiment file further includes randomly selecting variation code within the experiment file, the variation code specifying the element.