Presenting sponsored content on a mobile communication facility
View Patent ↗A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, such as a purchase of a good or a service, a payment history associated with the user; and a predefined hardware or software characteristic of the cellular phone; (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and (c) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.
1. A computer-implemented method for positioning targeted sponsored content on a cellular phone, the method comprising the steps of:
assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes:
a transaction associated with the user, wherein the transaction includes a purchase of a good or a service; and
a payment history associated with the user; and
a predefined hardware or software characteristic of the cellular phone;
prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and
presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.
2. The method of claim 1 , wherein the plurality of user characteristics further includes a personal filter.
3. The method of claim 1 , wherein the plurality of user characteristics further includes previous search queries entered by the user using the cellular phone.
4. The method of claim 1 , wherein the transaction occurs through the manufacturer of the cellular phone.
5. The method of claim 1 , wherein the transaction occurs via an application of the cellular phone.
6. The method of claim 1 , wherein the transaction occurs through a carrier providing service to the cellular phone.
7. The method of claim 1 , wherein the selection of sponsored content is further based on an item the user added to or removed from a shopping cart.
8. The method of claim 1 , wherein the predefined hardware or software characteristic is selected from the list consisting of:
(a) model of cellular phone;
(b) MIDP support;
(c) polyphonic ringtone support;
(d) ringtone support;
(e) video download support;
(f) video streaming support;
(g) WAP push support;
(h) WML support;
(i) wallpaper support;
(j) XHTML support; and
(k) touch screen support.
9. The method of claim 1 , wherein the sponsored content is transmitted to the cellular phone via a cellular telephony infrastructure using an advanced mobile phone system (AMPS) protocol, a code division multiple access (CDMA) protocol, a wideband code division multiple access (W-CDMA) protocol, a global system for mobile communications (GSM) protocol, a universal mobile telecommunications system (UTMS) protocol, an integrated digital enhanced network (iDEN) protocol, a time division multiple access (TDMA) protocol, or a mobile WiMax protocol.
10. A computer-implemented method for positioning targeted sponsored content on a cellular phone, the method comprising the steps of:
assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on:
a prior interaction by the user of the cellular phone with content related to the sponsored content; and
a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes:
at least one previous web transaction by the user using the cellular phone, wherein the at least one web transaction includes a type of product or service purchased by the user via the cellular phone; and
a predefined hardware or software characteristic of the cellular phone;
prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and
presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.
11. The method of claim 10 , wherein the plurality of user characteristics further includes a personal filter.
12. The method of claim 10 , wherein the plurality of user characteristics further includes previous search queries entered by the user using the cellular phone.
13. The method of claim 10 , wherein the sponsored content is a first advertisement and the other sponsored content is a second advertisement.
14. The method of claim 10 , wherein the predefined hardware or software characteristic is selected from the list consisting of:
(a) model of cellular phone;
(b) MIDP support;
(c) polyphonic ringtone support;
(d) ringtone support;
(e) video download support;
(f) video streaming support;
(g) WAP push support;
(h) WML support;
(i) wallpaper support;
(j) XHTML support; and
(k) touch screen support.
15. The method of claim 10 , wherein the sponsored content is transmitted to the cellular phone via a cellular telephony infrastructure using an advanced mobile phone system (AMPS) protocol, a code division multiple access (CDMA) protocol, a wideband code division multiple access (W-CDMA) protocol, a global system for mobile communications (GSM) protocol, a universal mobile telecommunications system (UTMS) protocol, an integrated digital enhanced network (iDEN) protocol, a time division multiple access (TDMA) protocol, or a mobile WiMax protocol.
16. A system for positioning targeted sponsored content on a cellular phone, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes:
a transaction associated with the user, wherein the transaction includes a purchase of a good or a service; and
a payment history associated with the user; and
a predefined hardware or software characteristic of the cellular phone;
prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and
presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.
17. The system of claim 16 , wherein the plurality of user characteristics further includes a personal filter.
18. The system of claim 16 , wherein the plurality of user characteristics further includes previous search queries entered by the user using the cellular phone.
19. The system of claim 16 , wherein the transaction occurs through the manufacturer of the cellular phone.
20. The system of claim 16 , wherein the transaction occurs via an application of the cellular phone.
21. The system of claim 16 , wherein the transaction occurs through a carrier providing service to the cellular phone.
22. The system of claim 16 , wherein the selection of sponsored content is further based on an item the user added to or removed from a shopping cart.
23. The system of claim 16 , wherein the predefined hardware or software characteristic is selected from the list consisting of:
(a) model of cellular phone;
(b) MIDP support;
(c) polyphonic ringtone support;
(d) ringtone support;
(e) video download support;
(f) video streaming support;
(g) WAP push support;
(h) WML support;
(i) wallpaper support;
(j) XHTML support; and
(k) touch screen support.
24. The system of claim 16 , wherein the sponsored content is transmitted to the cellular phone via a cellular telephony infrastructure using an advanced mobile phone system (AMPS) protocol, a code division multiple access (CDMA) protocol, a wideband code division multiple access (W-CDMA) protocol, a global system for mobile communications (GSM) protocol, a universal mobile telecommunications system (UTMS) protocol, an integrated digital enhanced network (iDEN) protocol, a time division multiple access (TDMA) protocol, or a mobile WiMax protocol.
25. A system for positioning targeted sponsored content on a cellular phone, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on:
a prior interaction by the user of the cellular phone with content related to the sponsored content; and
a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes:
at least one previous web transaction by the user using the cellular phone, wherein the at least one web transaction includes a type of product or service purchased by the user via the cellular phone; and
a predefined hardware or software characteristic of the cellular phone;
prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and
presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.
26. The system of claim 25 , wherein the plurality of user characteristics further includes a personal filter.
27. The system of claim 25 , wherein the plurality of user characteristics further includes previous search queries entered by the user using the cellular phone.
28. The system of claim 25 , wherein the sponsored content is a first advertisement and the other sponsored content is a second advertisement.
29. The system of claim 25 , wherein the predefined hardware or software characteristic is selected from the list consisting of:
(a) model of cellular phone;
(b) MIDP support;
(c) polyphonic ringtone support;
(d) ringtone support;
(e) video download support;
(f) video streaming support;
(g) WAP push support;
(h) WML support;
(i) wallpaper support;
(j) XHTML support; and
(k) touch screen support.
30. The system of claim 25 , wherein the sponsored content is transmitted to the cellular phone via a cellular telephony infrastructure using an advanced mobile phone system (AMPS) protocol, a code division multiple access (CDMA) protocol, a wideband code division multiple access (W-CDMA) protocol, a global system for mobile communications (GSM) protocol, a universal mobile telecommunications system (UTMS) protocol, an integrated digital enhanced network (iDEN) protocol, a time division multiple access (TDMA) protocol, or a mobile WiMax protocol.
31. A non-transitory computer-readable medium having stored thereon instructions which, when executed by a processor of a computer, causes the processor to position targeted sponsored content on a cellular phone, by performing the steps of:
assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes:
a transaction associated with the user, wherein the transaction includes a purchase of a good or a service; and
a payment history associated with the user; and
a predefined hardware or software characteristic of the cellular phone;
prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and
presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.
32. The computer-readable medium of claim 31 , wherein the plurality of user characteristics further includes a personal filter.
33. The computer-readable medium of claim 31 , wherein the plurality of user characteristics further includes previous search queries entered by the user using the cellular phone.
34. The computer-readable medium of claim 31 , wherein the transaction occurs through the manufacturer of the cellular phone.
35. The computer-readable medium of claim 31 , wherein the transaction occurs via an application of the cellular phone.
36. The computer-readable medium of claim 31 , wherein the transaction occurs through a carrier providing service to the cellular phone.
37. The computer-readable medium of claim 31 , wherein the selection of sponsored content is further based on an item the user added to or removed from a shopping cart.
38. The computer-readable medium of claim 31 , wherein the predefined hardware or software characteristic is selected from the list consisting of:
(a) model of cellular phone;
(b) MIDP support;
(c) polyphonic ringtone support;
(d) ringtone support;
(e) video download support;
(f) video streaming support;
(g) WAP push support;
(h) WML support;
(i) wallpaper support;
(j) XHTML support; and
(k) touch screen support.
39. The computer-readable medium of claim 31 , wherein the sponsored content is transmitted to the cellular phone via a cellular telephony infrastructure using an advanced mobile phone system (AMPS) protocol, a code division multiple access (CDMA) protocol, a wideband code division multiple access (W-CDMA) protocol, a global system for mobile communications (GSM) protocol, a universal mobile telecommunications system (UTMS) protocol, an integrated digital enhanced network (iDEN) protocol, a time division multiple access (TDMA) protocol, or a mobile WiMax protocol.
40. A non-transitory computer-readable medium having stored thereon instructions which, when executed by a processor of a computer, causes the processor to position targeted sponsored content on a cellular phone, by performing the steps of:
assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on:
a prior interaction by the user of the cellular phone with content related to the sponsored content; and
a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes:
at least one previous web transaction by the user using the cellular phone, wherein the at least one web transaction includes a type of product or service purchased by the user via the cellular phone; and
a predefined hardware or software characteristic of the cellular phone;
prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and
presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.
41. The computer-readable medium of claim 40 , wherein the plurality of user characteristics further includes a personal filter.
42. The computer-readable medium of claim 40 , wherein the plurality of user characteristics further includes previous search queries entered by the user using the cellular phone.
43. The computer-readable medium of claim 40 , wherein the sponsored content is a first advertisement and the other sponsored content is a second advertisement.
44. The computer-readable medium of claim 40 , wherein the predefined hardware or software characteristic is selected from the list consisting of:
(a) model of cellular phone;
(b) MIDP support;
(c) polyphonic ringtone support;
(d) ringtone support;
(e) video download support;
(f) video streaming support;
(g) WAP push support;
(h) WML support;
(i) wallpaper support;
(j) XHTML support; and
(k) touch screen support.
45. The computer-readable medium of claim 40 , wherein the sponsored content is transmitted to the cellular phone via a cellular telephony infrastructure using an advanced mobile phone system (AMPS) protocol, a code division multiple access (CDMA) protocol, a wideband code division multiple access (W-CDMA) protocol, a global system for mobile communications (GSM) protocol, a universal mobile telecommunications system (UTMS) protocol, an integrated digital enhanced network (iDEN) protocol, a time division multiple access (TDMA) protocol, or a mobile WiMax protocol.